Presentation on theme: "Practical tools to become successful in the Netherlands Lidia Krawczyk 18/10/2014."— Presentation transcript:
Practical tools to become successful in the Netherlands Lidia Krawczyk 18/10/2014
WaterFood and Flowers LogisticsInternational Business
Export PL-NL: machines and electronic devices (30%), ships and yachts, metal and mineral products, chemical products, food and drinks, animals and animal products, and others Export NL-PL: machines and electronic devices (24%), chemical products, ships and yachts, plastic products, plant products, metal products, food and drinks, animals and animal products Netherlands in 2013 was 9th trade partner of Poland (6th in EU) Poland in 2013 was 12th trade partner of the Netherlands. 5.5 mld Euro 9.2 mld Euro 5500 exporters 3000 importers
Define objectives: be SMART! Strengths and weaknesses What is your budget?
What are relevant developments in the market? What are your Opportunities and Threats? ◦ Specifics of Dutch market Np. Przewodnik eksportera po rynku Królestwa Niderlandów @ www.haga.trade.gov.pl ◦ Market research Available studies or perform a study Branch organizations as source of information ◦ Market requirements, certification ◦ Competition, Prices, Distribution channels ◦ Trends ◦ Business culture
Product/segment Revenue estimation Means of promotion, branding Sales strategy (direct / indirect)
Critical elements 1.Define who do you look for exactly (location, size, client base etc.) 2.Be prepared to invest sufficient time and resources, to guarantee results 3.Type of client / number of clients / potential client list (min. 50 „good” contacts for the new markt)! On average 1 on 35 leads (engaged contacts) will end with short-term sales.
Good product is not enough! OK, what’s in it for me?
2 pages PDF Company Background Product Description NL market opportunity (growth projections) Potential Fit Ideal partner profile Testimonial References Be well prepared for the engagement with potential client.
Highly regulated and efficient market Long trading tradition (import entrance for Europe) Strong branch organizations with own certifications and regulations