1. Practical tools to become successful in the Netherlands Lidia Krawczyk 18/10/2014

2.  https://www.youtube.com/watch?v=hqEh0iFWlgs

3. WaterFood and Flowers LogisticsInternational Business

4.  Export PL-NL: machines and electronic devices (30%), ships and yachts, metal and mineral products, chemical products, food and drinks, animals and animal products, and others  Export NL-PL: machines and electronic devices (24%), chemical products, ships and yachts, plastic products, plant products, metal products, food and drinks, animals and animal products  Netherlands in 2013 was 9th trade partner of Poland (6th in EU)  Poland in 2013 was 12th trade partner of the Netherlands. 5.5 mld Euro 9.2 mld Euro 5500 exporters 3000 importers

5. Internal analysisExternal analysisChannel analysis

6.  Define objectives: be SMART!  Strengths and weaknesses  What is your budget?

7.  What are relevant developments in the market?  What are your Opportunities and Threats? ◦ Specifics of Dutch market  Np. Przewodnik eksportera po rynku Królestwa Niderlandów @ www.haga.trade.gov.pl ◦ Market research  Available studies or perform a study  Branch organizations as source of information ◦ Market requirements, certification ◦ Competition, Prices, Distribution channels ◦ Trends ◦ Business culture

9.  Product/segment  Revenue estimation  Means of promotion, branding  Sales strategy (direct / indirect)

10.  Critical elements 1.Define who do you look for exactly (location, size, client base etc.) 2.Be prepared to invest sufficient time and resources, to guarantee results 3.Type of client / number of clients / potential client list (min. 50 „good” contacts for the new markt)! On average 1 on 35 leads (engaged contacts) will end with short-term sales.

11. Good product is not enough! OK, what’s in it for me?

12.  2 pages PDF  Company Background  Product Description  NL market opportunity (growth projections)  Potential Fit  Ideal partner profile  Testimonial  References Be well prepared for the engagement with potential client.

13.  Highly regulated and efficient market  Long trading tradition (import entrance for Europe)  Strong branch organizations with own certifications and regulations

14. www.ondernemersplein.nl/brancheinformatie/ www.rai.nl www.jaarbeursutrecht.nl www.ahoy.nl www.mecc.nl www.beursgebouw.nl www.ijsselhallen.nl www.wtcexpo.nl www.brabanthallen.nl www.haga.trade.gov.pl VPNO: www.vpno.nlwww.vpno.nl RVO: www.rvo.nlwww.rvo.nl NPCH: www.handelsbevordering.nlwww.handelsbevordering.nl MKB: www.mkb.nlwww.mkb.nl KvK: www.kvk.nlwww.kvk.nl  Sector organizations  Fairs  B2B online platforms  Networking: congresses, seminars, events  WPHI/Polish Embassy  Organizations in NL

15. Badania rynku, doradztwo, szkolenia www.5alfa.com Thank you for your attention!