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Global E-Commerce Back to Table of Contents. Going Global The Impact of E-Commerce on International Trade 2 Global E-Commerce Section 4-1 Section 4-2.

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Presentation on theme: "Global E-Commerce Back to Table of Contents. Going Global The Impact of E-Commerce on International Trade 2 Global E-Commerce Section 4-1 Section 4-2."— Presentation transcript:

1 Global E-Commerce Back to Table of Contents

2 Going Global The Impact of E-Commerce on International Trade 2 Global E-Commerce Section 4-1 Section 4-2 Chapter 4

3 Global E-Commerce Section 4-1 Why It’s Important Companies engaged in the global market enjoy the potential for increased revenues, but also face greater challenges in certain areas of their business. Ensuring respect for the various cultures involved is essential to success in the global arena. 3Section 4-1

4 Global E-Commerce Section 4-1 Key Terms globalization culture machine translation human translation Web globalists 4Section 4-1

5 Global E-Commerce The Global Marketplace Our connection to the global community is continual and instantaneous. The Internet, along with all of its technological advances, plugs you into business, political, and cultural news from just about anywhere at any time. 5Section 4-1

6 Global E-Commerce Challenges of Global E-Commerce In the e-business world, globalization specifically refers to the process of adapting a business Web site to meet the needs of users in various countries. globalization enhancing connectivity and interdependence among the world’s markets and businesses 6Section 4-1

7 Global E-Commerce Challenges of Global E-Commerce As you think about expanding your business into a new country, you’ll also want to consider culture. culture a way of life that includes behaviors, beliefs, values, and generally accepted symbols for a group of people; culture can describe a religion, race, gender, or geographic region 7Section 4-1

8 Global E-Commerce Challenges of Global E-Commerce To prepare a Web site that does business globally, be aware of the following issues: 8Section 4-1 ContentDesignNavigation

9 Global E-Commerce Challenges of Global E-Commerce E-commerce companies need to offer potential customers a selection of languages to increase their chances of selling their products and services. 9Section 4-1

10 Global E-Commerce Challenges of Global E-Commerce You can use machine translation or human translation to prepare your Web site for audiences who speak different languages. machine translation translating English text into another language using a software application 10Section 4-1 human translation the use of a multilingual person to change one language into another

11 Global E-Commerce Challenges of Global E-Commerce Web globalists help companies to determine whether online selling in a global market will be profitable based on both their product and service lines and their organizational structure. Web globalists consultants who advise companies on how to design their Web sites and market and sell their products effectively to international audiences 11Section 4-1

12 Global E-Commerce Challenges of Global E-Commerce To conduct business globally, you not only have to deal with customers who speak a foreign language, you also have to use communications systems based in that language. 12Section 4-1

13 Global E-Commerce Challenges of Global E-Commerce Present the pricing of your products in local currencies and factor currency fluctuations into your e-business’s pricing structure. 13Section 4-1 ¥ £ $ Global e-commerce success is dependent on the accuracy of foreign-currency conversions.

14 Global E-Commerce Section 4-1 Review What is culture? How does culture impact the way businesses market and sell their products and services online? Describe two ways to translate Web site content into another language. Which factors should be considered when having a Web site translated? Section 4-1

15 Global E-Commerce Section 4-1 Review How can dealing with customers who speak a foreign language affect your ability to communicate with them over the Internet? Why is it important for companies doing business globally to become familiar with international regulations and import restrictions? Section 4-1

16 Global E-Commerce Section 4-2 Why It’s Important As businesses seek to sell goods in the global market, it is essential they be aware of the rules and regulations unique to this segment of e-commerce. Section 4-216

17 Global E-Commerce Section 4-2 Key Terms protectionists imports tariffs quotas export free trade online dispute resolution Section 4-217

18 Global E-Commerce Business Without Boundaries E-commerce has changed the boundaries of traditional commerce and impacted competition among companies. 18Section 4-2

19 Removing Geographic Barriers 19 Advantages and Disadvantages of Globalization Section 4-2 increased competition for all businesses expanded shopping alternatives to the online buyer greater opportunities for small firms to compete with large firms cross-cultural issues when marketing products to specific audience

20 Removing Geographic Barriers 20 The Changing Competitive Landscape Section 4-2 reduced need for intermediaries increased efficiency and larger markets lower costs consumers are in a stronger position to set prices greater competition among businesses online price competition affects bricks-and-mortar prices and profits

21 Global E-Commerce Removing Geographic Barriers As economies increasingly engage in international e-commerce, governments and individuals are examining their policies and positions on international trade. 21Section 4-2

22 Global E-Commerce Removing Geographic Barriers Protectionists believe that protecting U.S. jobs supports a more vibrant domestic economy. protectionists those who favor government protection for domestic producers 22Section 4-2

23 Global E-Commerce Removing Geographic Barriers To provide a competitive advantage to domestic producers, many governments impose tariffs on imports. tarrifs taxes or fees that various governments place on selected imported products 23Section 4-2 imports goods that are manufactured in one country then shipped into another country for sale

24 Global E-Commerce Removing Geographic Barriers To provide a competitive advantage to domestic producers, many governments set quotas on imports. quotas prescribed quantities or maximum amounts of imports allowed into a country 24Section 4-2

25 Global E-Commerce Removing Geographic Barriers Many countries prefer domestic companies to produce enough products to meet local demand and then export the excess to foreign countries. export product sold in a country other than the one in which it was produced 25Section 4-2

26 Global E-Commerce Removing Geographic Barriers The World Trade Organization (WTO) is designed to monitor trade and help resolve disputes among its member countries. free trade trade among countries without barriers such as tariffs or quotas 26Section 4-2 The main goal of the WTO is to promote global free trade.

27 Global E-Commerce Removing Geographic Barriers The world economy is becoming an information and communications technology (ICT)–based economy. In developing nations, limited communications infrastructure to support Internet connectivity remains a barrier to growth. 27Section 4-2

28 Global E-Commerce Removing Geographic Barriers Before launching into a new international market… 28Section 4-2 learn about national regulations. learn about regional regulations. learn about import restrictions.

29 Global E-Commerce Removing Geographic Barriers One of the main challenges facing international e-commerce is online dispute resolution (ODR). online dispute resolution (ODR) the process of resolving cross-border disputes in the electronic-business environment 29Section 4-2

30 Global E-Commerce Section 4-2 Review How do the import and export of goods differ? What is the World Trade Organization, and what is its main goal? What potential barriers exist for developing countries’ entry into e-commerce? What is a protectionist? How might a protectionist in the U.S. feel about importing lumber from Canada and why? Section

31 Global E-Commerce 31

32 End of Back to Table of Contents


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