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From HUGO & HENRY click mouse to go to next screen A REVOLUTIONARY NEW MARKETING TOOL FOR WINE PRODUCERS, WINE BRAND OWNERS AND RETAILERS.

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Presentation on theme: "From HUGO & HENRY click mouse to go to next screen A REVOLUTIONARY NEW MARKETING TOOL FOR WINE PRODUCERS, WINE BRAND OWNERS AND RETAILERS."— Presentation transcript:

1 from HUGO & HENRY click mouse to go to next screen A REVOLUTIONARY NEW MARKETING TOOL FOR WINE PRODUCERS, WINE BRAND OWNERS AND RETAILERS

2 Quite simply, Drip Couture TM replaces the standard wine bottle neck collar – but does a lot more! For the first time – unlike the old neck collar – brand owners and marketers have the opportunity to take their brand message beyond the retailer’s shelf and the threshold of the consumer home, right through to the point of use… This is because there is a real reason for the consumer to retain Drip Couture TM on the bottle through to the point of use because of its in-built functionality as a drip catcher … click mouse to go to next screen

3 Indeed, research shows that, far from being of no consequence, there is actually a high latent consumer issue / need for something that stops drips marking and staining surfaces. The fact that there is now a ‘free’ solution turns this into a strong consumer want. So, in fact, this need / want contributes to (extra) sales potential for any brand owner / marketer adopting this patented device… It’s also a demonstration of the fact that the consumer is very likely to leave the message being carried on the device right through to the point of use (indeed, until the bottle is empty) to the clear advantage of the brand owner…

4 Drip Couture TM comes in double and single-skinned versions…  The outer layer provides a large (double-sided) promotional area and is designed to be peeled off, read and actioned by the consumer…  The inner layer remains on the bottle and takes a (non- promotional) brand message / brand identification through to the point of use…  Both versions address the imperative to provide a competitive edge and build / maximise brand loyalty… click mouse to go to next screen

5  Drip Couture TM can provide real and effective added shelf presence in what is always a competitive retail sales environment…  And, in this way, supply much greater possibilities of communicating the essence of the wine maker’s / retailer’s offering than just with front and back labels, however well designed and however intriguing… click mouse to go to next screen  And provide marketers (producer or retailer) with the opportunity to ‘talk to’ the consumer in straight consumer terms in a manner that wine labels simply don’t – and in greater detail… From the Point of Sale…

6 click mouse to go to next screen  And, in the context of new markets with different scripts, better inform and educate and provide greater consumer confidence in the choice being made…  And, by doing this, provide added confidence for the consumer to make the purchase decision by increasing the ‘certainty of satisfaction’ (and, in a social context, peer approbation)…  And address any lack of consumer knowledge on what a wine will deliver in terms of taste / satisfaction (at a given price)… Note: Drip Couture TM, whilst perfectly able to be applied by hand, is designed to be applied on the bottling line at up to 400 a minute / 24,000 an hour. Great effort has been expended to meet the two marketing fundamentals of cost per unit and speed of manufacture / application…

7 With Drip Couture TM you’re only limited by your imagination Peelable outer layer – double-sided message carrying area (front / back outer, plus front / back inner):  Puts YOUR company / range ‘philosophy’ / information, trade-ups / range / product trial offers, bounce-backs, cross- range / cross-department offers, free / money off offers / price reductions, instant or web-based offers / brand drivers, food matching / menu examples, meals out / days out offers, trips and holiday competitions, and even legal / policy messages in front of the consumer… click mouse to go to next screen

8 ‘Fixed’ inner layer (functions as drip catcher) – single-sided message carrying area around the neck of the bottle:  Puts YOUR brand / company logo, plus web address / link, plus key company / brand statement / strapline in front of the consumer right through to the moment of – and right through to the end of – consumption of the product… click mouse to go to next screen …right through to the Point of Use…

9 For brand owners and marketers who buy into the Drip Couture TM proposition: Meets a marketing need: a simple, one-size-fits-all (75cl still wine bottles) solution for brand owners to create competitive advantage and build brand loyalty… Bordeaux shape Alsace shape Burgundy shape Portuguese shape click mouse to go to next screen

10 Patented and design protected – Drip Couture TM is a step change from the old wine neck collar as a promotional device… Client advantage accrues from the fact that it’s difficult to copy in a technical / production sense – the materials used and tight tolerances required… No other product combines functionality with promotional opportunities – and a huge choice of finishes – in such a cost-effective and simple manner… No other product gets a brand message in front of the consumer with so many opportunities to see that message over such a time span… click mouse to go to next screen

11 Innate functionality is simple to understand in a consumer context (easy ‘appeal’)… In consumer terms, it’s a free device that meets latent and present needs (research shows it actually becomes a consumer want)… Largely environmentally-friendly (recyclable)… No regulatory approvals required… Cuts through otherwise diverse, fragmented (and expensive) communications channels represented by TV, press, direct mail, outdoor & transport, radio & cinema, and the internet, to take a message directly and relevantly to YOUR consumer… click mouse to go to next screen

12 Which other medium can take YOUR brand message from the point of sale right through to the point of use so cost- effectively and with such consistent and long exposure to that message? click mouse to go to next screen

13 Nathan Long, Managing Director Roddy Kane, International Commercial Director +44 (0)


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