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From HUGO & HENRY click mouse to go to next screen A REVOLUTIONARY NEW MARKETING TOOL FOR HOTELS, RESTAURANTS, CLUBS, PUBS & BARS.

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Presentation on theme: "From HUGO & HENRY click mouse to go to next screen A REVOLUTIONARY NEW MARKETING TOOL FOR HOTELS, RESTAURANTS, CLUBS, PUBS & BARS."— Presentation transcript:

1 from HUGO & HENRY click mouse to go to next screen A REVOLUTIONARY NEW MARKETING TOOL FOR HOTELS, RESTAURANTS, CLUBS, PUBS & BARS

2 If you are an hotel, restaurant, club, pub and bar owner and marketer… And to do it with a degree of subtlety, yet relevant impact… click mouse to go to next screen It achieves this by acting as (and replacing) the napkin round the bottle, so can save on laundry costs, whilst at the same time carrying whatever message you want to communicate to consumers who are on your premises through its functionality as a drip catcher… Drip Couture TM gives you the opportunity to get YOUR brand message – and not (just) the brands you are selling – in front of the consumer from the moment of purchase right through to the end of consumption… And provide a potential cost saving and easier serve for your establishment…

3 Drip Couture TM comes in double and single-skinned versions… The outer layer provides a large (double-sided) promotional area and is designed to be peeled off, read and actioned by the consumer… The inner layer remains on the bottle and takes a (non- promotional) brand message / brand identification through to the point of use… Both versions address the imperative to provide a competitive edge and build / maximise brand loyalty… click mouse to go to next screen

4 In a competitive marketplace, Drip Couture TM provides an effective means of communicating with your patrons about the correctness of having chosen your establishment… click mouse to go to next screen At the Point of Use… And, by doing this, provide added confidence for the consumer in having made the decision to spend time and money with you by increasing the certainty of satisfaction (and, in a social context, peer approbation)… And can address any lack of consumer knowledge about your position in the marketplace and your points of difference…… Whether served at the bar, or in the restaurant, or private or public room, or in the bedroom using room service… And can give your marketers an opportunity to promote your brand and your offer away from the venue itself……

5 With Drip Couture TM youre only limited by your imagination Puts YOUR company / philosophy / information, trade-ups, offers, bounce-backs, cross-range / cross-estate offers, free / money off offers / price reductions, instant or web-based offers / brand drivers, restaurant / menu examples, meals out / days out offers, trips and holiday competitions, and even legal / policy messages in front of the consumer… click mouse to go to next screen Peelable outer layer – double-sided message carrying area (front / back outer, plus front / back inner):

6 Fixed inner layer (functions as drip catcher) – single-sided message carrying area around the neck of the bottle: Puts YOUR brand / company logo, plus web address / link, plus key company / brand statement / strapline in front of the consumer right through to the moment of – and right through to the end of – consumption of the product… click mouse to go to next screen

7 For brand owners and marketers who buy into the Drip Couture TM proposition: Meets a marketing need: a simple, one-size-fits-all (75cl still wine bottles) solution for brand owners to create competitive advantage and build brand loyalty… Bordeaux shape Alsace shape Burgundy shape Portuguese shape click mouse to go to next screen

8 Patented and design protected – Drip Couture TM is a step change from the old wine neck collar as a promotional device… Client advantage accrues from the fact that its difficult to copy in a technical / production sense – the materials used and tight tolerances required… No other product combines functionality with promotional opportunities – and a huge choice of finishes – in such a cost-effective and simple manner… No other product gets a brand message in front of the consumer with so many opportunities to see that message over such a time span… click mouse to go to next screen

9 Innate functionality is simple to understand in a consumer context (easy appeal)… Largely environmentally-friendly (recyclable)… No regulatory approvals required… Cuts through otherwise diverse, fragmented (and expensive) communications channels represented by TV, press, direct mail, outdoor & transport, radio & cinema, and the internet, to take a message directly and relevantly to YOUR consumer… click mouse to go to next screen

10 Which other medium can take YOUR brand message from the point of sale right through to the point of use so cost-effectively and with such consistent and long exposure to that message? click mouse to go to next screen

11 Nathan Long, Managing Director Roddy Kane, International Commercial Director +44 (0)


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