1. Microsoft Dynamics CRM – An opportunity for ISVs

2. Significant Investment In Business Applications 23 years business applications experience Established 9,251 partner ecosystem 275,000 customers worldwide MBS re-branded as Microsoft Dynamics

3. Introducing The Solution… Combine Outlook with An easy to use CRM Solution …Microsoft CRM

4. Microsoft CRM | At A Glance Over 7,000 customers Over 180,000 users Over 1,500 partners Full suite of marketing, sales, and service Native Office experience Web services architecture Fast, flexible, & affordable Available in 22 languages * Microsoft CRM Customer Growth Worldwide +100% * Version 3.0 through mid-2006 Information current as of October 2005.

5. Works the Way Your Business Does Easily adapts to each companys needs Powerful workflow and analytics Works the Way Technology Should Fast to deploy & easy to manage Powerful Web services architecture Works the Way You Do Native Office & Outlook experience Full range of mobile solutions SalesService Marketing Microsoft CRM | The Next Wave A complete CRM suite that leverages the power and productivity of the Microsoft platform.

6. Outlook Client Web Client Pocket PC Office Applications Blackberry Palm Microsoft CRM | Works The Way You Do

7. Example Features in Microsoft CRM 3.0 Works The Way You Do Works The Way Your Business Does Works The Way Technology Should Native Outlook Experience Live Excel Integration Quick Campaign Wizard Adaptive Form Navigation Service Scheduling & Dispatch Centralized relationships Ad-hoc Query & Analysis Integrated Knowledge Management Fax Integration BCM Migration Dynamic Business Design Adaptive Workflow Engine Activity Customization SQL Server Reporting Services Role-based navigation Dynamic Web Services Dynamic Web & Page Layout SharePoint Integration Express setup for Small Businesses Consultant-in-a-box Environment Diagnostics Wizard Enhanced Outlook Synchronization Optimized Offline Synchronization Pervasive System Security Service Oriented Architecture Increased Developer Productivity Enhanced Exchange Integration Increased performance & reliability Windows Small Business Server 2003 Automatic Outlook Client Installation Small Business Edition Only

8. Why Microsoft CRM ?

9. Changing Dynamics of the ISV Landscape is Forcing ISVs to Make Strategic Choices Market Trends Consolidation amongst mid-market business application vendors through acquisitions and ISVs going out of business Vendors of business applications are challenged to stay profitable Customers are demanding enhanced performance, scalability, adaptability and integration capabilities from their IT systems Customers require vendors to have a long term product technical vision Vertical solutions are driving sales and create more economic value for customers ISVs are faced with the following options To build applications in house To build on existing horizontal applications and add the vertical IP

10. Microsoft CRM Configure workflow to fit business processes Extend object model with new entities Integrate to external data and applications Add new reports and analytics Build dashboards and custom apps in Sharepoint Build packaged vertical solutions Offer packaged implementation svcs Offer hosted versions of Microsoft CRM Built on Microsoft.NET Microsoft CRM | Limitless Opportunities

11. Microsoft CRM | Driving the partner ecosystem TriVenture T M

12. Industry Structure Size MidmarketEnterpriseSmallCorporate CentralizedHub Distributed Hub and SpokeHub and Spoke (HQ) Microsoft CRM | Segmenting the market

13. Opportunity for ISVs ISVs are faced with a choice –To build applications in house –To build on existing horizontal applications and add the vertical IP The Vertical opportunity is real We have technical and market resources to help you –Richard Bevan rbevan@microsoft.comrbevan@microsoft.com –Yvonne McGarry, Marketing Manager –Mark Gullick, PTS –Online resources (see examples later) We have the licensing models to support your business model –ISV Royalty program for ISV to embed Microsoft CRM –Volume licence program CSA addendum to MSPP CRM specialisation within MBS competency –Software Provider Licence Agreement (SPLA) for hosting

14. Extensibility Points

15. Opportunity for ISVs ISVs are faced with a choice –To build applications in house –To build on existing horizontal applications and add the vertical IP The Vertical opportunity is real We have technical and market resources to help you –Richard Bevan rbevan@microsoft.comrbevan@microsoft.com –Yvonne McGarry, Marketing Manager –Mark Gullick, PTS –Online resources (see examples later) We have the licensing models to support your business model –ISV Royalty program for ISV to embed Microsoft CRM –Volume licence program CSA addendum to MSPP CRM specialisation within MBS competency –Software Provider Licence Agreement (SPLA) for hosting

16. Try it out in your business 90 day free trial license NFR licenses for partners Want to discuss further? Contact rbevan@microsoft.comrbevan@microsoft.com Check it out for yourself http://mscrm.demoservers.com/ SalesService Marketing Microsoft CRM | The Next Steps A complete CRM suite that leverages the power and productivity of the Microsoft platform.

17. Resource Guide ResourceComments Microsoft Partner Program web site START HERE! Part of Microsoft Partner Program web site Key resource for all MS CRM partners Provides access to latest sales tools, partner resources, links to other useful sites Microsoft Partner Source web site Partner portal for MBS partners Provides access to technical documents, FAQs, newsgroups Microsoft Partner Learning Center Provides access to hands-on-labs Provides access to training resources based on partner level and trainee role Microsoft Partner Marketing Center Enables partner-branded campaigns CRM Software Advisor Program Provides information on the CRM SA program

18. Resource Guide…Contd. ResourceComments Microsoft Training sites Instructor Led Training E-Learning Get information on MS CRM 3.0 related courses Customer registration/fee claim site Partners can register their customers to activate CustomerSource account and Software Assurance benefits for their customer Partners can make claim to Software Advisor fees once they have registered their customer Microsoft US Partner Readiness Site Provides access to key resources for partner readiness. Available to partners in the USA. Microsoft Corporate Web Site – CRM Section Provides latest information on CRM 3.0 Provides customer value proposition, messaging, customer-facing materials