1. How Florida TMAs Measure Up: Comparisons with National Averages Presented at the: Florida Commuter Choice Summit December 11, 2003 Presented by: Sara J. Hendricks, AICP Senior Research Associate Center for Urban Transportation Research

2. Presentation Background and Purpose  What makes Florida TMAs different?  Are differences strengths or weaknesses?  How should TMAs respond?

3. Florida TMAs  Airport West TMI  Better Baymeadows, Inc.  Downtown Ft. Lauderdale TMA  Downtown Miami TMI  Miami Beach TMA, Inc.  New North Transportation Alliance  St. Petersburg Downtown TMO  Sarasota TMI  South Florida Education Center TMA  Tampa Downtown TMO  University/Alafaya Corridor Transportation Association  West Palm Beach TMI  Westshore Alliance TMO

4. Membership Composition by % U.S. 1993 U.S. 2003FL 2003 Business725949 Government81011 Developers1066 Prop. owners-82 Individuals-01 Non-profits-63 Residential-211 Other10917

5. Size of Membership Basis of Member Definition Number of Members Businesses/institutions25 Board participants20, 23 Stakeholders who share cost of a service 14 Property owners within a special services district 118 Joint membership with parent organization 24,000 Those served by the TMA40,000

6. Member Recruitment Methods U.S. 1993 U.S. 2003 FL 2003 %# Contact from executive director 74696 Contact from board director 25526 Peer-to-peer recruitment 66425

7. Travel Markets Served U.S. 1993 U.S. 2003FL 2003 Commuters45,80049,100 (ave.) 20,000 (median) 82% 20,000 (median) 5 Students--45%5 Residents--40%5 Visitors--29%3 Other--5%1

9. Eligibility for TMA Services  7 Provide services to members  5 Provide services to non-members  1 Provides services to the general public within the service area

10. Services Most Commonly Provided To Members  Rideshare matching  Vanpool services  Promotional events  Guaranteed ride home  Promotional materials/newsletters To Non-Members  Guaranteed Ride Home  Vanpool Services  Promotional Events

11. Services Provided by Some To Members  Tax benefit program assistance  Rideshare incentives  Regional/local advocacy  Telecommuting program assistance  Direct shuttle service operation  Bicycle program To Non-Members  Rideshare matching  Promotional materials/newsletter  Tax benefit program assistance  ETC training  Shuttle/local transit provision  Regional/local advocacy  Vanpool subsidy program

12. Services Provided to Members By Few or No TMAs  ETC training  Subsidized transit passes  Vanpool subsidy program  Site design assistance  Trip reduction plan preparation  Parking Service provision  Parking pricing and/or management  Carshare program

13. Services Listed as “Other”  Intersection improvements  Traffic calming through landscaping  Sidewalk improvements

14. “Other” Services Listed Nationally  Visitor services  Relocation assistance  Electric vehicle promotion  Construction/traffic advisories  Government reporting/compliance  Alternative fuel infrastructure development  Walking program

15. “Other” Services Listed Nationally  Cycling safety workshops  Active living program  Pedestrian amenity review  Livable community camps for high school students  Spanish translated information

16. Program/Services Evaluation  4 Survey commuter or other target markets to assess mode shift  3 Survey members to assess satisfaction with TMA programs  3 Survey commuters or other target markets to assess satisfaction with services  1 Track calls/emails in response to outreach activities

17. “Other” Evaluation Activities  Surveys to assess market awareness  Ridership surveys to identify customer characteristics and satisfaction  Track numbers of: brochures/newsletters distributed employers implementing program employees participating

18. Staff Size and Characteristics  Number of full time staff: 1-4  Number of part time staff: 0-1  No volunteers  5 out of 8 TMAs hire consultants or vendors for the direct provision of services

19. Services Contracted Out 4Shuttle/local transit 1Ridematching 1Vanpooling 1Marketing 1Fleet maintenance 1Interim management

20. TMA Executive Director Professional Background  Transportation planning  Number years with TMA: 6 mo. to 8 yrs  Number years in TDM: 1-23 yrs

21. TMA Executive Director Educational Background  Median Salary: $50,000  5/8 EDs have MBAs or masters degrees  Most common educational backgrounds: –Business administration –Public management –Sales –Marketing

22. Personnel Benefits Most common benefits –Paid holidays –Medical, dental, vision insurance –Seminars and professional member dues –Free parking

23. Personnel Benefits  Less common benefits –Retirement plan –Life insurance, family leave –Disability insurance –Tuition assistance –Flexible spending account (Section 125)

24. Benefits Not Offered to TMA Personnel  Daycare  Employee assistance program  Subsidized transit passes  Incentive or cash bonus  Credit union membership  Transportation allowance

25. TMA Staff Evaluation  Half conduct staff evaluation  Evaluations conducted by TMA staff and board of directors rather than parent organization  Six TMAs have formal personnel policies

26. TMA Budgets  Largest line item: shuttles/local transit 50-85%  Marketing and promotions 3-75%  Office operations 5-50%

27. Income Sources  7 Federal/State/local grants  4 In-kind donations  3 Member dues  2 Service contracts  1 Special services district  1 Other private sector sources

28. No Florida TMAs Use These Sources  Fees for services  Developer funding agreements  Community financing districts

29. Average % of Total Income  67% Federal grants  23% State grants  20% Local grants  48% Service contracts  18% In-kind donations  16% Member dues  25% Business improvement district  3% Other

30. Accounting Practices  4 Have annual audits of financial records  4 Provide annual financial statement  3 Use cash method of accounting  2 Use accrual method of accounting  1 Uses a combination of accrual and cash

31. Organizations Instrumental in Forming TMA  7 Transportation government agency  7 Metropolitan planning organization  6 Employers  3 Community/residential organizations  2 Developers

32. Issues Prompting TMA Formation  Local congestion and parking constraints  Growth and Construction  Air quality  Special event traffic  Business promotion

33. Themes of Mission Statements  Reduce SOV travel through TDM programs and marketing outreach  Improve transportation service  Improving quality of life for those who live and work in service area  Managing and improving congestion  Integrating alternative modes of transit  Promoting economic development  Beautifying the environment

34. Themes of Mission Statements  Public private partnership/develop a collaborative process for implementing transportation solutions  Improve conditions for further development  Enhance image of and promote the service area as a place to work/live  Improve working environment for employees

35. Authority Deciding Final Actions  4 Combination of membership and local government  3 An authority comprised only of membership, i.e., board of directors

36. Organizational Characteristics  Formation dates: 1992 to today  4 501(c)(3)  1 501(c)(4)  2 Unincorporated –501(c)(6) business league –501(c)(3) downtown development organization

37. Organizational Characteristics  7-52 voting members  0-10 nonvoting members  Most common nonvoting members: DOT, MPO and TMA Executive Director

38. Organizational Characteristics  One TMA had a defined duration of term of office for board members (3 years) with a maximum of 2 terms.  One TMA had a defined duration of term of office for board officers (2 years) with a maximum number of consecutive terms (one term)

39. Board Member Recruitment  3 Determine all constituent groups  3 Identify critical areas of commitment  3 Target prospects for peer-to-peer recruitment  2 Identify gaps in expertise  2 Seek nominations from outside organizations  1 Other (directors, presidents, VPs targeted)

40. Board Member Training  3 Do not conduct Board training  2 Provide new Board member orientation and training  2 Provide a Board member manual  1 Other (info. packet to new board members)

41. Board Member Responsibilities  6 Strategic planning  5 Member recruitment  5 Work plan development  5 Financial oversight  4 Financial planning

42. Documents Maintained  8 Mission statement  8 Objectives  8 Annual/biennial work plan  6 Bylaws  3 Policies and Procedures manual  2 Strategic Plan (updated annually)

43. Insurance Retained  4 Professional liability insurance  4 None  2 Officers and directors insurance  0 Fiduciary liability insurance

44. Committees  5 Executive Committee  2 Media/Public Relations  2 Project specific  1 Membership/Recruitment  1 ETC Network  1 Long Range Planning  1 Budget/Finance  1 Convention/Annual Meeting

45. Summary  How We Are Different –Government played greater role in TMA formation –Less business participation –More emphasis on non-commuters –More emphasis on vanpools/shuttles –Less emphasis on local/regional advocacy

46. Summary  How We Are Different –ED education and professional background –Less staff evaluation –Depend less on member dues –Depend more on federal grants –Florida TMAs favor 501(c)(3) incorporation

47. Conclusions  Do differences signal strengths/challenges? –Developable land and fair air quality in Florida alter perceptions of need for alternative transportation  Suggested response –Explore new funding sources –Renew efforts to attract private sector –Emphasize regional/local advocacy