Presentation on theme: "SELLING ON EBAY THE WORLDS MARKETPLACE. How Ebay Works."— Presentation transcript:
SELLING ON EBAY THE WORLDS MARKETPLACE
How Ebay Works
DO YOUR HOMEWORK HOW MUCH TIME DO YOU PLAN TO DEVOTE TO SELLING ON EBAY? WHAT DO YOU PLAN TO SELL ON EBAY? Standard Auction, Dutch Auction, Fixed Price, or Lot Listing HOW DO YOU PLAN TO ACCEPT PAYMENT FOR ITEMS SOLD? HOW DO YOU PLAN TO PAY YOUR SELLER FEES? HOW DO YOU PLAN TO MAIL OR SHIP YOUR ITEMS SOLD? HOW DO YOU PLAN TO HANDLE CUSTOMER COMPLAINTS? HOW DO YOU PLAN TO HANDLE REFUNDS OR RETURNS?
DID YOU NOTICE? THE OPERATIVE WORD IS PLANNING. LIKE ANY BUSINESS VENTURE, SELLING ON EBAY TAKES PLANNING. GOOD PLANNING WILL LEAD TO A PLEASANT SELLING EXPERIENCE. GOOD PLANNING ENSURES HAPPY CUSTOMERS & GOOD FEEDBACK.
USE EBAYS SELLING TOOLS GO TO CLICK ON SITE MAP CLICK ON RESOURCES FOR SELLERS TAKE THE SELLERS TUTORIAL. MAKE USE OF ALL THE TOOLS EBAY MAKES AVAILABLE TO SELLERS.
WHAT IS FEEDBACK? FEEDBACK IS THE COMMENTS AND OPINIONS OF THE PEOPLE WHO BUY FROM YOU. FEEDBACK IS IMPORTANT BECAUSE, ON EBAY, IT IS YOUR REPUTATION. UNHAPPY CUSTOMERS WILL LEAVE BAD FEEDBACK.
Feedback Points Feedback represents your permanent reputation as an eBay member. Its made up of comments and ratings left by other eBay members you've bought from and sold to. These comments and ratings, along with your overall Feedback Score, are available in your Feedback Profile. How Feedback works For each transaction, buyers and sellers can rate each other by leaving Feedback. Feedback consists of a rating (positive, negative, or neutral), and a short comment. These ratings are used to determine Feedback Scores. A positive rating increases the Feedback Score by one point. A neutral rating leaves the Feedback Score the same. A negative rating decreases the Feedback Score by one point. Each member may affect your score by only one point (positive or negative). However, they can leave you one Feedback rating and comment for each transaction they have with you.
FEEDBACK GOOD FEEDBACK TRANSLATES TO CUSTOMER TRUST. GOOD FEEDBACK ASSURES BUYERS YOU ARE FAIR AND HONEST. BUYERS FEEL BETTER DEALING WITH A SELLER WHO HAS GOOD FEEDBACK. GOOD FEEDBACK = GOOD SELLING
LETS GET STARTED CREATE A SELLERS ACCOUNT. UNIQUE USERNAME PASSWORD YOU MUST REGISTER A BANK ACCOUNT AND A CREDIT CARD. THIS IS FOR YOUR PROTECTION. IT VERIFIES THE SELLER IS LEGITIMATE.
EBAY MAKES IT EASY USE EBAYS MARKET RESEARCH TO HELP YOU PRICE YOUR ITEM. EBAY WILL GUIDE YOU THROUGH LISTING YOUR ITEM. DESCRIBE YOUR ITEM HONESTLY AND COMPLETELY. BE WILLING TO COMMUNICATE WITH PROSPECTIVE BUYERS.
PICK A CATEGORY EBAY MOTORSTOYSCOLLECTIBLES ARTTOOLSCOMPUTERS AUTO PARTSELECTRONICSBOOKS MOVIESCRAFTSCLOTHING JEWELRYSPORTINGREAL ESTATE MUSICSTAMPSPOTTERY
ITEM TITLE & DESCRIPTION YOU CAN USE UP TO 55 WORDS; USE AS MANY AS POSSIBLE. INCLUDE KEYWORDS (FORD). INCLUDE DESCRIPTIVE WORDS (1957 THUNDERBIRD, MINT CONDITION.) INCLUDE MODEL OR STYLE. INCLUDE BRAND OR DESIGNER NAME. INCLUDE CONDITION OF ITEM (NEW, USED, ETC.) ESTIMATED VALUE
TO PHOTO OR NOT. A PICTURE IS WORTH A THOUSAND WORDS. EBAY CLAIMS THAT ITEMS WITH TWO OR MORE PHOTOS ARE 9% MORE LIKELY TO SELL THAN THOSE THAT DO NOT INCLUDE A PHOTO. Standard photos appear in a 400x300-pixel area. THE FIRST PHOTO IS FREE, ADDITIONAL PHOTOS ARE.15 EACH. For an extra fee, your Super photo size can appear in an 800x375-pixel area
VIEW ITEM PAGE EBAY HAS A LISTING DESIGNER SERVICE. (FEE CHARGED) THE MORE ATTRACTIVE AND PROFESSIONAL YOUR LISTING, THE MORE CONFIDENCE THE BUYER HAS. LOOK AT YOUR LISTING THROUGH A BUYERS EYES.
OPTIONAL ABOUT ME PAGE YOU CAN CREATE A SHORT WEB PAGE TELLING BUYERS WHO YOU ARE. IF YOU ARE A NEW SELLER TO EBAY, USE THIS PAGE TO EXPLAIN THAT. A GREAT TOOL FOR COMMUNICATING WITH YOUR BUYERS.
LISTING YOUR ITEM EBAY CHARGES AN INSERTION FEE. –(Fee for listing an item for sale) THIS FEE IS CHARGED TO YOUR EBAY SELLERS ACCOUNT. As with a newspaper ad, you need to pay this basic listing fee, even if your item is not sold. (If your item sells, a Final Value Fee is charged to your seller's account.) Insertion Fees are not refundable.
EBAY LISTING FEATURES VALUE PACK –COMBINES GALLERY, SUBTITLE, AND LISTING DESIGNER. GALLERY –PROVIDES A PHOTO NEXT TO YOUR LISTING OR ON THE SEARCH RESULTS PAGE. –SHOWN TO INCREASE SALES BY 11%. BOLD –BOLDS THE TEXT WHEN THE LISTING IS PART OF A SEARCH RESULT. –SHOWN TO INCREASE FINAL PRICE BY 25%. HIGHLIGHT –ALLOWS YOU TO USE A COLORED BAND TO EMPHASIZE THE LISTING IN SEARCH RESULTS.
EBAY LISTING FEATURES PRO PACK –COMBINES BOLD, BORDER, HIGHLIGHT, GALLERY AND FEATURE PLUS. –FEATURE PLUS GETS YOUR ITEM LISTED AT THE TOP OF THE PAGE AND THE SEARCH PAGE. EBAY SHIPPING –SHIPPING CALCULATOR –PRINT SHIPPING LABELS (FEE) –FREIGHT RESOURCE CENTER –TRACK A PACKAGE
Factors that affect the Insertion Fee Type of listing. Examples include the following: –Single Items- Insertion Fee is based on the starting price of the item or reserve price if one is included. –Multiple Item Listings (Auction-type and fixed price listings)-Insertion Fee is the starting or fixed item price multiplied by the quantity of items you offer. –eBay Motors, eBay Classified Ads, eBay Real Estate and eBay Stores have their own Insertion Fees Optional listing features. Examples include the following: –Reserve Fees (refundable) –Buy It Now –Scheduled Listings –Format enhancements (Including Bold, Item Subtitle, Highlight)
OTHER LISTING OPTIONS RESERVE PRICE-THE LOWEST PRICE YOU WILL ACCEPT FOR YOUR ITEM. BUY IT NOW-OFFERS THE BUYER THE OPTION TO PURCHASE IMMEDIATELY. BIDDER APPROVAL-MUST THE SELLER TO BE APPROVED TO BID ON ITEM.
OTHER ITEMS TO INCLUDE BE SURE TO INFORM THE BUYER HOW AND WHEN YOU WILL SHIP THE ITEM. INCLUDE THE COST OF SHIPPING & HANDLING IN YOUR LISTING IF KNOWN. TELL THE BUYER HOW YOU WILL ACCEPT PAYMENT (PAYPAL, MO, CASH, ETC.)
Final Value Fees You are charged a Final Value Fee (FVF) if your item is sold, ends with a winning bid, or is purchased. This fee applies whether or not you complete the sale with the buyer. You will not be charged a Final Value Fee if: There were no bids on your item. There were no bids that met your reserve price in the case of a Reserve Price Auction. Your posting is a Real Estate non-binding listing. Your auction was in the Residential, Commercial or Other Real Estate Category. Your item or service was listed using a Classified Ad Listing.
Example of FVF Example: You sold a single item for $ Using the Final Value Fee table, your Final Value Fee is $6.67. This is calculated as follows: $2.19 ( times $25.00) plus $4.48 (.0350 times $128.00) for a total of $6.67.Final Value Fee table
ONCE YOUR ITEM SELLS INVOICE THE BUYER (EBAY HAS AN AUTOMATIC INVOICING SYSTEM) ONCE YOU RECEIVE PAYMENT, PACKAGE CAREFULLY AND SHIP PROMPTLY. LEAVE APPROPRIATE FEEDBACK WHEN SALE IS COMPLETE. Use My eBay If a buyer doesn't pay for an item you sold, go to the Dispute Console and click on Report an Unpaid Item. Sellers can report an Unpaid Item up to 45 days after the transaction date. If you have an Unpaid Item, you can send a Second Chance Offer to any one of your non-winning bidders to try to complete your sale. Second Chance Offers can be created immediately after a listing ends for up to 60 days.
EBAY SHIPPING After the listing ends, open the listing and look for the Print shipping label link. You can also go to the item in the Selling section of My eBay to do the same thing. Once the item is shipped, mark it as Shipped" in My eBay to keep track. That's automatically done if you print and pay for your shipping labels with PayPal. Here are more packing and shipping tips: Select a box slightly larger than the item. Properly label the item with return address. Pack with bubble wrap, foam or paper. Use wide packing tape, never masking tape.
FINAL WORD OF WARNING SELLING ON EBAY IS CONSIDERED A LEGITIMATE BUSINESS. SELLER IS RESPONSIBLE FOR TAXES ON GOODS OR SERVICES SOLD. SELLER IS LIABLE FOR ANY FRAUD CONNECTED WITH SELLING ON EBAY. SELLER IS RESPONSIBLE FOR KEEPING ACCURATE RECORDS.
IN CONCLUSION WHETHER ITS A OR A OR JUST HAVE A GREAT EXPERIENCE ON EBAY