1. Creating an Online Portfolio UTK PRSSA – Oct. 20, 2009 Presented by: Rachel Gossett & Jamie Lonie

2. 5 Easy Steps… 1. Identify the purpose of your portfolio 2. Create & organize your artifacts 3. Identify the technology tool you will use 4. Set up a structure 5. Create & maintain your portfolio

3. 1. Purpose Grad School Other Job Search What do you hope to gain from your online portfolio? Who will be looking at it? What do you want them to think?

4. 2. Artifacts What do you want to show in your portfolio? Resume Use your best work Variety Easy file formats (PDFs)

5. 2. Artifacts: Writing Samples elements to include Newsletters Press releases Flyers Brochures Fact sheets Advertising copy Feature articles Websites Surveys/research Campaigns Proposals where to find them Internships Summer jobs Campus jobs/activities Coursework Volunteer your services for a non-profit Join the staff of the Beacon KEEP EVERYTHING YOU WRITE

6. 3. Technology Tons of sites and services to build a site… Webs.com (free) Homestead.com (free) Google Sites (free) iWeb & MobileMe DreamWeaver Buy you own domain (i.e. www.YourName.com) www.YourName.com

7. 4. Structure What do you want on your site? Make sure site is easy to navigate. Important information should only a few clicks away!

8. Home Page

9. Contact Page E-mail link E-mail link Social Media links Social Media linksBlogLinkedInTwitterEtc. Other contact info Other contact info

10. About Page Who are you? What is the purpose of your site? What are your goals? Show your personality

11. Resume Page Just like paper resume Keep current Include downloadable version (PDF) Could be hyperlinked To previous employers Examples of work within site

12. Portfolio Show diversity in work Keep current Include friendly, downloadable version PDFs Google Docs Make it easy for visitors to access content

13. 5. Create & Maintain Keep info current! Watch for broken links. If the purpose of your portfolio changes, update your site accordingly. Domain names often have to be renewed every few years.

14. www.rachelgossett.com

15. Rachel Gossett ( rrmgossett@gmail.com ) & Jamie Lonie ( jlonie@utk.edu ) Creating an Online Portfolio

16. Resources Complete Guide to Creating an Online Portfolio Complete Guide to Creating an Online Portfolio Creating an eResume Creating an eResume www.rachelgossett.com www.jamielonie.com UTK PRSSA Chapter Website UTK PRSSA Chapter Website