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Brand identity session.03. August 22.08What is the Corporate Identity?

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Presentation on theme: "Brand identity session.03. August 22.08What is the Corporate Identity?"— Presentation transcript:

1 Brand identity session.03. August 22.08What is the Corporate Identity?

2 Corporate Identity just not a logo Visual Communication Design 02.session.02

3 What is the Corporate Identity? The combination of the logo, visual system [typeface, color, imagery], and editorial tone work together to form a unique and cohesive message of a company Logo Design Workbook-Adams Morioka Visual Communication Design 02.session.02

4 Corporate identity

5 A corporate identity is the physical manifestation of the brand. In general, this amounts to a logo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand. vivalogo.com Visual Communication Design 02.session.02 I.D.

6 Visual Communication Design 02.session.02

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9 Corporate Identity Characters that are effective: William Golden said, Visual Communication Design 02.session.02

10 Simple symbols to identify but it’s appropriate with the corporate Visual Communication Design 02.session.02

11 Design for longevity Visual Communication Design 02.session.02

12 Make mnemonic value Visual Communication Design 02.session.02

13 be Strong visual Visual Communication Design 02.session.02

14 The advantage has a corporate identity Veronica Napoles said, Visual Communication Design 02.session.02

15 Dapat menerangkan perusahaan dan visi misinya 1. Visual Communication Design 02.session.02

16 Meningkatkan mentalitas pekerja 2. Visual Communication Design 02.session.02

17 Mempunyai Jaringan yang baik 3. Visual Communication Design 02.session.02

18 Karakter perusahaan dapat dikomunikasikan dengan baik 4. Visual Communication Design 02.session.02

19 Citra yang mantap lebih Dipercayai konsumen 5. Visual Communication Design 02.session.02

20 Kepercayaan publik 6. Visual Communication Design 02.session.02

21 CASE PROJECT Visual Communication Design 02.session.02

22 CONNEXXION is a Public Transport in Holland Visual Communication Design 02.session.02

23 Transport Brands before Visual Communication Design 02.session.02

24 Color wheel transport brand Visual Communication Design 02.session.02

25 Design concepts Visual Communication Design 02.session.02

26 Color usage alternatives Visual Communication Design 02.session.02

27 Color usage approved Visual Communication Design 02.session.02

28 Brand icon Visual Communication Design 02.session.02

29 Implementing Visual Communication Design 02.session.02

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32 Thank You for your attention and see you next week


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