Presentation on theme: "Brand identity session.03. August 22.08What is the Corporate Identity?"— Presentation transcript:
Brand identity session.03. August 22.08What is the Corporate Identity?
Corporate Identity just not a logo Visual Communication Design 02.session.02
What is the Corporate Identity? The combination of the logo, visual system [typeface, color, imagery], and editorial tone work together to form a unique and cohesive message of a company Logo Design Workbook-Adams Morioka Visual Communication Design 02.session.02
A corporate identity is the physical manifestation of the brand. In general, this amounts to a logo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand. vivalogo.com Visual Communication Design 02.session.02 I.D.