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Brand Standards Guide. Logo usage Two-Color Stacked Orientation: Our most commonly used GetThere logo treatment is the two-color stacked logo. The two-color.

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Presentation on theme: "Brand Standards Guide. Logo usage Two-Color Stacked Orientation: Our most commonly used GetThere logo treatment is the two-color stacked logo. The two-color."— Presentation transcript:

1 Brand Standards Guide

2 Logo usage Two-Color Stacked Orientation: Our most commonly used GetThere logo treatment is the two-color stacked logo. The two-color stacked logo can appear in the two approved color versions on the right. Two-Color Horizontal Orientation: To ensure the GetThere logo works in virtually every application, a horizontal orientation has been provided. The two- color horizontal logo can appear in the two approved color versions on the right. One-Color Stacked Orientation: Designed for applications in which you are limited to one-color printing, the logo can appear all in black on a white background, or all in white on a black background. One-Color Horizontal Orientation: Designed for applications in which you are limited to one-color printing, the logo can appear all in black on a white background, or all in white on a black background. 2

3 The GetThere logo is our visual brand. Please don’t skew, stretch or change the proportion of the symbol in any way or place it on textured or patterned backgrounds. Please don’t change the font on the logotype. Never alter or re- proportion the logotype in any way. Never use the GetThere “G” without the company name. The GetThere logo should not be altered or re-proportioned in any way or printed in other colors than the official corporate red or acceptable black and white variations. The GetThere logo is the crown jewel. Please don’t change the original artwork and do not add elements, such as a drop shadow. Logo mark must be either red, black or white Do not crowd the logo. Always leave a border around the logo on all sides at least as large as the “T” in GetThere. Multicolor logo and “A Sabre Company” signatures were phased out in Do not use. Logo usage – what not to do 3


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