1. Corporate Color 3 & 4 Pertemuan 23 s.d 26 Matakuliah: U0094/Color Theory Tahun: 2008

2. Bina Nusantara Product & Corporate Color Color has become so integral to marketing that nothing can be left to whimsy. Marketing research indicates that over 80% of visual information is related to color. In other words, color conveys information. It identifies a product or a company, as well as the quality of the merchandise and much more. The right color is indeed worth a thousand words.

3. Bina Nusantara Product & Corporate Color In fact, colors must function successfully on four levels simultaneously: 1. Colors must convey an appropriate message about the product or service - and it must do so with demographics in mind. 2. Color combinations must be harmonious. Whether the colors are dynamic or subdued hues, they must work in sync with each other and create an attractive effect.

4. Bina Nusantara Product & Corporate Color 3. Colors must function visually for the intended effect. As a scientific component of vision, color immediately affects the mechanisms of the human eye. Some colors pop out, others recede.

5. Bina Nusantara Color & the Pharmaceutical Industry Competition in the pharmaceutical industry is robust. The shift in priorities toward marketing, means that color is now a critical component of brand development and product identity. This requires that the colors must be researched and tested, a little like the drugs themselves.

6. Bina Nusantara Your corporate identity, your image, your brand, is much more than a logo and a tagline. Actually, it's a foundation for all of your future marketing activities, creating familiarity and recognition among your audience, communicating your company's ideals, separating you from your competition. And like any foundation, if it's weak, none of the marketing activities you build on top of it will be strong.