1. FESMAC STRATEGY 2013-2014

2. INTRODUCTION AND BACKGROUND INTRODUCTION The Festive Season Management Strategy ensures a multidisciplinary, integrated and co-ordinated approach managing the holiday season for the Central, Northern and Southern Areas

3. AIM OF THE STRATEGY IS TO ENSURE INTEGRATED AND CO-ORDINATED MANAGEMENT  By establishing a Safe, Secure and Clean Environment for all Residents and Tourists.  By realising the Aims and Objectives of participating Units, Departments and Agencies.  By providing Professional and Cost Effective Service.

4. BLUE FLAG CAMPAIGN Blue Flag Campaign International Recognised Accreditation Four Beaches have been accredited Pilot Blue Flag Status when the eThekwini Municipality re-joined the Campaign Accredited Beaches available for 12 months of the year Umdhloti Main Beach Umdhloti Tidal Pool Ushaka Beach Umgababa Beach

5. USHAKA PILOT BLUE FLAG BEACH

6. FESMAC STRATEGY :PROCESS Phase 1: Pre Planning Briefing and Planning Meetings Preparation and Finalisation of Management Plans: Festive Period 2013/2014 Phase 2: During the December/January Holiday Period Ensure smooth running of operations ( in terms of Operational Plans) Phase 3: Post-Event SWOT Analysis. Planning Future Operations to ensure continues improvement.

7. FESMAC STRATEGY :UNITS /DEPARTMENTS The following participating Units/Departments and Agencies have been working together managing the holiday season and is familiar with the process:  Metro Police  Metro Fire and Disaster Management  EThekwini Transport Authority  I-Trump  Communications Department  City Health Department  Parks, Recreation and Culture  Safer Cities  CCTV  Durban Tourism  Informal Trade

8. FESMAC STRATEGY :AGENCIES INVOLVED  South African Police Services  Durban Chamber of Commerce  Emergency Medical Rescue Services  Ushaka Marine World and Suncoast Casino  National Prosecuting Authority: Point Community Court  Durban Point Waterfront Management  National Sea Rescue Institute  UIP

9. FESMAC STRATEGY: MANAGED AREAS The following areas are managed in terms of the Strategy:  Overcrowding  Traffic Congestion  Contraventions of the National Road Traffic Act  Crime  Vagrancy  Side-walk Congestion  By-law Contraventions  Excessive Alcohol Abuse in Public  Waste Generation

10. FESMAC STRATEGY MANAGED AREAS (Cont.)  Separated children  Environmental health hazards e.g. outbreaks of contagious diseases  Uncontrolled fireworks  Ignorance of Marine Safety Regulations  Uncontrolled public celebrations  Events

11. FESMAC STRATEGY : STATISTICAL INFORMATION Beach Attendance December 2011 To January 2012 ( Approximate ): 2,131,970 Beach Attendance December 2012 To January 2013 ( Approximate ): 3,151,869

12. FESMAC STRATEGY : STATISTICAL INFORMATION NORTH SOUTHCENTRALTOTAL 16-Dec-1120350 43500180000243,850 16-Dec- 1226050 51000118000195050 26-Dec-11 25100 68215196000 289,225 26- Dec-1247250 69250 105000221500 27 Dec-11 18000 30086 75000 123,086 27-Dec 1232700 29300 58000120000 01 Jan 12 45620 158820 250000454,440 01 Jan 13 30500 162500 130000332000 02 Jan 12 37000 70300190000297,300 02 Jan 1316700 68250 40800125750

13. FESMAC STRATEGY STATISTICAL INFORMATION Trends over the past three years have changed in terms of attendance. There are high volume visitor days, but the influx of Visitors unlike in the past, commence from of the beginning Holiday which this year will be on the 04/12/2013

14. FESMAC STRATEGY : STATISTICAL INFORMATION Aquatic Safety Dec 2011- Jan 2012 Dec 2012 – Jan 2013 Rescues972767 First aid1772715806 Drowning00 Separated ChildrenDec 2012- Jan 2013Dec 2013 – Jan 2014 Children separated31261682 Arm bands issued90910129363 At end of season allchildren reunitedwith families Law enforcement By Laws 918 1418 Traffic offences 5339 7040

15. Conclusion: When we take Durban to the World, let us as a Collective ensure that when the World comes to Durban an Environment exists for the World to want to return to Durban