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Social Networking and Living Labs Pieter Ballon, Manager IBBT iLab.o Kristof Michiels, App. Development Leader IBBT iLab.o 35th International ICT Symposium,

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Presentation on theme: "Social Networking and Living Labs Pieter Ballon, Manager IBBT iLab.o Kristof Michiels, App. Development Leader IBBT iLab.o 35th International ICT Symposium,"— Presentation transcript:

1 Social Networking and Living Labs Pieter Ballon, Manager IBBT iLab.o Kristof Michiels, App. Development Leader IBBT iLab.o 35th International ICT Symposium, Brussels, October 1st 2008

2 Outline 2 Introduction Social Networking: communities in control Why do we need Open Innovation Platforms? Living Labs: Open Innovation Platforms for community interaction iLab.o: Supporting Living Labs in Flanders The AirGraffiti platform and applications

3 Introduction 3

4 IBBT: Interdisciplinary Institute for Broadband Technology Independent research institute founded by the Flemish government to stimulate ICT innovation 5 Domains New Media, Mobility & Logistics, eHealth, eGovernment, Enabling technologies 600 researchers in all Flemish universities Technical and non-technical expertise 3 iLabs: experimental facilities iLab.o - open innovation in ict iLab.t - technology centre iLab.u - usability testing

5 Social Networking: communities in control 5

6 6 Fixed internet: Web 2.0 From content to communities and contact Simple and user driven Beta culture - try fast, fail fast Successful applications become Platforms New revenue models based on cross-subsidisation and personal advertising Internet as open innovation environment: continuous experiments, low thresholds, critical mass of users and producers Social Networking: communities in control

7 7 From the fixed Internet towards the ubiquitous Internet Future Internet: Internet as ubiquitous infrastructure Laptops, Mobile phones, Game consoles, Music players GPS receivers, Cars, Public Transport Public space and buildings Classrooms and Offices Personal & Environmental Sensors, Monitors Ubiquitous Web 2.0 = Local Web 2.0 !! Internet Everywhere + Always Link between virtual and physical world Great importance of personalisation & interaction with local context and communities Competition is global, opportunities are local

8 8 Ubiquitous Internet: Communities in control ?! Building blocks of ubiquitous web applications smart identity management context awareness community involvement Examples Local social networking Experience, shopping and tourism Commuter and traffic services Health and wellbeing M-government Culture, education and entertainment Communication and productivity A local Open Innovation environment for the global ubiquitous web!?

9 9 Why Open Innovation Platforms?

10 10 Why Open Innovation Platforms? Innovation in ICT is Systemic (Edquist) Innovation in ICT is Systemic (Edquist) Collective effort of firms & non-firms, producers and users Collective effort of firms & non-firms, producers and users Systemic failures: too little/too much interaction, path dependency & lock-in, missing or inadequate institutions Systemic failures: too little/too much interaction, path dependency & lock-in, missing or inadequate institutions Lesson: enable open experiments in trusted setting Lesson: enable open experiments in trusted setting Benefits of Open Innovation (Chesbrough) Benefits of Open Innovation (Chesbrough) Improved access to external ideas Improved access to external ideas Higher speed of development Higher speed of development Lesson: knowledge brokerage not just generation Lesson: knowledge brokerage not just generation User-centric Innovation (Tuomi) User-centric Innovation (Tuomi) Innovation = when daily, social practice changes Innovation = when daily, social practice changes User no longer problem, but solution: creates value User no longer problem, but solution: creates value Lesson: involve users in innovation process using realistic settings Lesson: involve users in innovation process using realistic settings => Open Innovation Platforms: => Open Innovation Platforms: Constant sourcing of innovative power of multiple stakeholders in trusted context

11 11 Living Labs as Open Innovation Platforms Living Lab as open innovation platform for community interaction Real-life experimental introduction of new services and products Local and Trusted environment Critical Mass of users Ballon, Pierson & Delaere, 2005

12 12 Living Labs

13 13 Living Labs Three phases, with iteration Concept development Trial and Co-design Evaluation Three major assets Living Lab Panel Living Lab Methodology Technical Platform

14 14 MIT Labs Philips HomeLab In-house real-life labs Helsinki Virtual Village Kenniswijk Eindhoven Urban FTTH neighbourhood developments i-City Mobile City Bremen Mobile applications living labs European Network of Living Labs European Network of Living Labs Currently 50 members, including IBBT iLab.o General Living Labs, Ehealth Living labs, Logistics Living Labs, Sustainability Living Labs,.. General Living Labs, Ehealth Living labs, Logistics Living Labs, Sustainability Living Labs,.. Living Lab examples

15 15 IBBT iLab.o: supporting Living Labs

16 16 At different locations in Flanders Temporary labs Permanent labs All relevant expertise in Flanders 600 IBBT researchers Integration i-Cities Facilitation Panel selection and management Logging and monitoring Application Co-design Methodology User & Social requirements Market Potential & Business model Living Lab hub Link with local and European industry Link with local and European subsidiy programmes IBBT iLab.o: supporting Living Labs

17 17 IBBT expertise in Living Labs Living Lab projects so far in mobile, media & e-health services Flanders Interactive (300) Pioneer project of interactive TV in Flanders Partner: Telenet E-Paper (200) Worlds first digital newspaper reader Partners: De Tijd, Philips, Belgacom, iRex,… Mobile TV (100) Pioneer project on DVB-H in Flanders Partners: VRT, Belgacom, Telenet, Siemens, Option,… WeConnect (800) New multiplatform broadcast tool Partner: Microsoft

18 18 IBBT iLab.o and iBrussels Urbizone VUB-ULB WiFi mesh Urbizone network set up by Brussels Region 1 km 2 outdoors coverage, extended to indoors Mobile VOIP tests ongoing Currently 400 users per day Scaling up to full demo and test zone Open to all partners AirGraffiti Platform and applications How to support Ubiquitous / Local service innovation Open application environment Easy and attractive community interaction Including local urban context

19 AirGraffiti platform and applications 14/01/ iBrussels AirGraffiti engine AirGraffiti application Twinic.com

20 AirGraffiti – the engine 14/01/ iBrussels Innovative engine for building context aware applications Allows people to tag their environment with virtual content (= geo-spatial content-creation) Rich in context: takes into account social network of users, relation between objects (Internet of things) Mission is research driven: explore the benefits and threats of ubicomp, the Internet of Things and the future of social networking

21 AirGraffiti – application ecology 14/01/ iBrussels

22 AirGraffiti – the engine 14/01/ iBrussels

23 AirGraffiti – the application 14/01/ iBrussels Personalised and contextualised mobile city companion Strong emphasis on interaction with the physical environment Disruptive content creation Targeted at all users of the city Use Cases: Urban explorer, Muse- um explorer, Mobile quest & Wild discovery

24 Twinic.com – the application 14/01/ iBrussels Social publishing application: context aware group communication & knowledge sharing Context aware e.g.: ad hoc communication with people who are in the vicinity of the communicator involving physical objects in the (group) communication process (RFID, internet of things). Built on top of the AirGraffiti engine / fixed + mobile In private alpha since sept 15th

25 Twinic.com – the application 14/01/ iBrussels

26 Twinic.com – the application 14/01/ iBrussels

27 Twinic.com – the application 14/01/ iBrussels

28 Twinic.com – the application 14/01/ iBrussels

29 Rationale for building AG in campuszone 14/01/ iBrussels Usable as a tool within campus context (students, VUB community as a whole, research departments, researchers, …) Ongoing iterative process: co-design (research driven), incremental development cycles From software to service to platform(?) Abstract and isolate functionality into services components The only possible way these days => virtual mobile services platform

30 Timeframe 14/01/ iBrussels Twinic: at the moment in private alpha -> next 1-2 months -> public alpha Air Graffiti: currently in development -> ca. end october in private alpha AirGraffiti engine API for other applications -> aim at beginning 2009

31 Contacts: Thank you! Questions?


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