1. One Moment Please!

2. Interactive Environments Cluster… John A. Grozik Director, Media Services UW Milwaukee April 2, 2003 Copyright 2003: Grozik Associates

3. UFO Sightings Clusters!

4. Milwaukees Interactive Environments Cyclorama Industry (1885) Cyclorama Industry (1885) Discover Milwaukee Visitors Center (1982) Discover Milwaukee Visitors Center (1982) World Class Dioramas World Class Dioramas A Museum that Moves! A Museum that Moves! Detail: Battle of Gettysburg Cyclorama

5. Interactive Environments Museums, Botanical Gardens, Zoos Museums, Botanical Gardens, Zoos Education Centers Education Centers State Fairs, Home & Garden Expos State Fairs, Home & Garden Expos Festivals, Plays, Concerts Festivals, Plays, Concerts Trade Shows, Sports Shows Trade Shows, Sports Shows Stores, Shopping Centers, Kiosks Stores, Shopping Centers, Kiosks Themed Restaurants Themed Restaurants Home Automation, Medical Monitoring Home Automation, Medical Monitoring Museums, Botanical Gardens, Zoos Museums, Botanical Gardens, Zoos Education Centers Education Centers State Fairs, Home & Garden Expos State Fairs, Home & Garden Expos Festivals, Plays, Concerts Festivals, Plays, Concerts Trade Shows, Sports Shows Trade Shows, Sports Shows Stores, Shopping Centers, Kiosks Stores, Shopping Centers, Kiosks Themed Restaurants Themed Restaurants Home Automation, Medical Monitoring Home Automation, Medical Monitoring

6. A Cluster Affects Competition Increases Productivity of Cluster Companies Increases Productivity of Cluster Companies Drives Direction and Pace of Innovation Drives Direction and Pace of Innovation Stimulates Formation of New Businesses Stimulates Formation of New Businesses Source:Harvard Business Review, Nov-Dec 1998, Page 80

7. Innovative Clusters California Wine Cluster 650+ Commercial Wineries Several Thousand Wine Grape Growers Thousands of Supporting Industries Educational & Institutional Support California Wine Cluster 650+ Commercial Wineries Several Thousand Wine Grape Growers Thousands of Supporting Industries Educational & Institutional Support Italian Leather Fashion Cluster Tanneries, Footwear CAD Systems, Mold Makers, Injection Molding Machinery, Design Services, links to Textile Fashion Cluster Italian Leather Fashion Cluster Tanneries, Footwear CAD Systems, Mold Makers, Injection Molding Machinery, Design Services, links to Textile Fashion Cluster Source:Harvard Business Review, Nov-Dec 1998, Page 79,80

8. Innovative Clusters Central Florida Digital Media Cluster 3,000 Companies Working in the Cluster Modeling, Simulation & Training Technologies Film & Entertainment Industry Theme Park & Attractions Industry Digital Media Institute Strong Support from Educational Institutions Central Florida Digital Media Cluster 3,000 Companies Working in the Cluster Modeling, Simulation & Training Technologies Film & Entertainment Industry Theme Park & Attractions Industry Digital Media Institute Strong Support from Educational Institutions Source: Central Florida Digital Media Study, PWC Consulting, NY

9. Interactive Environments Cluster Architects Media Producers Construction Industries Exhibit Companies AV Dealers IT Companies FoundationsEducatorsDesigners Interactive Cluster Sectors

10. Whats Here… Americans Black Holocaust Museum Betty Brinn Childrens Museum Boerner Botanical Gardens Captain Frederick Pabst Mansion Charles Allis Art Museum Discovery World Eisner Museum of Advertising & Design Haggerty Museum of Art International Clown Hall of Fame Milwaukee Art Museum Milwaukee County Historical Society Milwaukee County Zoo Milwaukee Public Museum Mitchell Park Domes Pier Wisconsin Schlitz Audubon Center State Fair Park Summerfest Urban Ecology Center Villa Terrace Decorative Arts Museum Walkers Point Center for the Arts Wehr Nature Center West Allis Historical Society Museum Wisconsin Black Historical Society

11. Cedarburg Cultural Center Cedarburg General Store Museum Cedar Creek Settlement Dheinsville Settlement Hartford Heritage Auto Museum Hawthorn Hollow Nature Sanctuary Kenosha County Historical Museum Kenosha Military Museum Kenosha Public Museum Lighthouse Museum Luxemburg Heritage Museum National Flag Day Americanism Center Old Falls Village Museum Old World Wisconsin Ozaukee County Pioneer Village Racine Art Museum Racine Heritage Museum Racine Zoological Gardens Riveredge Nature Center Southeast Wisconsin Aviation Museum Spinning Top Museum Washington County Historical Society Waukesha County Museum West Bend Art Museum Wisconsin Automotive Museum Whats Near…

12. Market Scan $100+ Million in New Projects Planned for 2004-5 Pier Wisconsin, Americas Freedom Center, Urban Ecology Center, Racine Heritage Museum $100+ Million in New Projects Planned for 2004-5 Pier Wisconsin, Americas Freedom Center, Urban Ecology Center, Racine Heritage Museum Lakefront Interactive Environments Will Attract More Than Two Million Visitors in 2005 Lakefront Interactive Environments Will Attract More Than Two Million Visitors in 2005 Pier Wisconsin

13. Tourism Expenditures (2001) Milwaukee County: $1,576,147,468 Milwaukee County: $1,576,147,468 Racine County: 226,687,468 Racine County: 226,687,468 Kenosha County: 209,616,215 Kenosha County: 209,616,215 Waukesha County: 59,543,859 Waukesha County: 59,543,859 Washington County: 121,773,972 Washington County: 121,773,972 Ozaukee County: 92,818,051 Total for 2001: $2,286,587,033 Ozaukee County: 92,818,051 Total for 2001: $2,286,587,033 Source: Wisconsin Department of Tourism

14. Visitor Demographics 85% From the Midwest Wisconsin (57%), Illinois (13%), Minnesota (7%), Iowa (6%), Michigan (2%), Indiana (1%) 85% From the Midwest Wisconsin (57%), Illinois (13%), Minnesota (7%), Iowa (6%), Michigan (2%), Indiana (1%) Average Age of 50, Affluent and Educated Average Age of 50, Affluent and Educated 60% Require Overnight Lodging 60% Require Overnight Lodging Source: Wisconsin Department of Tourism

15. Historic Visitors Additional Activities 60% 50% 40% 30% 20% 10% 0% DiningShoppingVisit Other Attractions Visit Other Museums Visit Family & Friends Other Activities Other activities include theater, boating, camping, gambling, tourism, etc. Median Expenditure Per Visitor Was $42 in 2001

16. Milwaukee Has the Resources Concentration of Interactive Attractions Concentration of Interactive Attractions Experienced Design Professionals Experienced Design Professionals Innovative Multimedia Companies Innovative Multimedia Companies Robust Network Infrastructure Robust Network Infrastructure Foundation Support Foundation Support

17. An Interactive Environments Cluster Means Business for Milwaukee!

18. UWM Email: grozik@uwm.edu UWM Phone: 414-229-5477 Personal Email: john@grozikassociates.com john@grozikassociates.com Web Site: www.grozikassociates.com Get Connected!