All colours within a fixed tonal range. Human face: sells more than without. Face not covered by text or image. (Title is layered below photograph.) Main title: lower case. Main article uses larger text and different colour for emphasis. Space for free gift. Bar code area. Text wrapped tight to the image. Use of colour as well as text size to highlight headings (hierarchy of main articles). Competition banner across the top but small: attention seeking by reversing overall colour scheme.