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Yr 12 OCR Nationals – LEVEL 3 Unit 2 – AO3: more help with search engines.

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Presentation on theme: "Yr 12 OCR Nationals – LEVEL 3 Unit 2 – AO3: more help with search engines."— Presentation transcript:

1 Yr 12 OCR Nationals – LEVEL 3 Unit 2 – AO3: more help with search engines

2 HOW SEARCH ENGINES WORK You need to include

3 How search engines work How search engines work, eg methods for websites registration with search engine databases methods used to rank websites the use of keywords in the title and meta tags, position on the webpage to return results how search engines ignore keywords

4 So I’ll tell you where to find the info... Methods for websites registration: In itself this is now a murky area where promises are made – and not always kept! domain.us/search_engine_registration.htm for a view of what’s out there domain.us/search_engine_registration.htm for a clear view of the process web.co.uk/search_engine_marketing.php this is how it is marketed! web.co.uk/search_engine_marketing.php

5 So I’ll tell you where to find the info... Methods used to rank websites: It depends (doesn’t it always?) ml is a reliable outline. ml e_optimization/how_do_search_engines_rank_websit es.html might be a huge URL but you’ll find a LOT of info there. e_optimization/how_do_search_engines_rank_websit es.html tips/2007/01/how-do-search-engines-rank- websites.html and this is entertaining too! tips/2007/01/how-do-search-engines-rank- websites.html

6 So I’ll tell you where to find the info... Use of keywords in the title and metatags Well here my guess is that the keywords bit is hardly all that demanding.. But what ARE metatags? Little dry but informative: Even drier but wow what info! Seriously incendiary!

7 So I’ll tell you where to find the info... How search engines ignore keywords That’s a bit heartbreaking after all the work on keywords, isn’t it? Still – read and learn, grasshopper... tml tml WAAYYY too long a URL here...so it’s been splinched...


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