1. La Cour Des Grands By: Jamie Stormer

2. Mission Statement To bring Rodeo Drive fashion to the Midwest

3. Business Description Stylish and trendy clothing store for men and women located in the heart of downtown Chicago on the “magnificent mile” known as Michigan Ave

4. Competitors Barney’s New York Bloomingdale’s Nordstrom’s Ikram Robin Richmond Lord and Taylor Ralph Lauren

5. Industry Trends/ Assumptions Prices will limit sales Based on our location we will attract more business More people on the mobile web – best way to advertise In a wealthy environment there will be no shop lifting Customers with “old money” wont shop at our store Customer spending will be lower due to unemployment/ underemployment Mobile shopping will take away from the # of in store shoppers People with “new money” will turn to discount stores