6Gilded AgeThe dizzying array of things to do and buy convinced many Americans that the US was in a golden age.But there were still many problemsThis terms refers to how the last decades of the 1800s were gilded on the outside but had a rotten core on the inside.
8Sec 3: Social and Cultural Trends Mass CultureMain Idea: One of the effects of the spread of transportation, communication, and advertising was that Americans all across the country became more and more alike in their consumption patterns. Rich and poor could have similar clothing styles, gadgets, toys, and food preferences. This phenomenon is known as mass culture.Sec 3: Social and Cultural Trends
12AmericanizationThe process of working immigrants into American culture (language, customs, food)
13Newspapers Joseph Pulitzer –World William Randolph Hearst – Morning Journal
14Sec 3: Social and Cultural Trends Americans Become Consumers during the Gilded AgeMain Idea: As a result of industrialization and urbanization, more people began to work for wages rather than for themselves on farms. At the same time, more products were available than ever before and at lower prices. This led to a culture of consumerism, in which people wanted and bought the many new products on the market.Sec 3: Social and Cultural Trends
20Sec 3: Social and Cultural Trends New Forms of Popular EntertainmentMain Idea: Urban areas with thousands of people became centers for new types of entertainment in the Gilded Age. Clubs, music halls, and sports venues attracted large crowds with time and money to spend. The middle class also began to take vacations, while the working classes sought chances to escape from the city, even if just for a day.Sec 3: Social and Cultural Trends
33Note Taking: Reading Skill: Identify Main Ideas Mass CultureTransmitted throughTransportation, advertising and communication made Americans more alike in their consumerismNewspapers both reflected and helped create mass culturePublic education expanded rapidlyConsumerismMore people worked for wagesMore products were availale at lower pricesDepartment stores openedMail-order businesses boomedConsumers bought brand-name goods.EntertainmentUrban areas became entertainment centersClubs, music halls, attract crowdsTouring outdoor shows drew crowdsVaudevilleMoviesSportsNote Taking: Reading Skill: Identify Main Ideas