1. 1 Functional strategies – Human Resource Management Geoff Leese November 2006, revised July 2007, August 2009

2. 2 Functional Strategies Corporate strategy Finance Strategy (week 7) Marketing Strategy (week 7) HRM Strategy (week 8) Manufacturing Strategy (week6) Top level or SBU strategy Examples of functional strategies: depends on level of SBU depends on type of business depends on organisation IT/IS Strategy (week 8)

3. 3 Introduction n What is HRM? n Is it different to Personnel Management? n HR functional areas n HR topics ä Resourcing ä Training and development ä Relations n The four “C”s model

4. 4 The HR concept n Develop and implement HR strategies as part of overall corporate strategy n Develop the culture, values and structure of the organisation n Develop the employees too! n Ensure quality, motivation and commitment of employees NOT just personnel management!

5. 5 HR functional areas n Staffing n Rewards n Employee development n Employee maintenance n Employee and industrial relations

6. 6 HR topics n Employee resourcing n Employee training and development n Employee relations

7. 7 Employee resourcing (1) n Human resource planning ä Analysis of existing resources ä Reviewing labour utilisation ä Forecasting labour demand ä Forecasting labour supply ä Developing the manpower plan

8. 8 Employee resourcing (2) n Recruitment and selection ä Job analysis and post definition ä Attracting the applicants ä Selection ä Evaluation

9. 9 Employee training and development (1) n Training needs analysis ä Organisational ä Departmental ä Job function ä Individual n Training methods ä On the job/Job rotation ä Simulation/lectures/demonstrations ä Group methods ä Self paced learning

10. 10 Employee training and development (2) n Assessment and appraisal ä Assessment of performance ä Identification of potential ä Action plan

11. 11 Employee Relations (1) n Negotiation with ä Management ä Unions ä Employees n Procedures ä Grievance ä Disciplinary ä Equal opportunities ä Redundancy

12. 12 Employee Relations (2) n Legislation and policies ä Equal pay act (1970) ä Race relations act (1976) ä Disability Discrimination Act (1995)

13. 13 The Four “C”s model n Commitment ä Loyalty, motivation, liking for their work n Competence ä Skills, abilities, training needs, potential n Congruence ä Shared vision, shared goals n Cost-effectiveness ä Outputs maximised at lowest input cost

14. 14 Summary n What is HRM? n Is it different to Personnel Management? n HR functional areas n HR topics ä Resourcing ä Training and development ä Relations n The four “C”s model

15. 15 Further reading n Bennett chapter 11 n Butel et al Unit 7 n The ACCEL view The ACCEL view ä The subsequent pages are useful, too! n The HRM GUIDE view The HRM GUIDE view ä Title says it all, really.