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FDIN: Quicker, Better, Cheaper NPD Is your NPD funnel the right shape? Claire Nuttall, 1HQ.

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Presentation on theme: "FDIN: Quicker, Better, Cheaper NPD Is your NPD funnel the right shape? Claire Nuttall, 1HQ."— Presentation transcript:

1 FDIN: Quicker, Better, Cheaper NPD Is your NPD funnel the right shape? Claire Nuttall, 1HQ

2 Why we need it? Less loyal consumers Fewer competitive barriers Demand for the new and better

3 Defining the right brief

4 “If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” Albert Einstein

5 Asking the right questions…

6 Scoping the value equation

7 What value are you creating? NEED WHO VALUE

8 Meeting an existing need better? Meeting a new need? NEED What value are you creating?

9 NEED WHO I know it is for me It understands me It makes me happy What value are you creating?

10 NEED WHO VALUE measurable tangible indispensable What value are you creating?

11 The value is subjective What they believe What they see as the benefits

12 Consumers simply want… To solve their problems New solutions Better results Feel happier

13 Speed is a Competitive Weapon

14 “The primary factor in a successful attack is speed” Lord Louis Mountbatten

15 Why? How Fast? What Value? 7 months to launch from 22 months 60% increase on your sales if first

16 Leading players innovation is 30% faster than the average

17

18 Speed makes your brand stronger…

19 Right shaped funnel?

20 Ideal Real Ideas / Platforms for Growth

21 Solutions for more effective, faster NPD for growth

22 Start out right…

23 Real life exploration / experimentation Real life exploration / experimentation

24 ConvenienceTaste HealthValue Don’t forget the close-in wins

25 Maximise value through to launch

26 Ruthless Self Challenge

27 JFDI…

28 Thank you! For more information, please contact: Claire Nuttall, Senior Partner 1HQ Tel:


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