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How we’re using Co-Creation to develop Ideas and Winning Propositions Janene Warsap Head of Innovation, Allied Bakeries.

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Presentation on theme: "How we’re using Co-Creation to develop Ideas and Winning Propositions Janene Warsap Head of Innovation, Allied Bakeries."— Presentation transcript:

1 How we’re using Co-Creation to develop Ideas and Winning Propositions Janene Warsap Head of Innovation, Allied Bakeries

2 Who are Allied Bakeries

3 What do we mean by Co-Creation Co-Creation = Working collaboratively with our consumers to create new ideas and winning propositions

4 Kingsmill Fruit & Fibre I know that a good breakfast sets me and my family up for the day. New from Kingsmill, our Fruit & Fibre range is the tastier way to give you and your family more of a wholesome start. We’ve added delicious berries and pieces of real fruit to our tasty bakery products and because they’re made from a blend of wholemeal and white flour, they contribute towards your daily wholegrain. They’re a great source of fibre with a delicious fruity twist. Kingsmill Fruit & Fibre – A great start to the day.

5 Where in the process do we use Co-Creation

6 Co-Creating Insights for Burgen Develop new health proposition Online community Set of Insight platforms ChallengeMethod Result

7 Co-Creating new ideas for Kingsmill Create category breaking concepts 2 day Co-Creation Workshop 12 Concepts written in their language ChallengeMethod Result

8 Co-Creating the Proposition to deliver a new Concept Create proposition to deliver winning concept 1 day Co-Creation workshop Full Proposition, all elements of the mix developed ChallengeMethod Result

9 Getting Co-Creation Right Set out the right challenge Involve the right people Engage them in the right way

10 What are the Benefits Partnering with consumers Improves the quality of Ideas Efficient – Speed to market Reduced costs

11 Janene Warsap Head of Innovation


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