What do we mean by Co-Creation Co-Creation = Working collaboratively with our consumers to create new ideas and winning propositions
Kingsmill Fruit & Fibre I know that a good breakfast sets me and my family up for the day. New from Kingsmill, our Fruit & Fibre range is the tastier way to give you and your family more of a wholesome start. We’ve added delicious berries and pieces of real fruit to our tasty bakery products and because they’re made from a blend of wholemeal and white flour, they contribute towards your daily wholegrain. They’re a great source of fibre with a delicious fruity twist. Kingsmill Fruit & Fibre – A great start to the day.
Co-Creating Insights for Burgen Develop new health proposition Online community Set of Insight platforms ChallengeMethod Result
Co-Creating new ideas for Kingsmill Create category breaking concepts 2 day Co-Creation Workshop 12 Concepts written in their language ChallengeMethod Result
Co-Creating the Proposition to deliver a new Concept Create proposition to deliver winning concept 1 day Co-Creation workshop Full Proposition, all elements of the mix developed ChallengeMethod Result
Getting Co-Creation Right Set out the right challenge Involve the right people Engage them in the right way
What are the Benefits Partnering with consumers Improves the quality of Ideas Efficient – Speed to market Reduced costs
Janene Warsap Head of Innovation Janene.Warsap@alliedbakeriers.co.uk