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UK: e-lending pilot project Richard Mollet Friday 16 May 2014.

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Presentation on theme: "UK: e-lending pilot project Richard Mollet Friday 16 May 2014."— Presentation transcript:

1 UK: e-lending pilot project Richard Mollet Friday 16 May 2014

2 The Aim real time, real world, UK based research establish the impact of ebook lending in public libraries on authors and publishers sales and on the library service

3 Why Sieghart Review March 2013 “A number of pilots in 2013 using established literary events should be set up to test business models and user behaviours, and provide a transparent evidence base: all major publishers and aggregators should participate in these pilots”.

4 Sieghart…. Lending should be free of charge Members should be able to borrow digital books remotely For consumers and libraries

5 Sieghart…. Lending should be free of charge Members should be able to borrow digital books remotely One user one copy Digital copies deteriorate, ensuring repurchase after x loans / time period For consumers and libraries For authors and publishers

6 How £40,000 from British Library Trust Society of Chief Librarians The Publishers Association MTM-London 12 Months from February 2014

7 Where Newcastle Peterborough Derbyshire Windsor & Maidenhead

8 Other Details “One Copy One Loan” Loan Periods: 7 days or 21 days 8 major UK publishers Canongate, Faber, Harlequein, HarperCollins, Hachette, Macmillan, Simon & Schuster, Penguin Random House Front, mid and back list

9 Data Sources Library data Membership Footfall Loans

10 Data Sources Library data Aggregator data Membership Footfall Loans Registrations & logins Loans ‘Clicks to buy’

11 Data Sources Library data Aggregator data Membership Footfall Loans Publisher data Registrations & logins Loans ‘Clicks to buy’ Digital sales data Physical sales data

12 Consumer Research Loan / purchase volumes Books purchased / read in last 6 months and change in behaviour Current device ownership Use of library in last 6 months

13 Consumer Research Loan / purchase volumes Consumer journey Books purchased / read in last 6 months and change in behaviour Current device ownership Use of library in last 6 months How they discover titles How they decide whether to loan or purchase What they do when a title is unavailable

14 Consumer Research Loan / purchase volumes Consumer journey Books purchased / read in last 6 months and change in behaviour Current device ownership Use of library in last 6 months Consumer perceptions How they discover titles How they decide whether to loan or purchase What they do when a title is unavailable Impact of e-lending on perceptions of library service Whether / how they discovered e-lending Satisfaction with e-lending service

15 Considerations Year Long Pilot to Cover Peaks and Troughs Limited by Budget Fully Voluntary Fully Transparent

16 Outcomes Data Dependent Subject to Detailed Discussion and Review Full Engagement with All Constituencies Fully Transparent

17 UK: e-lending pilot project Richard Mollet Friday 16 May 2014


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