1. UK: e-lending pilot project
Richard Mollet
Friday 16 May 2014

2. real time, real world, UK based research
The Aim
real time, real world, UK based research
establish the impact of ebook lending in public libraries on authors and publishers sales and on the library service

3. Why
Sieghart Review
March 2013
“A number of pilots in 2013 using established literary events should be set up to test business models and user behaviours, and provide a transparent evidence base: all major publishers and aggregators should participate in these pilots”.

4. For consumers and libraries
Sieghart….
For consumers and libraries
Lending should be free of charge
Members should be able to borrow digital books remotely

5. Sieghart…. Lending should be free of charge
For consumers and libraries
Lending should be free of charge
Members should be able to borrow digital books remotely
One user one copy
Digital copies deteriorate, ensuring repurchase after x loans / time period
For authors and publishers

6. £40,000 from British Library Trust Society of Chief Librarians
How
£40,000 from British Library Trust
Society of Chief Librarians
The Publishers Association
MTM-London
12 Months from February 2014

7. Where
Newcastle
Derbyshire
Peterborough
Windsor & Maidenhead

8. Loan Periods: 7 days or 21 days
Other Details
“One Copy One Loan”
Loan Periods: 7 days or 21 days
8 major UK publishers
Canongate, Faber, Harlequein, HarperCollins, Hachette, Macmillan, Simon & Schuster, Penguin Random House
Front, mid and back list

9. Data Sources
Library data
Membership
Footfall
Loans

10. Data Sources Membership Footfall Loans Registrations & logins Loans
Library data
Membership
Footfall
Loans
Aggregator data
Registrations & logins
Loans
‘Clicks to buy’

11. Data Sources Membership Footfall Loans Registrations & logins Loans
Library data
Membership
Footfall
Loans
Aggregator data
Registrations & logins
Loans
‘Clicks to buy’
Publisher data
Digital sales data
Physical sales data

12. Loan / purchase volumes
Consumer Research
Books purchased / read in last 6 months and change in behaviour
Current device ownership
Use of library in last 6 months
Loan / purchase volumes

13. Loan / purchase volumes
Consumer Research
Books purchased / read in last 6 months and change in behaviour
Current device ownership
Use of library in last 6 months
Loan / purchase volumes
How they discover titles
How they decide whether to loan or purchase
What they do when a title is unavailable
Consumer journey

14. Loan / purchase volumes
Consumer Research
Books purchased / read in last 6 months and change in behaviour
Current device ownership
Use of library in last 6 months
Loan / purchase volumes
How they discover titles
How they decide whether to loan or purchase
What they do when a title is unavailable
Consumer journey
Impact of e-lending on perceptions of library service
Whether / how they discovered e-lending
Satisfaction with e-lending service
Consumer perceptions

15. Year Long Pilot to Cover Peaks and Troughs
Considerations
Year Long Pilot to Cover Peaks and Troughs
Limited by Budget
Fully Voluntary
Fully Transparent

16. Subject to Detailed Discussion and Review
Outcomes
Data Dependent
Subject to Detailed Discussion and Review
Full Engagement with All Constituencies
Fully Transparent

17. UK: e-lending pilot project
Richard Mollet
Friday 16 May 2014