2 Learning Objectives…To identify the main ways of grouping activities within an organisation ieFunctionProduct/ServiceCustomerGeographical AreaTechnology
3 An Organisation“An organisation is the rational co-ordination of a number of people for the achievement of some common explicit purpose or goal through the division of labour and a hierarchy of authority.”Edgar Schein
4 Organisation by Function The organisation of staff is essential to the efficientrunning of a business. Many businesses organise theiremployees into the 4 Functional Areas – ie a school4 main departments found in most organisations2 departments found mainly in large organisationsRegarded as “typical” and associated with a centralised organisational structure
5 Organisation by Function AdvantagesEfficient use of resourcesStaff specialisationCareer progressionCentralised decisionsGood communications within the departmentTeam working improvesDisadvantagesDepartmental rivalryStaff loyalty to department and not to companyPoor communication between departmentsSlow response to external factorsSlow decision-makingOver specialised workforceDifficult to pinpoint problems
6 Organisation by Product/Service Used by multi-product firms ie Proctor & Gamble, Virgin.Each division has its own functional staff and concentrate on the individual products it offers.Local authorities in the public sector will also be organised on a ‘Service’ Grouping – with employees being grouped according to different services it offers such as Education, Leisure, Social Services etc.Each group will often have their own Functional Structure – eg P&G might have a Group for Household Products and one Beauty Products. There will be a separate Sales & Marketing and Operations Departments for each product/service. However, HR and Finance may still be centrally allocated to the whole organisation.
7 Organisation by Product/Service AdvantagesEach division can focus on its own market segmentEach division’s performance can be measuredHealthy competition between divisionsAllows flexibility - can close down or sell off loss-making divisionsCo-operation between divisions can reduce costs - eg shared transport for the whole groupDisadvantagesDuplication of functions may be wastefulCompetition may de-motivate a poorly performing divisionLoss of control by central management over divisional managers
8 Organisation by Customer Customer groups are divisions dealing with different types of customers (e.g. grouped by retail, trade, overseas and mail order customers).Examples of this may be Banks, Insurance Companies etc. This is because there is a high degree of customer contract involved in the business and allows an organisation to cater the needs of individual clients.AdvantagesCan cater for specific customer needsCustomer loyalty builds up because of personal service.The market can be segmentedDisadvantagesCan be inefficient if a division is too small (insufficient customers)Loss of control by senior management over divisional managers
9 Organisation by Geographical Area Multinational businesses operating globally may choose to organise their employees according to the geographical location. eg Sony, McDonalds, Ford etc.This enables them to meets the needs of customers in different countries who may have language or cultural differences.DisadvantagesDuplication of resourcesLoss of control by senior management over area managersAdvantagesCan serve the needs of local people more easily“Local” branch can be held accountable for success or failure of that areaCustomer loyalty can be built up through local personal serviceHealthy competition between regionsThe local branch is more responsive to changes in customer needs
10 Organisation by Technology Used in the manufacturing sector where different technological processes are involved in a diverse range of productsThere are only a few businesses who fit this category, Mitsubishi is one, they manufacture cars and electrical products.Scope for specialisation of the workforce and simplified training within the same manufacturing process
11 Organisation by Technology AdvantagesIncreasedspecialisation inproduction processMaximum use of capitalequipmentCan cater for verydiverse marketsProblems are easilypinpointedDisadvantagesCapital equipment isexpensiveStaff may requirespecialist trainingOnly appropriate whereproducts are differentand in large organisations
12 Line/Staff GroupingThis is a grouping in which the organisation is divided up into line departments involved in generating revenueEg sales, and staff providing specialist support for the whole organisation (eg finance and human resources)
13 Note!A business may have more than one grouping to organise it’s activities. A multinational company may use place/territory groupings e.g. US division, European division etc then each division may be split into functional groupings with each territory having their own marketing, finance, operations and HR departments eg:It is unlikely that a large organisation has only one type of grouping.
14 OPERATIONS INCLUDING MARKETING ARNOLD CLARK ORGANISATION CHARTCHAIRMANMANAGING DIRECTORFINANCEADMINOPERATIONS INCLUDING MARKETINGCARRENTALCORPORATEandPRIVATE SALESMAJOR ACCOUNTSEg LOCALAUTHORITY SALESChart adapted fromArnold Clark has functional departments for Finance, Administration and Operations.It has different departments for different types of products it offers eg Car Rental and Sales.It also has two departments that are divided according to customer grouping. One department targets corporate and private customers and another for major accounts suck as local authorities.
15 Past Paper QuestionsQ1. Organisations group their activities in a number of different ways.(a) Distinguish between the following 3 types of organisational groupings:• Product/Service Grouping• Customer Grouping• Technological Grouping. (8) NOTE – The command word used in this question was “distinguish”. This requires candidates to “identify the differences between two or more factors”.
16 Solution (2 statements= 2 marks) [Product/service grouping is where the products or services of an organisation are grouped together in divisions or departments within a different product range] whereas [customer grouping is where the organisation is grouped around different customer types.](2 statements= 2 marks)[Product/service grouping allows for each separate division to be more responsive to customers requirements and trends in its area] on the other hand [customer grouping allows each division to offer a unique service to each segment or customer type.][Technological grouping can reduce wastage and costs due to the maximum use of capital resources] however [with customer grouping there can be high staff costs as a result of the continuous requirement of excellent customer service and duplication of functional departments] .[Technological grouping is only an option for very large organisations who have different products with similar production processes] whereas [product/service grouping allows for the grouping of different products with different processes.]