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ISO-404-PD-EV-0715-V6.0 High Impact Presentations Dale Carnegie Training ®

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Presentation on theme: "ISO-404-PD-EV-0715-V6.0 High Impact Presentations Dale Carnegie Training ®"— Presentation transcript:

1 ISO-404-PD-EV-0715-V6.0 High Impact Presentations Dale Carnegie Training ®

2 13% Other Consider the Challenge 44% Boring 40% Sleepy WSJ: Motivational Systems survey of 200 large company V.P.s 3% Stimulating

3 Dr. Albert Mehrabian, UCLA Professor 10 year study of non-verbal communication Impact of Message When Incongruent Visual 55% Vocal Verbal 38% 7%

4 The Message? “What is the message?” ?

5 The Message You “You are the message.” —Roger Ailes

6 Presentation Impact Structure Content Delivery Impact

7 Program Objectives Plan and organize professional presentations Create and maintain positive impressions Be more natural and relaxed when making presentations Communicate ideas with clarity and force Sell ideas and inspire others

8 Day One Creating a positive first impression Increasing credibility Presenting complex information Day

9 Day Two Communicating with greater impact Motivating others to action Responding to pressure situations Inspiring people to embrace change

10 Image Factors Impacting Influence Professional Competence Our Attitude & Self Control How We Communicate Our Appearance How We Relate to People

11 Just in time Active Helpful Stretches you Challenges you Holds accountable Models outcomes Coaching

12 First Impressions

13 Presentation Objectives Establish a positive first impression Establish a personal benchmark as a presenter Identify personal objectives for the training Develop rapport with the audience Create a vision for yourself as a communicator with great impact

14 Name Organization/Position Types of presentations you give most often? Why important— To your organization? To you? Presentation Structure Attributes- Your qualities

15 Own your material Feel positive about your subject Project the value of your message to your audience Fundamentals

16 Make brief notes Don’t write out Never memorize Use evidence Know more than you can use Rehearse Guidelines

17 Use visual aids Control butterflies Deep breaths Pep talks, Success Cards Physical activity Don’t imitate others––be yourself Guidelines

18 Rapport Consider yourself honored to be asked to speak Give sincere appreciation Mention the names of some of your listeners Play yourself down-not up Say “we”––not “you”

19 Rapport Don’t talk with a scowling face or upbraiding voice Talk in terms of your listeners’ interests Have a good time Don’t apologize

20 Rapport Appeal to the nobler emotions of your audience Welcome criticism Be “a good person skilled in speaking”

21 Who is my audience? What is the purpose of my presentation? How will I open? Major points I’ll make? Supporting ideas and evidence that I’ll use? How will I close? Preparation

22 To Convince or Impress To Inform To Persuade or Inspire to Action To Entertain The Four Purposes of Communication

23 Increasing Credibility

24 Presentation Objectives Communicate with enhanced credibility Present a positive image of our organization Project enthusiasm Communicate competency with confidence Reinforce an informative message with supportive evidence

25 Opening 1 st fact/benefit/evidence 2 nd fact/benefit/evidence 3 rd fact/benefit/evidence Closing Presentation Structure

26 Get favorable attention Lead naturally into the presentation Build goodwill Create points of agreement Openings: Key Points

27 Use an exhibit Dramatize your ideas Get participation Cite points of agreement or common ground Openings: Techniques

28 Analogy Startling statement Good news Option 1: The Captivating Statement

29 To gain information To gain participation Create agreement on a need or interest Option 2: Questions

30 Personal experience Third party Historical Option 3: The Incident

31 Listeners Organization Individual Option 4: The Compliment

32 Evidence Doubt Evidence Doubt Demonstrations Examples Facts Exhibits Analogies Testimonials Statistics Evidence Doubt Defeats

33 Leave a positive lasting impression Persuade with logic Inspire with emotion Closings: Key Points

34 Tie back to the opening Speak on a personal level Dramatize your ideas Use an impactful visual Be brief Build to a crescendo so your last words impact Closings: Techniques

35 Repeat major benefit Use a quotation Option 1: To Convince or Impress

36 Repeat your key points Repeat the steps of a process or plan Option 2: To Inform

37 Action and benefit Final recommendation Option 3: To Persuade

38 Throw down a challenge Appeal to the nobler motives Option 4: To Inspire

39 Presenting Complex Information Clearly

40 Presentation Objectives Develop flexibility in making complex material simple and understandable Communicate information in an interesting manner Relate to the audience at their level Follow a logical progression of ideas Develop emotional contact

41 Opening (Analogy) Explanation Message Closing Presenting Complex Information Clearly

42 Analogy As ______________________ are critical to so are ___________________________ to ________________________. take-offs and landings a NASA spaceflight openings and closings a competent presenter

43 Using Visuals

44 Dramatize ideas Guide the presentation direction Make the message easy to understand Benefits of Visuals

45 83% more through Eyes Learning

46 Reading 10% Retention

47 Hearing 20% Retention

48 Seeing and Listening 55% Source: United States Armed Forces Study Retention

49 Number of visuals required Degree of permanency Size of audience Message content Time to prepare Cost Visual Choice Factors

50 Opening Analogy Explanation Message Closing Questions & Answers Final Closing Presenting Complex Information

51 Question & Answer Period Benefits A Q & Clarifies message Reinforces key points Exposes resistance Provides opportunity to add evidence Encourages audience interaction

52 Question & Answer Period Risks A Q & Some questions are difficult to answer One audience member may dominate discussion Time constraints may be hard to enforce Some audiences are non-responsive Some audiences are hostile

53 Q&A Guidelines A Q & “We have (time) for questions and answers.” “Who has the first question?” If no questions––state and answer your own “Who has the next question?” Listen

54 Q&A Guidelines Repeat or paraphrase Respond “Who has the final question?” Reiterate closing point A Q &

55 Review of Day One Creating a Positive First Impression Increasing Credibility Presenting Complex Information Day

56 Review of Day One Creating a Positive First Impression First impressions come quickly Nervous action detracts Be yourself Be congruent Day

57 Increasing Credibility You are the message Openings/Closings/Evidence Facts/Benefits Be congruent––“This is good news!” Review of Day One Day

58 Review of Day One Presenting Complex Information Eliminate jargon Use analogies Use visuals Proper use of visual equipment Handling Q&A Day

59 Preview of Day Two Communicating with Greater Impact Motivating Others to Action Responding to Pressure Situations Inspiring Others to Embrace Change Day

60 Preview of Day Two Communicating with Greater Impact Read manuscript––mark for: - Emphasis - Pauses - Pacing - Modulation - Phrasing Day

61 Preview of Day Two Motivating Others to Action Consider a topic where you would like to influence an individual or a group to do something––to take action! Day

62 Preview of Day Two Responding to Pressure Situations Consider other participants in class–– what are some DIFFICULT questions they might encounter? Day

63 Preview of Day Two Inspiring Others to Embrace Change Consider a topic where you must get a group to change a course of action–– and you will present reasonable alternatives for them to review & come to a decision! Day

64 ISO-404-PD-EV-0715-V6.0 Dale Carnegie Training ® High Impact Presentations

65 High Impact Presentations Day 2 Welcome Back!

66 Day One Creating a Positive First Impression Increasing Credibility Presenting Complex Information Day

67 Day Two Communicating with Greater Impact Motivating Others to Action Responding to Pressure Situations Inspiring People to Embrace Change Day

68 Communicating with Greater Impact

69 Presentation Objectives Develop increased flexibility through the use of expressions, gestures, and voice modulation Demonstrate ownership of unfamiliar material Present written material in a captivating manner Overcome barriers that restrict flexibility

70 Marking Written Materials To make material more varied and lively, a presenter may use word emphasis, pauses and pacing. For maximum impact, a presenter may also use voice modulation, phrasing and gestures.

71 Marking Written Materials (To make material more varied and lively), a presenter may use word emphasis, pauses, // and pacing.~ (For maximum impact ~), // (a presenter may also use voice modulation^, (phrasing, and…) gestures*.

72 Motivating Others to Action

73 Presentation Objectives Present in a results-oriented way Persuade an audience to take action Offer reliable, verifiable evidence in the form of a personal incident Be motivational, clear, and concise Communicate in a convincing manner

74 Open Evidence Close Action Benefit Presentation Structure

75 The Magic Formula Open ExampleActionBenefit 90%5% Time Close

76 Planning The Magic Formula Action Example Benefit

77 Delivery The Magic Formula Example Benefit Action

78 Responding to Pressure Situations

79 Presentation Objectives Maintain professional composure under pressure Communicate clear, concise, positive messages Sell strategic ideas, self, and organization Communicate competence and confidence Communicate leadership ability to handle stressful situations

80 Process for Handling Pressure Situations Listen Cushion Respond Bridge Paraphrase

81 Pressure Situation Tips Project professional posture Prepare positive messages Make your hands comfortable Keep your eyes on the questioner Use short, uncomplicated answers Respond thoughtfully and promptly

82 Inspiring People to Embrace Change

83 Presentation Objectives Logically and emotionally appeal to the audience Use structure to gain the confidence of the audience Be convincing when asking listeners to take action Provide evidence to support recommendations Demonstrate objectivity when presenting different solutions

84 Open Statement of need Example of need Possible solutions Best solution with evidence Closing Questions and answers Final closing Presentation Structure

85 Three Possible Solutions

86 Best Solution

87 ISO-404-PD-EV-0715-V6.0 Dale Carnegie Training ® High Impact Presentations

88 ISO-404-PD-EV-0715-V6.0 High Impact Presentations Resource Section

89 Introducing a Speaker Title (or topic) T Importance (to audience) I Qualifications (of speaker) Q Speaker’s name (announced) S

90 Thank you (informal) T Interest (specific) I Formal (thank you) F Thanking a Speaker

91 Guidelines for Using Visuals

92 Less is Best Instead use: bullet points single words visuals Avoid Sentences

93 Less is Best View and understand within ten seconds Ten Second Rule

94 Less is Best Six by Six Rule Six words or less per line

95 Less is Best 1. Six 2. Lines 3. Or 4. Less 5. Per 6. Visual

96 Eye-Friendly Fonts 44 Title 32 Text Large font

97 Eye-Friendly Fonts Arial Times San Serif fonts for easy reading Serif fonts can be distracting

98 Eye-Friendly Fonts Use Upper and Lower Case DON’T SHOUT

99 Eye-Friendly Fonts To increase visibility: Avoid underline, bold and italics. Use drop shadow.

100 Transitions and Animations Reveal one concept at a time Stay consistent and simple Indent only once per visual Wipe in the direction people read

101 Visual Appeal A picture is worth 1,000 words

102 Visual Appeal Bar graphs for comparing items

103 Visual Appeal Line charts for changes over time

104 Visual Appeal Pie charts for parts of a whole

105 Lighting Factors Dim room lighting

106 Lighting Factors Disable bulbs directly over the screen

107 Lighting Factors Bright room: Use light background and dark text

108 Lighting Factors Dark room: Use dark background with light text

109 Choose Colors with Care Greatest visibility: Black Blue Green

110 Choose Colors with Care Good contrast: Black and Blue Green and Black

111 Choose Colors with Care Red can be hard to read Choose Colors with Care

112 Avoid using too many Colors Choose Colors with Care

113 General Tips Check visuals in presentation mode

114 General Tips Document formatting sometimes changes on different computers

115 General Tips Avoid creating competition with irrelevant or distracting visuals

116 General Tips Have electronic backup of your presentation and equipment

117 Stay Connected Maintain eye contact

118 Stay Connected The computer monitor is your screen

119 Stay Connected Paraphrase rather than read aloud

120 Stay Connected Don’t get trapped behind a lectern

121 Room Factors Check out your meeting room the day before

122 Room Factors Place the screen in the corner of the room

123 Room Factors Check audience for lines of sight

124 Room Factors Use a microphone for 30+ people

125 Minimize Distractions Turn the projector off or to black

126 Minimize Distractions Don’t be a shadow puppet

127 Minimize Distractions Eliminate items in your hands or pockets

128 Minimize Distractions Don’t let visuals become your message

129 Equipment Check the power supply

130 Equipment Be ready to present even if the power fails

131 Equipment Test your equipment immediately before presenting

132 Equipment Use a remote to advance the visuals. Minimize the laser pointer

133 Keep Listener Focus Keep the power position, front center of the room

134 Keep Listener Focus Direct your listeners where to look - you or the screen

135 Keep Listener Focus Set up what people are about to see

136 Keep Listener Focus Read the audience

137 Be Conversational Maintain congruent and expressive voice, face, and body language

138 Be Conversational Gesture and walk with purpose

139 Be Conversational A person’s name is their badge of honor HELLO my name is

140 Be Conversational Customize the delivery to your listeners

141 ISO-404-PD-EV-0715-V6.0 Dale Carnegie Training ® High Impact Presentations


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