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E-MOBILITY – CHALLENGES FROM A PREMIUM MANUFACTURERS PERSPECTIVE. CIRED 2011 Frankfurt, June 6th, 2011.

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Presentation on theme: "E-MOBILITY – CHALLENGES FROM A PREMIUM MANUFACTURERS PERSPECTIVE. CIRED 2011 Frankfurt, June 6th, 2011."— Presentation transcript:

1 E-MOBILITY – CHALLENGES FROM A PREMIUM MANUFACTURERS PERSPECTIVE. CIRED 2011 Frankfurt, June 6th, 2011

2 BMW GROUP‘S VISION. BMW Group is the leading provider of premium vehicles and mobility services.

3 E MOBILITY WILL ACHIEVE A RELEVANT MARKET SHARE. Internal combustion engines will increase till 2020-30. The share of electric drive trains will raise continiously. In 2020 the market share of EV (BEV, PHEV) is projected between 5-15 %.

4 BMW GROUP‘S PRODUCT STRATEGY.

5 MINI E AND BMW ActiveE SERVE AS KEY LEARNING PROJECTS OF OUR MEGACITY VEHICLE. Megacity Vehicle MINI E BMW ActiveE Use of renewable energy. Strengths and weaknesses. Transfer scenarios. User behaviour.Market potential. Demands of e-infrastructure. Acceptance. 2010 2011 2013

6 VehiclePurpose Design LifeDrive lightweight concept 4-seater Usable trunk space Drivetrain Rear motor Rear wheel drive Battery Lithium-Ion Battery Active cooling THE BMW i3.

7 VehiclePurpose Design sportscar LifeDrive lightweight concept 2+2 seats Drivetrainsmall combustion engine plug-in hybrid plus electric motor Battery Lithium-Ion Battery Active Cooling THE BMW i8.

8 LIFEDRIVE ARCHITECTURE. LifeDrive architecture allows ideal integration of the electric drivetrain and breaks the weight spiral for electric vehicles.

9 PLANT NETWORK. The BMW Group and the joint venture set up with the SGL Group are investing a total of €530 million in the project. A total of over 1,000 jobs will be created as a result of the investment. Leipzig Dingolfing Drive production Landshut JV Wackersdorf CFRP fabrication MCV assembly CFRP alignment + recycling CFRP fabrication Moses Lake, Washington State Carbon fiber JV

10 E-MOBILITY GOES BEYOND AND REQUIRES A HOLISTIC SYSTEM. BEV Power Infrastructure Batteriy (e.g. 2nd Life) Managed Charging, V2G Energy and Grid Management Charge at Home & Work (Wallbox) Semi- / public charging infrastructure Charging Services Recycling (materials, components) Sales and Leasing BEV Energy Package …further

11 A SUSTAINABLE MOBILITY NEEDS AN APPROACH TAKING INTO ACCOUNT DIFFERENT RESPONSIBILITIES. v  The carbon footprint of an electric vehicle is determined by the power generation and the national energy policy.  The automobile manufacturer focuses on the vehicle‘s efficiency and its capability to interact with the grid.  A contribution to climate protection can only be achieved by an comprehensive approach.  The later has to meet customer‘s acceptance.

12 MANAGED CHARGING IS A CHANCE FOR SUSTAINABLE MOBILITY AND ENERGY SUPPLY. v  Managed charging enables off- peak charging.  Managed charging defines the requirements of charging with renewable energy.  The MINI E field trial shows that customers evaluate managed charging as positive (71%) and are willing to use it.

13 E-MOBILITY INFRASTRUCTURE. v  The e-mobility infrastructure will develop in parallel to the volume increase of electric vehicles.  All customer use patterns have to be addressed to suceed in e-mobility.  Therefore, different charging technologies (AC / DC) should be deployed.

14 AC / DC CHARGING INFRASTRUCTURE. v  The deployment of charging infrastructure should be based on customer‘s preference and use patterns.  DC charging is seen as an appropriate public charging infrastructure.

15 REQUIREMENTS ON E-MOBILITY INFRASTRUCTURE. v Standards Grid- and Load Management Charging technologie: AC /DC Easy and fair access  E-Mobility fosters new mobility services.  These new business models have to consider customer‘s need and preferences.

16 CONCLUSION. With respect to sustainable mobility BMW Group will go ahead on both – further improvements on conventional technologies and continuous development on alternative drive train technologies. Beyond, increasing urbanisation will change individual mobility. Therefore BMW Group ‘s vision is to be a leading provider of premium car and premium mobility services. E-mobility needs a comprehensive approach between manufacturers, utilities, infrastructure and politics.

17 THANK YOU FOR YOUR ATTENTION. www.bmw-i.com

18 BMW GROUP BUILDS MOBILITY OF THE FUTURE IN LEIPZIG. Expansion of the Leipzig plant to make it the first location in Germany equipped to handle the large-scale production of zero- emission electric cars. Around €400 million will be invested at the plant in new buildings and machinery and some 800 jobs will be created in the process up to 2013.


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