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November 2005 NSYSU Junior-Enterprise Promoting Global Entrepreneurship NSYSU Junior-Enterprise Consulting Marketing Finance.

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Presentation on theme: "November 2005 NSYSU Junior-Enterprise Promoting Global Entrepreneurship NSYSU Junior-Enterprise Consulting Marketing Finance."— Presentation transcript:

1 November 2005 NSYSU Junior-Enterprise Promoting Global Entrepreneurship NSYSU Junior-Enterprise Consulting Marketing Finance

2 NSYSU Junior-Enterprise Promoting Global Entrepreneurship November 2005 What is a Junior-Enterprise ?  A Junior-Enterprise is a non profit organisation of students  A Junior-Enterprise is always linked to a University  A Junior Enterprise is refrained from political and religious issues, and any form of discrimination

3 NSYSU Junior-Enterprise Promoting Global Entrepreneurship November 2005 General activities of the JE  Junior-Entrepreneurs following undergraduate programs are able to bridge the gap between academic theory and practical experience  Junior-Entrepreneurs carry out market research studies for major companies  Junior-Entrepreneurs collaborate with professionalism and efficiency

4 NSYSU Junior-Enterprise Promoting Global Entrepreneurship November 2005 Our mission  To work for companies in their projects  Providing them with strategic tools in marketing and communication

5 NSYSU Junior-Enterprise Promoting Global Entrepreneurship November 2005 Fields of competence in communication Brand awareness study: Determining the brand awareness in customers’ and competitors’ mind Pre-test and post-tests in advertising: Determining the best advertising campaign considering the target

6 NSYSU Junior-Enterprise Promoting Global Entrepreneurship November 2005 Fields of competence in finance Business plans: Making an internal and external diagnosis of the company’s environment (strength/weaknesses, mix marketing, budget, opportunities/threats of the market, trends, competitors…)

7 NSYSU Junior-Enterprise Promoting Global Entrepreneurship November 2005 Fields of competence in marketing Client satisfaction study Feasibility study: Determining the target, the price, distribution segments, brand marketing Launching study: Determining the best distribution segments for a new product and the most effective sales points

8 NSYSU Junior-Enterprise Promoting Global Entrepreneurship November 2005 Fields of competence in marketing Competitive study: Documentation research about competitive prices and products Settlement study: Finding the right spot Merchandising study: Placing the product in stores and determining its competitors

9 NSYSU Junior-Enterprise Promoting Global Entrepreneurship November 2005 Internal organization chart 4 members of the executive board: President Vice President Secretary General Treasurer Quality Department Commercial Development Internal & External Communication Finance Department International Relations Identity Creation

10 NSYSU Junior-Enterprise Promoting Global Entrepreneurship November 2005 Our approach to satisfy our clients 1  Initial contact : A first appointment is organized with the customer to define its needs in term of study. 2  Allocation of the study : A student is named as a mission manager and he is supervised by an executive board member and a Quality Department member who will make sure that the study respects the quality chart.

11 NSYSU Junior-Enterprise Promoting Global Entrepreneurship November 2005 Our approach to satisfy our clients 3  Business proposal : Elaboration of a business project, which is a draft where we explain how we will conduct the study (the payable expenses, the applied methodology, and the invoicing). When the customer agrees we sign the contract. 4  Carrying out the study : The responsible of the study and his team will carry out the study by every possible means.

12 NSYSU Junior-Enterprise Promoting Global Entrepreneurship November 2005 Our approach to satisfy our clients 5  Result processing : We process the information and we analyze the result with a software such as Sphinx Lexica. The processing enable us to elaborate the final report, which will be conveyed to the customer, including a summary and our recommendations. 6  Presentation of the study : The administrator and the responsible of the project present the final report to the firm.

13 NSYSU Junior-Enterprise Promoting Global Entrepreneurship November 2005 Our partners  ISC Promo Études: A Junior-Enterprise that exists since 1970 and that is linked to Institut Supérieur de Commerce Paris, an international partner of NSYSU.

14 NSYSU Junior-Enterprise Promoting Global Entrepreneurship November 2005 ISC Promo Études  Ambitious projects Project SIEGE: Economic Intelligence Project QUALITY: All our studies must be certified Project COMMERCIAL DEVELOPMENT Project MAJE: A movement for all the alumni of our Junior Enterprise Project ENTREPRENEURIAL CONTEST: A regional contest in which future or recent entrepreneurs compete Project ATMOSPHERE: Keeping a friendly atmosphere is necessary to preserve efficiency Project PUBLIC RELATIONS Project INTERNATIONAL: Market research on foreign markets, keeping in touch with other Junior Enterprises around the world Project FINANCE: Achieving Business plans Project TELETHON: A national event in the favor of disabled people Project NEW IDENTITY: A new logo is under construction

15 NSYSU Junior-Enterprise Promoting Global Entrepreneurship November 2005 ISC Promo Études  Their achievements and honors They have obtained the ISO 9001 standard in 2003, which certifies of the quality of our market researches step by step The marketing label which was awarded by Syntec and Marketing Mix for the best research executed with the software Sphinx The communication label awarded by HCA and Stratégie for the best communication policy Final four for the best Junior Enterprise in France: award given by KPMG for the most effective management Member of the Senior Committee of 12 best Junior Enterprises in France 35 years of existence € of turnover per year 80 market research studies every year

16 NSYSU Junior-Enterprise Promoting Global Entrepreneurship November 2005 ISC Promo Études  Junior- Enterprise: an international label of quality Rapid development and dynamism of all Junior enterprises resulted in the creation of a national confederation named CNJE (Confédération Nationale des Junior Entreprises) in Its mission is to coordinate and animate the national network and to keep contact with the foreign Junior Enterprises. This French movement is composed of 130 members. On the European level, Junior Enterprises are managed by JADE (Junior Association for Development in Europe) throughout more than 20 countries.  Our sponsors

17 NSYSU Junior-Enterprise Promoting Global Entrepreneurship November 2005 ISC Promo Études  ISC Promo Etudes assets With our 260,000 € of turnover per year, ISC PROMO ETUDES works with young entrepreneurs, small and medium-sized companies, local authorities, and multinational firms, such as:

18 NSYSU Junior-Enterprise Promoting Global Entrepreneurship November 2005 The NSYSU Junior-Enterprise is An opportunity & A challenge

19 NSYSU Junior-Enterprise Promoting Global Entrepreneurship November 2005 An opportunity  For the students to get skills in : marketing, management, and communication, and to experience professional practices.  For NSYSU to be proud of its students and to benefit from a good, entrepreneurial and quality image.

20 NSYSU Junior-Enterprise Promoting Global Entrepreneurship November 2005 A challenge Because the creation of a Junior-Enterprise at NSYSU is a new concept Because NSYSU students are eager to show their entrepreneurship and competence

21 NSYSU Junior-Enterprise Promoting Global Entrepreneurship November 2005 Examples of articles

22 NSYSU Junior-Enterprise Promoting Global Entrepreneurship November 2005 Examples of articles

23 NSYSU Junior-Enterprise Promoting Global Entrepreneurship November 2005 FAQ  How to be confident with students? The members of the JE are selected according to their competences and motivation. Students will benefit from the help of the teachers in the campus. And we will also benefit from the help of our partners ISC Promo Etudes and ShARE.  You have no obligation of means and results. The satisfaction of our customers is our priority. Moreover, we have a field of quality, which makes sure of the pertinence of the final reports. We will make sure to follow up our customers and we will ask our partners to give us an appreciation in order to always improve our services.  Do we have to pay for your services? We realize professional studies comparable to services realized by some firms and our prices are more competitive.

24 NSYSU Junior-Enterprise Promoting Global Entrepreneurship November 2005 Contacts  ISC Promo Etudes (JE of ISC) Kosta STANIMIROVIC International Project Manager


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