Presentation on theme: "Presidents Assembly Monthly Webinar. During the Webinar – Just Ask! Please use this question area to communicate with us throughout the webinar. Have."— Presentation transcript:
2011-2012 Presidents Assembly Steering Committee Sandy Spadaro NAWBO South Jersey PASC Northeast & Mid- Atlantic Region Deb Shea NAWBO Silicon Valley PASC Western Region Carolynne Mather NAWBO Lakeland Metro PASC Southern Region Angelika Coghlan NAWBO Chicago PASC Midwest Region
NAWBO REGIONAL BREAKDOWNS Northeast & Atlantic Region Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, New York, Pennsylvania, New Jersey, Delaware, Maryland, District of Columbia, Virginia, W. Virginia Midwest Region Wisconsin, Michigan, Illinois, Indiana, Ohio, N. Dakota, S. Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri Southern Region North Carolina, South Carolina, Georgia, Florida, Kentucky, Tennessee, Mississippi, Alabama, Oklahoma, Texas, Arkansas, Louisiana Western Region Idaho, Montana, Wyoming, Nevada, Utah, Colorado, Arizona, New Mexico, Alaska, Washington, Oregon, California, Hawaii
Steering Committee Roles & Responsibilities Presidents Assembly Steering Committee is responsible for: Serving as “voice of the chapters” on the National Board and facilitating communications between National and the chapters Facilitating chapter collaboration/information sharing via webinars & meetings at national conferences Creating a community of chapter leaders Helping chapter leaders with strategic planning, problem resolution, etc.
Webinar Schedule Mark Your Calendar NOW! Webinars will be held on the third Thursday of every month at noon Eastern time. Upcoming Webinars: September 15 – Best Practices for Membership Growth October 20 – Art of the Ask: How to Approach Corporate Partners November 17 – How to Run an Effective Board Meeting December 15 – Out of the Box Revenue Generating Ideas Suggest a webinar topic by emailing email@example.com
PA Facebook Page Use to share news and information; exchange best practices; ask for help; etc. All chapter leaders are welcome to join. Please do not use to market your business.
CHAPTER ADMINISTRATION ISSUES D&O Insurance Renewal Forms have been sent out – premium is due by August 31. Please contact Chapter Services at firstname.lastname@example.org if you have not received it. email@example.com Membership applications – when applications are mailed, do not attach post-it notes to the check. If you need to send a note, please do it on a separate piece of paper. Post-its are often lost.
OBJECTIVES To increase and expand chapter support by providing tools to support our local chapters with improvements and updates on ongoing basis The all-new Online Chapter Resource Center provides chapters: Visual Resources and Instructional Presentations Bylaws and Policies Forms and Templates Chapter Best Practices Library Chapter Operations Manual National Strategic Plan Overview and Strategic Plan Templates All Chapter Board Members and Chapter Admin Staff have access to Online CRC. Please update your Chapter Board Roster. CHAPTER RESOURCE CENTER
Attendance of more than 500 women-owned businesses of all sizes from various industries from across the United States. Procurement opportunities from 9 different companies Chapter Best Practices Roundtable on Member Diversity & Leadership Development Chapter contest: Three chapters with most attendees will win one free registration & Southwest Airlines voucher Incentive: For every 10 members registered, chapter will receive one additional free registration Discounted rate at Manchester Grand Hyatt of $189 extended until Aug 18!! BOOK TODAY.
New Speaker Women’s Business Conference Lisa Price, Founder & CEO of Carol’s Daughter The beauty company that started from her Brooklyn kitchen has become a multimillion dollar success after endorsements from Oprah and investments from celebrities like Jada Pinkett, Will Smith, Jay-Z and Mary J. Blige.
Polling Question #1 Are you planning on attending the National Conference in San Diego?
Inner City Capital Connections Inner City Capital Connections is a free program designed to stimulate the flow of capital to inner city businesses. ICCC educates investment-ready inner city companies about equity and other sources of capital and matches them with investors to grow their businesses and create jobs. PROGRAM REQUIREMENTS Companies headquartered in or having 51% or more of their physical operation in an economically distressed urban area of the U.S. or having 40% of employees located in an economically distressed urban area of the U.S. For-profit corporations, partnerships or proprietorships with revenues of more than $2 million PROGRAM BENEFITS Discover a full range of financial options ranging from private equity and venture capital to debt and mezzanine financing Learn how to optimize business plans and growth strategies to attract potential investors Build networks and strengthen relationships with investors Obtain company-specific feedback from seasoned investors This year's nominations are due by August 31st. Contact Joyce at firstname.lastname@example.org for email@example.com
NAWBO® and Ameriprise Financial partner to host “Real Women. Real Conversations” Join us for an afternoon of real conversations on how women are creating priorities and making the most of their day-to-day relationships. Keynote speaker is Suzy Welch, business owner, journalist and author of the New York Times bestseller 10-10-10: A Life-Transforming Idea. Suzy will share her strategies to help you make decisions and balance the priorities in your life. Then join our informal discussion and tell us how you’re doing it all. FREE to attend Dates and Locations Silicon Valley, CA Thursday, October 20, 2011, 12:30 p.m. to 5:00 p.m. Ft. Lauderdale, FL Thursday, October 27, 2011, 12:30 p.m. to 5:00 p.m. Indianapolis, IN Thursday, November 3, 2011, 12:30 p.m. to 5:00 p.m. http://www.nawbo.org/section_296.cfm
Using PR to Grow Your Chapter Sandy Spadaro SS Marketing Solutions NAWBO South Jersey PASC Northeast & Mid-Atlantic Region Liaison
An Effective Public Relations Strategy… …Involves spending time defining your approach, adhering to a timeline and finding ways to generate public awareness. …Increases chapter’s worth and credibility by communicating value to press, potential sponsors and the general public.
Poll Question #2 How often does your chapter send press releases? 1.Regularly 2.Monthly 3.Just whenever there’s news 4.Not at all
Poll Question #3 What does your chapter send press releases for? 1.Calendar Events & Programs 2.Chapter Achievements 3.Member Achievements 4.Sponsor/Partner Achievements
Let’s Cover the Following Areas Finding your Press Contacts Developing a Media Kit Getting your Press Release Read Cross-Marketing Opportunities Articles Social Media Increasing website SEO
Collect Your Press Contact Data Library –Almanacs Online media search Search social media –Geographic search –Twitter search Purchase data lists Making phone calls
Media Directory Resources Gebbie Press: All in one Media Directory (www.gebbieinc.com)www.gebbieinc.com Burrelles Directory (www.burrellesluce.com) Bull Dog Reporter Media List (www.bulldogreporter.com)www.bulldogreporter.com Vocus Comprehensive Media Directory (www.vocus.com)www.vocus.com Media Post Advertising & Media Directory (www.mediapost.com)www.mediapost.com
GBusiness card FBio/History EPublished Works DPhoto/Brochure CFact Sheet BEvent Schedule ACall to Action The Media Kit
Press Release Tactics 3 Components of release – Keep it simple Email message – NO attachments Attachment exception; Headshots Repeat contact information Press release checklist
Press Release Checklist Incorporate all relevant and accurate facts Answer the who, what, when, where and why Pose a question and answer that question Write clearly Check for spelling and other errors Double-space Print the release on only one side of paper Include release date, contact person and source if release is based on a book
Cross Marketing Opportunities: Article Submissions Submit content as the chapter rather than as individuals. Chapter gets the by-line. Offer members the opportunity to write as a member benefit. Promotes consistent exposure Delivers a value to the membership prospects Delivers perception of high level members
Cross Marketing Opportunities: Social Media Social Media – Chapter pages, LinkedIn groups can all link to press pages –Have members BLOG about the chapter/link to chapter –Start dialogue with news entities –Post content on your sites that drives traffic to THEIR site –Post pertinent information on their sites to THEIR audience
Cross Marketing Opportunities: Website SEO –Drives traffic and increases hits on… Chapter content Member recognition Link statistics –The more active hyperlinks you have… The more you increase Page Rankings (how many important links you have pointing to and from your website) Try www.launchrock.comwww.launchrock.com –Write engaging META elements –Connect with related communities –Get added to local and regional Business Directories Yell.com Google Directory Google Places
Poll Question #4 Which, if any, tools do you use to improve your chapter’s website SEO? 1.Google Analytics 2.Google Alerts 3.Sitemaps 4.Social Media 5.Haven’t done this YET
Best Practices – Fort Lauderdale Chapter Results 8 TV interviews of NAWBO members and meeting speakers 15 write-ups in newspapers & magazines Monthly listing on business section calendar for local newspaper Gained new guests & members through PR efforts Started a PR Chair position for 2010-2011 Board
Best Practices – Fort Lauderdale Chapter How They Did It Corporate Partner GM/Chevy shared their media list Developed a repertoire with local newscasters at South Florida Today (TV) and became a trusted resource for women business owner info Asked members to mention NAWBO whenever they were in the media Targeted smaller local magazines in addition to newspapers and TV stations
Best Practices – Fort Lauderdale Chapter Teana McDonald’s Tips Set a goal for the year – X number of media hits Ask members and corporate partners if they have any press contacts to help create your list Ask your corporate partners to have their PR department promote chapter & events Send out monthly press releases with http://www.free-press-release.com http://www.free-press-release.com Post your releases on your facebook page and website
Poll Question What was the most valuable part of today’s webinar? 1.Media list resources 2.The press release checklist 3.Website SEO ideas 4.Case studies
Thank you for participating in NAWBO Presidents Assembly Webinar! We look forward to talking to you next month. The webinar will be on Sept. 15 th at noon Eastern. To share this information with your chapter’s leadership, visit Chapter Resource Center on the National Website for the Powerpoint slides To Watch the entire Webinar visit our Facebook Fanpage