Presentation on theme: "Technology Evolution and its Impact on News Richard Gingras 650 793 0093."— Presentation transcript:
Technology Evolution and its Impact on News Richard Gingras
Beware! Do not presume the old journalistic model will be saved by new technology It wont!
Technology Progression: Simplified Networks Faster, more pervasive, hopefully cheaper Computers Faster, smaller, more multi-functional Mobile Thinner, more powerful, hopefully carrier independent Displays Thin, flexible, embedded Projection Pico! Embedded, personal, pervasive GPS Geo-code Pervasive Embedded
What wont change We had better hope so! Openness of networks Access to distribution Free speech What killed newspapers was not Google but the openness of the Internet Openness broke distribution control and busted newspaper business models
Implications of the Web on News Product Design Richard Gingras
On an optimistic note… Journalisms future will be stronger and more valued than journalisms past or present Newspapers are dying because we have put a press into everyones hands – can that be bad? Journalisms future will be molded by many new creative endeavors, not by the painful transmogrification of existing entities
Accept new economics Presume no economic savior, there is none Newspaper economics were based on controlled distribution – thats now anachronistic Micro-payments are not a macro solution $40 print ad CPMs are history Subscription fees are self-defeating unless content has extraordinary value Revenue: assume an RPM of $10 Expense: drive to a PV CPM of $6
Traffic flows Inbound traffic: Cover Page versus Rest-of-Site 50%
Traffic flows Source of rest-of-site traffic Search, aggregators, , blogs, news-ranking sites (e.g. Digg, NewsTrust) Behaviors: query-driven as well as browsing 83% use search to access news; 53% frequently 15-25% of news site traffic comes from search/aggregation Its not only a good traffic but its a great source of new uniques and an opportunity to drive product discovery
Ephemeral anthrax attack articlePersistent anthrax attack resource Rethink content architecture Core of the matrix is the story Like music, the atomic unit of news has changed Need/opportunity to rethink form and function Dont think editions; dont think ephemeral streams of articles Is it an article? Or is it a living resource?
Create living resources Web rewards URL stability Better page rank and placement in search More visitors and usage against a single topic More sharing and engagement
Leverage the trusted crowd More writers publishing today than ever before The blogosphere, Wikipedia More chaff, yes, but also more wheat How can one optimally: Harvest high-quality, self-determined work Lead work into areas of interest/need Provide guidance on ethics and style Develop appropriate compensation models There is a huge benefit to those who develop the skills and processes to do this well
Building trust via transparency People trust people, not institutions – and the institutions are shrinking The sites value and values should be clear Ethic policies Editorial processes Author bios and history of work Recent Articles
Rethink the output Every new medium begins as a container for the old The long-form article is not the end product of the reporting effort The end product is organic: Articles, posts, facts, related docs, reader contributions, discussion, databases, etc. etc. And, yes, the long-form should be reconsidered Audience is low, abandonment is highhigh How might one better achieve the objective to inform?
Database journalism How can technology allow more effective use of the fruit of a reporters efforts? Can more reporting generate persistent informational resources? Yes, but only if the thought process changes
Rethink the roles What is the day-to-day role of a reporter when creation and publication can be in the reporters hands? What is the day-to-day role of an editor in an edition-less environment with a crowd of participants to lead, guide, and harvest?