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C OMMUNICATION TO THE PATIENT Kajsa Wilhelmsson 05.03.2009 Prague.

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Presentation on theme: "C OMMUNICATION TO THE PATIENT Kajsa Wilhelmsson 05.03.2009 Prague."— Presentation transcript:

1 C OMMUNICATION TO THE PATIENT Kajsa Wilhelmsson Prague

2 I MPACTING C HANGE The real incremental change occurs by the small steps forward we take every day Active involvement of the users

3 T HE OVERCOMMUNICATED SOCIETY The oversimplified mind The oversimplified message

4 T HE C HALLENGE “To say something doesn´t mean it is heard” “To hear it doesn´t mean it is understood” “To understand doesn´t mean to agree” “To agree doesn´t mean to do” “To do it doesn´t mean to keep doing it” Konrad Lorent”

5 O VERSIMPLIFIED MESSAGES : Seen from a distance Recognized from a distance Reed from a distance Understood from a distance

6 T EN S IMPLE R ULES Provide context and explain relevance

7 A WARENESS Need for stem cell research – Michael J. Fox Breast Examination Alzheimers Cervical Cancer - Since the reality television star Judy Goody was diagnosed last August, the number of women having the tests has risen 20 per cent in the UK

8 S WEDISH M EDICAL P RODUCTS A GENCY

9 The Audience The Content The delivery channel Message Received! B UT, IF YOU GET IT ALL RIGHT …

10 K AJSA WILHELMSSON


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