Presentation on theme: "AutoNation Direct Pre-Owned Vehicle Program Program Overview."— Presentation transcript:
AutoNation Direct Pre-Owned Vehicle Program Program Overview
2 Table of Contents Invest in America Offer Why AutoNation Direct? What Makes AutoNation Direct Different? 4 Service Steps –1 Credit Union Member –2 First Response Team –3 Personal Auto Consultant –4 Store Concierge Web Page Highlights How to be Successful With AutoNation Direct
3 Invest in America Offer AutoNation Direct Pre-Owned Vehicle Program Offers: Exclusive Credit Union Financing Up front pricing with up to 15% off publicly published prices Thousands of pre-owned vehicles in stock Certified pre-owned vehicles with: 3-day, 150 mile money back guarantee 60-day, unlimited mile power train warranty 125 point safety inspection High touch service through entire process: –Assist members to make educated purchase decisions –Provide reasons to see their credit union first for exclusive financing –Assist with unbiased, expert information –Provide a positive Member experience –Improve the car shopping process
4 Invest in America Offer AutoNation Pre-Owned Vehicle Program (Cont.) A phased pilot program beginning September 1, 2010 in: Florida Markets Second phase in: California Arizona, Georgia Nevada Washington Third phase in: Alabama Illinois Maryland Minnesota Ohio Tennessee Texas Virginia
5 Why AutoNation Direct? AutoNation Direct is a wholly owned subsidiary of AutoNation AutoNation is the countrys largest auto retailer More than 200 locations nationwide AutoNation Direct serves Member groups One of the Nations largest inventory A special team of service-minded employees On call 7 days a week for credit union Members
6 Why AutoNation Direct? Our role: Its to help Members make informed decisions (Regardless of where they buy vehicles) To provide reasons for Members to see YOU first To assist with unbiased information To provide a positive Member experience To improve the car shopping process
7 Inventory No middle-man Thousands of vehicles in stock Service and maintenance relationships 60-day, no-deductible, unlimited-mile power train warranty on any Certified Pre-Owned vehicle 3 Day,150-mile, money-back guarantee on certified pre-owned vehicles Up-Front pricing What Makes AutoNation Direct Different?
8 Serve Members How They Want to Be Served Online Over the phone In person At the store Shop or buy without leaving home or office Delivery at the branch or dealership Easy delivery process What Makes AutoNation Direct Different?
9 Step 1 Credit Union Member
10 Step 1: Credit Union Member Member Entry Point Member Responds to Marketing and Requests Information Via: –Website ( or live chat) –Phone –Credit union employee referral
11 Step 2 First Response Team
12 Step 2: First Response Average response time of less than 10 minutes for request Request is received in CRM system An immediate automated response is sent Member Service Representative answers questions, tells the story, and introduces your Member to a Personal Auto Consultant Team is available: –Monday – Friday 9am – 7pm –Saturday 9am – 6pm –Sunday 10am – 4pm
13 Step 3 Personal Auto Consultant
14 Step 3: Personal Auto Consultant Needs Assessment Personal Auto Consultant Begins Relationship Consultant discusses your members vehicle preferences: make, model, color, options Consultant guides the Member through the entire selection and purchase process Your Members ability to make an informed decision is our #1 objective
15 Step 3: Personal Auto Consultant Financing Assessment Hand-in-Hand with Your Credit Union If the member is not pre-approved, the Personal Auto Consultant will make a referral back to a Loan Officer at the Credit Union Your Credit Unions rates or special discounts will be displayed on any marketing materials Our goal is to ensure that the Member comes to you FIRST
16 Step 3: Personal Auto Consultant Options and Accessories Presentation Personal Auto Consultant Discusses Options with Member Ancillary products will be offered in accordance with business rules of the Credit Union relationship Consultant may offer products such as Lojack, Fabric Sealant or Paint Protection Options are provided with full detail and price disclosure up-front
17 Step 3: Personal Auto Consultant Trade-In Assessment Initial trade valuation can be handled over the phone or online Your member receives a fair trade value with no games Trade value is never dependent upon or affected by the vehicle being purchased AutoNation Direct will buy the vehicle if your Member does not buy a vehicle from us
18 Step 3: Personal Auto Consultant Confirmation Personal Auto Consultant Presents Full Details All details associated with the transaction are discussed and confirmed: vehicle price, trade-in value, loan terms as presented by Credit Union, payment, down payment, and any associated figures Member confirmation is obtained
19 Step 3: Personal Auto Consultant Document Preparation Behind the Scenes All documents related to the sale and trade- in are prepared by AutoNation Direct Theres no need for your member to be present or to wait for F & I Theres never any hidden information, and there are no surprises
20 Step 3: Personal Auto Consultant Delivery Coordination In Preparation for Outstanding Service The personal Auto Consultant provides complete information with the Store Concierge who is scheduled to deliver the vehicle The vehicle is cleaned, inspected and prepared for your member The Store Concierge is fully informed regarding all features, options, and functions of the vehicle
21 Step 4 Store Concierge
22 Step 4: Store Concierge New Vehicle Inspection Conducted by Your Member The Store Concierge provides a thorough presentation of the vehicle being purchased Your member inspects the vehicle and verifies equipment and options Your member confirms that the vehicle meets specifications
23 Step 4: Store Concierge Trade-In Inspection Verification of Information The Store Concierge completes a thorough inspection of the members trade-in All information provided by the member is verified Any discrepancies are discussed at the this time
24 Step 4: Store Concierge Documents Signed Quickly and Simply The documents already discussed are presented to your member Signing is quick and simple
25 Only Available with AutoNation Direct Members must contact AutoNation Direct through AutoNation Direct is a subsidiary of AutoNation and does not run the dealer network Members that contact AutoNation Dealers directly may not receive the credit union member discount or credit union financing
26 The Home Page Features Two Main Actions: Easily locate the vehicle of your choice Connect with a Personal Auto Consultant
27 Narrow your search to any feature thats important to you.
29 Have documents sent and uploaded to your personal account. Access your personal account to manage your transactions, offers, saved vehicles and searches.
30 How to be Successful With AutoNation Direct? Let your members know! Utilize provided text for newsletter articles, e-blast messages, scrolling lobby banners and web content Add AutoNation Direct web banner with link to to your home page, auto lending page and used car loan rates page Print provided posters and inserts to display in lobby Include inserts in statement mailing Click here for marketing materialshere
31 How to be Successful With AutoNation Direct? Encourage your CUs to market to their members! –Market the program and encourage members to come in and get pre- qualified –Mine data and identify those eligible members who are in market and provide them with a preapproval and low loan rates –Identify and market to members with availability on existing home equity lines of credit