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FG Wireless Differentiated mobile solutions for global markets.

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Presentation on theme: "FG Wireless Differentiated mobile solutions for global markets."— Presentation transcript:

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2 FG Wireless Differentiated mobile solutions for global markets

3 design & services company specializing in the development of uniquely customized handsets & mobile devices Partnering with: Chip suppliers Operating system vendors Component suppliers Specializing in: Hardware architecture System Design Product integration About FG Wireless 2FG Wireless Company Confidential Founded 2006 ~60 Engineering Staff Zhangjiang Tech Park, Shanghai VC backing: IDG & BVP Founded 2006 ~60 Engineering Staff Zhangjiang Tech Park, Shanghai VC backing: IDG & BVP

4 Phones all starting to look the same… 3FG Wireless Company Confidential

5 Differentiated Mobile Solutions Globally recognized technology Form Factor Reference Design Chipset independence Time to Market Customized User Interface OpenPlug architecture Tools for custom built User Interface Integrated Solutions Fully integrated & licensed application suite Innovative Business Model

6 Solutions for Open Market FG Wireless Company Confidential Reference Designs + Ref Design Match MTK Proposition Flexible UI Framework Licensed applications Dominant solution 5

7 FG Wireless Solution FG Wireless Company Confidential MMI/UI PSRTOSDrivers User Interface Applications Performance 500 man months APIs & Drivers Porting Layer Integration 500 man months CHIP Robust framework for rapid phone deployments Easily portable 6 Ref Application Suite FGW Framework

8 FG Wireless Solution FG Wireless Company Confidential Broadcom 2G/3G LTE ST-Ericsson 2G/3G TI 2G/2.5G ST-Ericsson 2G/3G TI 2G/2.5G More robust & flexible than MTK 7

9 Time to Market FG Wireless Company Confidential TTM = 60 days 8 Too slow…………………… TTM = 270 days Also too long……. TTM = 180 days TTM = 60 days

10 Flexible User Interface Add Personality to User Interface Develop own look & feel Unique signature for branding Flexibility for in-house UI design Native application development Clients design their own UI Creates stickiness Services business opportunity

11 Personality

12 Branding

13 Differentiation

14 Component Technology 13FG Wireless Company Confidential 10111010101011101 010111010101011 110101010111010101 1101010101110101 110101010111010 10111010101011101 010111010101011 110101010111010101 1101010101110101 110101010111010 10111010101011101 010111010101011 110101010111010101 1101010101110101 110101010111010 Initial Code (C/C++) 10111010101011101 010111010101011 110101010111010101 1101010101110101 110101010111010 OpenPlug Application Suite Application are independent components Software built like “Lego blocks” No overhead (speed, power and memory) Benefits Modularity, flexibility and scalability Increase software re-use Simplify integration and validation Time-to-market 13

15 Certificate of Authenticity Raise the bar by issuing certificate of authenticity FGW has right to use license from all Fusion partners with most competitive pricing terms. Agreement to grant these rights to our clients. Encourage clients to POST this prominently to create value and differentiation. FG Wireless Company Confidential

16 Innovative Business Model Contractual FOB delivery Logistics Quality Production Certification Design Technical  Creates complete Solution IDH/EMS/ODM Client

17 Published Reference Design  Reference design = leverage & scale ODM IDH Client EMS/ODM

18 2009 Product Roadmap FG 630 BT/A2DP Q1 09 FG 610 1.8” QCIF AM Radio FG 611 1.5” QQVGA Q2 09Q4 09Q3 09 FG 525 2.4” QVGA FG 555 2.8” WQVGA 1.3Mpixel FG 620 2.4” QVGA

19 About FG Wireless 18FG Wireless Company Confidential FG Wireless – December 2008

20 Future Generation Today www.fgwireless.com


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