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What we can do for you Robin Norton. … grow sales … grow profits … diversify your business.

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Presentation on theme: "What we can do for you Robin Norton. … grow sales … grow profits … diversify your business."— Presentation transcript:

1 what we can do for you Robin Norton

2 … grow sales … grow profits … diversify your business

3 Why grasp – the difference We use marketing research and our business development experience to help you get a better grasp of what is important to your business. We then use this knowledge to help you grasp opportunities.

4 Why grasp – the benefits There are several key benefits to you in the way we work … oExpertise for best-value – We form a unique project team around every project we undertake oImplementation & commercial reality – Our principal has 5 years’ experience as a Marketing Controller, working in multi-disciplinary teams and in a variety of markets oObjective – In-house, rounded, honest.

5 Resources Category files – Public domain data on key product categories which can be supplemented with additional desk research. Personal development articles – Filed subjects include: marketing, selling, research, human resources, finance, operations, health, consumer trends, innovation and change management. Trade channel information – Press cuttings on trade channels and specific businesses. Databases of Yorkshire foodservice/retail, UK foodservice/retail and international retailers.

6 Services analysis of continuous data (EPoS, TNS, ACNielsen, Dunnhumby) store audits surveys (online, postal/paper-based, telephone, face-to-face) desk research focus groups observation QUALITATIVE QUANTITATIVE

7 Project Management & Additional Skills In addition to our own in-house, full-service research and category management consultancy, we work closely with experienced associates in all of these areas: oStrategy – Working with experienced senior consultants oDesign – From local freelancers to structural specialists oRecipe development & nutrition oPlanograming – Producing retail-ready planograms oIn-store tasting – Hot/cold eating or just with the eyes! oPublic Relations. If you have a specific need that is not listed here, we probably know someone good that can help us!

8 Our Principals’ Qualifications include … Diploma in Management Studies MSc in Social Research Market Research Society Certificate BSc (Hons) Sociology Work & Technology

9 Some of our clients

10 In our clients’ words … "Media training from grasp was a great help to us... I have had compliments on our BBC TV appearance!" It's Nut Free Limited

11 In our clients’ words … “It's probably been our most successful launch of a range ever in terms of retailer take up. And the products taste great.” Weight Watchers

12 In our clients’ words … “Always a pleasure to work with, adaptable, works to budget & on time. Continues to add value long after the job is completed” Ideal Lincs

13 m Pannal Ash Grove, Harrogate HG2 0HZ f © Robin Norton 2007


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