… grow sales … grow profits … diversify your business
Why grasp – the difference We use marketing research and our business development experience to help you get a better grasp of what is important to your business. We then use this knowledge to help you grasp opportunities.
Why grasp – the benefits There are several key benefits to you in the way we work … oExpertise for best-value – We form a unique project team around every project we undertake oImplementation & commercial reality – Our principal has 5 years’ experience as a Marketing Controller, working in multi-disciplinary teams and in a variety of markets oObjective – In-house, rounded, honest.
Resources Category files – Public domain data on key product categories which can be supplemented with additional desk research. Personal development articles – Filed subjects include: marketing, selling, research, human resources, finance, operations, health, consumer trends, innovation and change management. Trade channel information – Press cuttings on trade channels and specific businesses. Databases of Yorkshire foodservice/retail, UK foodservice/retail and international retailers.
Services analysis of continuous data (EPoS, TNS, ACNielsen, Dunnhumby) store audits surveys (online, postal/paper-based, telephone, face-to-face) desk research focus groups observation QUALITATIVE QUANTITATIVE
Project Management & Additional Skills In addition to our own in-house, full-service research and category management consultancy, we work closely with experienced associates in all of these areas: oStrategy – Working with experienced senior consultants oDesign – From local freelancers to structural specialists oRecipe development & nutrition oPlanograming – Producing retail-ready planograms oIn-store tasting – Hot/cold eating or just with the eyes! oPublic Relations. If you have a specific need that is not listed here, we probably know someone good that can help us!
Our Principals’ Qualifications include … Diploma in Management Studies MSc in Social Research Market Research Society Certificate BSc (Hons) Sociology Work & Technology
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