Presentation on theme: "Motivating People in the 21 st Century An unofficial summary of the IGD Leading Edge Convention in London on 07 09 06."— Presentation transcript:
Motivating People in the 21 st Century An unofficial summary of the IGD Leading Edge Convention in London on 07 09 06
Motivating people in the 21 st Century The motivation environment oHealth oInternational competition oThe world on our doorstep Caring for others Motivating through relationships Case studies oinnocent oYO!
The motivation environment As UK society ages and our economy is likely to experience continued low growth, we face the prospect of having to significantly improve our productivity. This increased pressure comes at a time when UK society is also getting unhealthier (40% of UK consumers don’t know that they should be eating 5 portions of fruit & veg a day). Our older population will see large numbers of people “living with disease”. AND we will be faced with rapid population (and economic?) growth in Asia and Africa... Source: James Walton & Brigid McKevith, IGD
Enough motivation to be healthy?! Source: Brigid McKevith, IGD from http://info.cancerresearchuk.org/
Need motivation to stay in the game! Actual Forecast Source: James Walton, IGD from UN Dept Econ. & Social Affairs
… especially given growth in India & China Source: Fiona McTavish, IGD from IGD & World Bank data
The world on our doorstep We have absorbed 427,000 workers from EU accession states since May 2004. 40% of these people are engaged in producing or serving food. Prêt a Manger employs 71 different nationalities. Our challenge is not just to safely run businesses and provide great customer business, we must also strive to unlock the potential from these new colleagues: many are highly motivated and highly qualified. Source: James Walton, IGD from UN Dept Econ. & Social Affairs
The ethical food market topped £4 billion for the first time in 2005 More motivated about caring for others Source: Jules Stark, IGD from The Co-operative Bank
Motivating people through relationships Opportunities RELATIONSHIPS Results Actions Possibilities, Ideas Source: Jill Ross & George Hamilton, Unilever
aligning to deliver RELATIONSHIPS sales meeting needs understanding customers’ needs FUN Why & how: from relationships to results
FUN Why & how: from relationships to results “Nothing reinforces a professional relationship more than enjoying success with someone” Source: Jill Ross & George Hamilton, Unilever
Case Study: Lessons from innocent … 1.Keep the main thing, the main thing 2.Be responsible “your business is an agent of social change, so make it good” 3.It’s about people “… becoming a better version of who you are” 4.Be the role model “leadership is a choice, not a position” (Covey) 5.Keep it evolving 6.Watch one, do one, teach one (stolen from Med School!) 7.Never stop listening 8.Never forget your manners (please!). Source: Karen Callaghan, innocent
Summary The future is likely to see us place more value on: olooking after ourselves oOur place in the world oHow we can unlock value globally We are showing signs in the West of having to care more about marginalised groups (the less affluent, older demographics, animals, rural areas …) All of this provides continued emphasis on relationships as a vital component of personal and business success.
Case Study: Yo! Motivating everyone … “What you stand for in the 21 st century will be more important than the product or service you sell” Simon Woodroffe, Founder
This summary is based largely on presentations delivered at the IGD Leading Edge Convention in London on 07 09 06. Speakers were as follows: Fiona Stratford (Finance & Corporate Services Director) IGD - Host David Vaughan-Thomas (Consultant) Maynard Leigh Associates – “Building Successful Relationships” George Hamilton (Customer manager for Asda) & Jill Ross (Customer Development [Sales] Project Manager) Unilever – “Relationships: The Difference between Winning & Losing” James Walton (Senior Economic Analyst) IGD – “Future Challenges” Jules Stark (Consumer Insight Analyst) IGD – “Ethical Consumerism: Is Green the New Black?” Brigid McKevith (Nutrition Manager) IGD – “Health & Nutrition – What Does the Future Hold?” Fiona McTavish (Senior Business Analyst) IGD – “Emerging Markets – Looking East for New Growth” Ross Page (Professional Trainer) Oddball Training – ”VISTA – A Vision of the Future” Karen Callaghan (UK People Leader) innocent – “Developing the innocent Way” Simon Woodroffe (Founder) Yo! Yohow.co.uk – “How I got my Yo!”
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