Presentation on theme: "What we can do for you Robin Norton. … grow sales … grow profits … diversify your business."— Presentation transcript:
what we can do for you Robin Norton
… grow sales … grow profits … diversify your business
VISION For grasp to be recognised as THE experts in FMCG business development in the North of England. MISSION Make products better for all. Do this - cost effectively – by helping clients get a better grasp of their marketspaces and use this to help them grasp opportunities to drive sales, grow profits & diversify. VALUES Open, lean, commercial, responsive, proactive and creative. grasp – our strategy
grasp – our services marketing research services interim category development trade channel information management consultancy project support
analysis of continuous data (EPoS, Kantar, Nielsen, IRI, Dunnhumby, i2C) desk research (incl. trade channel information) store audits (price / PoS / off-shelf display) surveys (online, postal/paper-based, telephone, face-to-face) accompanied shops / focus groups / vox pops (including static & mobile eye-tracking capabilities) observation QUALITATIVE QUANTITATIVE grasp – marketing research services
focus groups online surveys in-store surveys & vox pops hall tests & product sampling
grasp – interim category development Tackling barriers … Use of interims is becoming increasingly widespread Interims can be relatively much cheaper than permanent alternatives: – No third party hiring costs – No National Insurance / paid holiday / Bank Holidays / bonus / sick pay / pension / car / training costs etc. Good interims are more engaged than many employees … Key drivers... Instant access to experience (each day you are accessing years of experience) Extra capacity for a project / a sales push / a product launch … … or maternity / paternity / vacancy / illness cover Absolute flexibility Develop your existing team Introduce some new ideas to your business.
grasp – trade channel information Our database is designed as a “thinking tool” that is easily translated into action …
grasp – management consultancy Our experience can be applied to a wide variety of management challenges in any commercial organisation... Strategic Telephone Consultation e.g. frequent consultations conducted for global private equity businesses Situation Analysis e.g. audit internal capabilities vs. external environment Exploratory & Tactical Change Management e.g. developing activity that help businesses survive & thrive in our competitive marketspaces
grasp – project support In addition to our own in-house, full-service research and category management consultancy, we work closely with experienced associates in all of these areas: Design – From local freelancers to structural specialists Recipe development & nutrition – Home economists Planograming – Producing retail-ready planograms In-store tasting – Hot/cold eating or just with the eyes! Public Relations – Trade & consumer media experts. If you have a specific need that is not listed here, we probably know someone good that can help us!
Our Principal – Robin Norton Robin is a category management and business development expert. He has 15 years experience in the Grocery Industry. He has held permanent roles with Nielsen & Greencore and became a consultant in 2004. Robin is a strategic thinker who is passionate about food & drink businesses. His work connects boardrooms with shoppers and helps businesses become more successful as a result. He has worked with every major UK retailer across brand and own label (& including brand licensing). Robin has worked in chilled, ambient and frozen food. He has also worked with fresh food counters, foodservice, personal care, pharmaceuticals, household care and car care. Robin has a Diploma in Management Studies, an MSc in Social Research and an MRS Certificate.
grasp – some of our clients
grasp – examples of success SALES – Introducing a licensed brand to an Own Label dominated business drove £25m of branded annualised sales at RSP after just one year. PROFITS – Making net distribution gains in range reviews, redeveloping product ranges to raise quality & reduce cost, winning supply tenders. DIVERSIFICATION – Taking non-FMCG businesses into grocery, stretching brands into new product categories, launching innovative products.
grasp – in our clients’ words … “I just wanted to say thank you for all your hard work in putting last night’s focus groups together. I think it all went extremely well and we gained some great insight" Managing Director, Commodities Supplier
grasp - in our clients’ words … “Thanks for all your efforts and commitment on this … [it] will add significant intelligence and insight to the business." Quorn Foods
grasp - in our clients’ words … “You have been a life saver for the brand and category team and an absolute pleasure to work with … We really couldn’t have got through it without you." Marketing Manager, Multinational Frozen Food Brand
grasp - in our clients’ words … “It's probably been our most successful launch of a range ever in terms of retailer take up. And the products taste great.” Weight Watchers
grasp - in our clients’ words … "They were thoroughly impressed with the detail of the research... you are one of the best companies they have used." Public Relations Agency, multinational ambient food brand
grasp - in our clients’ words … “I have just taken my buyer through the M&S research and it went very well. She agreed with everything we had said … thanks for all your hard work organising it and pulling the presentation together." Category Manager, Major Bakery Business
grasp - in our clients’ words … “… many thanks for everything. It was a great piece of voxpops. The video went down very well with Sainsbury’s last week …" Young’s Seafood
grasp - in a retailers’ words … “We considered ourselves to be very fortunate to have you as part of the team. Thank you very much for your considered insight …" Senior Buying Manager, Waitrose
grasp - in a retailers’ words … “This is really good! Exactly what I was after. It really honestly tells us what customers are thinking." Senior Buying Manager, Asda
grasp - in a retailers’ words … “Just wanted to say how impressed I was with Robin at the range review meeting today [he was] insightful, well prepared and knowledgeable" Senior Buying Manager, Tesco