Presentation on theme: "Desktop Publishing Class Notes"— Presentation transcript:
1Desktop Publishing Class Notes An Introduction toDesktop PublishingClass Notes
2What is Desktop Publishing? Desktop publishing is the use of the computer and software to create visual displays of ideas and information.OLD / TRADITIONAL DEFINITION: Desktop publishing is the use of the computer and specialized software to create documents for desktop or commercial printing. Desktop publishing refers to the process of using the computer to produce documents such as newsletters, brochures, books, and other publications that were once created manually using a variety of non-computer techniques along with large complex phototypesetting machines. Today desktop publishing software does it all - almost. But before PageMaker and other desktop publishing software there were e-scales, paste-up, and other non-desktop computer ways of putting together a design for printing.
3Desktop Publishing Documents Documents may be for:Desktop or commercial printingElectronic distributionIncluding:PDFslide showsNewslettersthe Web.
4Comparison Between Desktop Publishing and Graphic Design Desktop Publishing - Is the process of using the computer and specific types of software to combine text and graphics to produce documents such as newsletters, brochures, books, etc.Graphic Design - Is the process and art of combining text and graphics and communicating an effective message in the design of logos, graphics, brochures, newsletters, posters, signs, and any other type of visual communication.
5What is DTP SoftwareDesktop publishing software is a tool for graphic designers and non-designers to create visual communications
6Where is DTP Used? Graphic design firms Other types of businesses of all sizesHomesSchoolsQuick copy centersService bureausPrint shopsJust about anywhere there is a need to produce printed communications from billboards to baby announcements to business cards, you can find desktop publishing software and people using it.
7Who Does DTP? Freelance and in-house graphic designers Small business ownersSecretariesTeachersStudentsIndividual consumersWhen desktop publishing software first debuted, desktop publishing was almost the exclusive realm of graphic designers. However, with the advent of more desktop publishing software and easier-to-use, consumer-oriented software desktop publishing became accessible to a wider range of people, including non-designers and others without graphic design experience.a graphic designer or other professional (often with some formal training or background) who uses desktop publishing software (most often the high-end programs such as Adobe PageMaker or QuarkXPress) to design documents for clients.a (often) small or home-based business person (often self-trained or with a background other than design or printing) who uses their computer and desktop publishing software to design documents for clients.a (often) small or home-based business person with a word processing, resume, or office support business who uses their word processing software (usually) to design documents for their word processing clients.a person who uses their computer and desktop publishing software to design documents for their own business (not for clients). Will usually use low-end to midrange desktop publishing software and print documents directly to their desktop printers.a secretary, administrative assistant, or other office support person who uses word processing or desktop publishing software to design documents for an employer — in addition to their normal, non-design duties.Additionally, desktop publishing software is frequently used by consumers for personal use for various desktop printed projects such as greeting cards, family newsletters, and other creative printing projects.
8Why is DTP Important?Desktop publishing and graphic design can make documents look better, prettier. But it's about more than just appearance.Desktop publishing, used properly, enhances visual communication and streamlines the process of disseminating information of all kinds.Desktop publishing is important as a tool that can enhance communication by making it possible to quickly and efficiently produce printed and electronic (online or on-screen) documents. Desktop Publishing allows the user to rearrange text and graphics on screen, change typefaces as easily as changing shoes, and resize graphics on the fly, before finally committing a design to paper.There are drawbacks to desktop publishing in that it also makes it easier and less expensive to produce really bad designs. So, while desktop publishing is important, education in basic principles of graphic design and desktop publishing techniques is equally important.
9How Do You Do Desktop Publishing? The mechanics of desktop publishing after the design stage involves using software tools to set up the document, place text and graphics, and prepare digital files that will print properly using desktop or commercial printing processes or display properly onscreen.There is no quick answer and probably the better question is, "how do you learn to do desktop publishing?" You learn by reading, studying, and doing.
10How a DTP Document is Created Before worrying about what software to buy and how to use it, learn what is involved in the process of desktop publishing. There are many processes and procedures in desktop publishing but the basic creation of a document using desktop publishing techniques involves 4 steps:Design: Research / Brainstorming / PlanningCreate: Document Setup / Text Acquisition / Image Acquisition / Page CompositionDigital Prep: Proofs / File PreparationPublish: Printing and/or On-Screen / Electronic