Presentation on theme: "DESKTOP PUBLISHING an Introduction"— Presentation transcript:
1 DESKTOP PUBLISHING an Introduction The Advantages &Disadvantages
2 What is Desktop Publishing? Desktop Publishing (DTP)The process of using the computer and specific types of software to combine text and graphics to produce documents such as newsletters, brochures, books, etc.WYSIWYG: “what you see is what you get”The display appears on the screen the same as it will print.
3 DTP Software Examples of DTP Applications: Microsoft Office Publisher Adobe InDesignAdobe FrameMakerAdobe PageMakerQuarkXpressCorel VenturaScribusSerif PagePlus
4 ISSUES THAT EFFECT Desktop Publishing Things you should consider
5 THE FOUR MYTHS of Desktop Publishing Desktop Publishing is FastDesktop Publishing saves moneyDesktop Publishing is easyDesktop Publishing improves the look
6 ADVANTAGES of Desktop Publishing Immediate GratificationControlExperimentationQuick and easy changesSaving on suppliesSPELL CHECKERS!Current State of Publishing
7 LIMITATIONS of Desktop Publishing Time needed for learning softwareSystem limitationsCompatibility of files and equipmentInitial Expense for equipment and software
8 STEPS in the Design Process Conception: The creative phase.Application: Turning ideas into sketches.Feedback: Collect responses, opinions and suggestions.Adjustment: Adjusting the design.Production: Perfecting the design.
9 Publication Checklist What is the purpose of your publication?Why is it needed?Who is the intended audience?What kind of information will your publication include?
10 Publication Checklist What is the overall format?What kind of image do you want to project?What kinds of art and photography will be needed?How much art and photography will be needed?
11 Publication Checklist How will the publication be reproduced?How will it be distributed?When is it needed?What is the budget?
12 Kinds of Documents Documents that persuade: Documents that inform: AdvertisementsInvitationsFund RaisersPostersPress ReleasesPromotional FlyersProspectusesSales BrochuresDocuments that inform:BrochuresBulletinsCurriculum ListingsFact SheetsMarketing PlansProducts ListsProgramsRate CardsSpecification Sheets
13 Kinds of Documents Documents that elicit response: Documents that give how-to information:Curriculum GuidesInstructional ManualsTraining GuidesDocuments that elicitresponse:ApplicationsOrder FormsSurveysDocuments that identify:Business CardsCertificatesLabelsStationary
14 Kinds of Documents Documents that provide reference: CalendarsDirectoriesLists Parts ListsSchedulesTimetablesPeriodicals that inform:MagazinesNewslettersNewspapersReports