1. Überschrift
3RP1

2. Competitors in Comparison
Strenghts
Shortcomings
Crouzet
New wll-structured series with 22.5 version ans as modular devices
Hardly known outside France. Service, e.g. no inspection of goods returned
Dold
Expert on relay devices
Higher prices Immense number of variances due to device of several generations
Schleicher
Good reputation for relay devices in Germany and Europe
– relay expert
Newly innovated monitoring relays
Higher prices. Immense number of variants Omron multifunktion time Relay
Moeller
Very strong position on the electrical wholesale market
Very restricted product range
Omron
Market leader in Asia and America aggressive prices
Immense number of variants Badly developed distribution channels in Germany
Entrelec Schiele and Schneider
Well developed channel of distri-bution due to Schneider/ Entrelec; Schneider is currently brand labeling Schiele time relays;
time and monitoiring relays included in the product range for many years, therefore well known; Schneider offers its own time relay series since 03/00
Higher prices than A&D CD Old product range, > 10 years
Competitors

3. Competitors in Comparison 1
SIEMENS
Crouzet
Omron
Schleicher
Schiele
Moeller
Customer price - DM
10.00 DM
20.00 DM
30.00 DM
40.00 DM
50.00 DM
60.00 DM
70.00 DM
80.00 DM
90.00 DM DM
Competitors
ON delay 1CO
Single time range
Multi-function 1CO
Combined-voltage
Star-delta

4. Competitors in Comparison 2
SIEMENS
Schleicher
Crouzet
Schiele - DM
10.00 DM
20.00 DM
30.00 DM
40.00 DM
50.00 DM
60.00 DM
70.00 DM
80.00 DM
90.00 DM DM
Customer price
ON delay 1CO, multi-time range
OFF delay
with AV
1CO
OFF delay without AV
Off delay without AV
2CO
Clock-pulse relay (1CO)
2-wire
Omron
Moeller
Competitors

5. Conclusion Time Relays:
3RP1 time relays are used wherever time-controlled processes are required and where a programmable controller would not be economical
From mono- to multi-function
Up to 16 functions in one device
Time rel. from 24 to 240V AC/DC
Conclusion
Comprehensive product range
Little variance: The ideal relay for every application
Excellent value for money

6. Überschrift
3RS10/11

7. Customer Request
Sumitomo >1000 units/a Munich
As at: Subject to clarification
Bearing and gear oil monitoring in wind power stations
Mc Dermit 200 units/a Stuttgart
PT100 temperature monitoring in printed board manufacturing
Otis lifts 2,500 units/a Berlin
Monitoring the release of lift brakes, switch-off at 110°C
Solvai >1,000 units/a Cologne
Chemical industry; process monitoring
Ebner >1,000 units/a Austria
Industrial oven manufacturing; heat treatment ovens for the metal industry
Further requests for oven controls, controller monitoring, drying plants,plastic industry, switchgear cabinet heating, tool temperature monitoring
Applications

8. Competitors in details
Temperature
monitoring relays
Temperature
controllers
- Dold Regler
- Jumo
- Carlo Gavazzi
- Gossen Metrawatt
- Omron
- Eurotherm
- RKC Instrument
- Honeywell
- Dold
- Schleicher
- Ziehl
- Kriwan
- Entrelec-Schiele
- Turck
Competitors
Competitors in details

9. Competitors in Detail: Dold
German medium-sized company
Main turnover with time and monitoring
relays
A&D ET brand label partner
Concentrates on the N - design
Immense market share in the field
of monitoring and time relays
Good reputation in Germany due
to past activities
Relay expert
Products are constantly subject to
little innovations
Many variants, since production of old
series has not been stopped
Most monitoring relays with 45 mm width
No coupling and plug-in relays, converters
Old temperature relays with little variance
General:
Strengths:
Dold
Competitors
Weaknesses:

10. Competitors in Detail: Schleicher
General:
German medium-sized company
Main turnover with time and monitoring relays
Loose co-operation with Omron
Good reputation in Germany due to
past activities
Relay expert
Only few new products
Monitoring relays with a total width of 45 mm
High-cost devices, i.e. Schleicher will no longer be able to stand the cost pressure in this area
Strengths:
Schleicher
Competitors
Weaknesses:

11. Competitors in Detail: Entrelec Schiele
General:
Is currently being taken over by ABB
Entrelec, which was originally a French
company, acquired the German Schiele
company five years ago
Brand label partner of Schneider in the field
of monitoring and time relays until 2000
Good distribution in Germany due to Schiele
Good distribution in France due to Entrelec
Many low-cost products
New innovations:
Temperature and analog devices appear
to be badly thought out, temperature
simulators are required for relay setting,
fine adjustment necessary...
Entrelec-
Schiele
Strengths:
Competitors
Weaknesses:

12. Competitors in Detail: Ziehl
Source: A&D CD CP VM
General:
German medium-sized company
Very cost-effective products
Expert in temperature monitoring
High product variance in the field of
temperature monitoring
Good reputation on the German market
Easily operable products
Small market share
Only analog controllers, no high-end
monitoring relays
Weak distribution network
Only few innovations
Strengths:
Competitors
Weaknesses:

13. Competitors in Detail: Omron
Source: VDC market survey
April 2000
General:
Japanese company
Total turnover approx. $ 5,000 million
Turnover with temperature controllers approx. €100,000
Turnover distribution: approx. 50 % Asia, 25 % Europe, 25 % North America
High product variance
Good reputation on the market
Technically very sophisticated products
Expensive
Sophisticated products which require explanation
Weak distribution network in Europe
Omron
Strengths:
Competitors
Weaknesses:

14. Competitors in Detail: JUMO / Juchheim
Source: VDC market survey
April 2000
General:
German company
Turnover with temp. controllers approx. € 38,000
Turnover distribution: approx. 70 % Europe, 20 % North America, 10 % Asia
High product variance
Good reputation on the German market
Technically very sophisticated products
Expensive
Sophisticated products which require explanation
Product range includes only temperature
controllers
No low-end products
JUMO
Strengths:
Competitors
Weaknesses:

15. Competitors in Detail: Carlo Gavazzi
General:
Scandinavian company
Merger with Italian company about
10 years ago
Main turnover in Italy and Scandinavia
Comprehensive product range of monitoring / time relays and controllers
No low-end products
Carlo Gavazzi
Strengths:
Competitors
Weaknesses:

16. Competitors in Detail: Eurotherm
Source: VDC market survey
April 2000
General:
Market leader in the field of temperature controllers
English company
Turnover with temp. controllers approx. €160,000
Turnover distrib.: approx. 60% Eu., 30% N. Am.,
10% Asia
Market leader
High product variance
Good value for money
Offers complete controller solutions
Technically very sophisticated products
Controller expert, unknown in the field of switchgear / control systems
Sophisticated products which require explanation
Product range includes only temperature controllers
No low-end products
Eurotherm
Strengths:
Competitors
Weaknesses:

17. Conclusion Temperature Monitoring Relays:
Low-price standard devices for the low-end range with two or three thresholds
Operating philosophy equal
to time relays
Self-contained digital temperature monitoring relays instead of complex temperature controllers
Operating philosophy equal to multimeters
Applicable in connection with resistance sensors or thermoelements
Excellent value for money
New at Siemens
Conclusion

18. Überschrift
3RS17

19. Competitors
The process industry market puts higher demands on devices than the standard industry and is supplied by A&D PI
Precision comparison
A&D PI
A&D CD
<< 0.1% %
Hart-
protocol
Switch on
device
Yes No
Accuracy
Parameter-
ization
Ex. protection
Competitors:
Competitors
Process industry
Standard industry
Philips
Knick
INOR
Phönix
Kanstrup
Murr
Wika
HSB-Elektronik
CEAG
Weidmüller
Competitors Details
A&D PI
etc.

20. Competitors in Detail: Phönix
General
German medium-sized company
Main turnover with terminals and joining technology
Strengths:
Strong position in the field of terminal blocks and terminals for printed-circuit boards
Immense market share and many interface techn. products - Interface relays such as the PLC series - Converters
Weaknesses
Expensive converters (usually 3-way isolation)
Focus on universal converters, which achieve main turnover
Univeral converters can be switched via dip switches in the electronic system
No 6.2 mm devices
Competitors

21. Competitors in Detail: Knick
General
German medium-sized company
Product range includes only converters, absolute expert
Strengths
European market leader in the field of converters
Various series to meet even highest accuracy demands
Brand label partner of Phönix in the field of standard mounting rail devices
Weaknesses
Expensive converters (usually 3-way isolation)
Focus on universal converters, which achieve main turnover
Universal converters can be switched via dip switches in the electronic system
No 6.2 mm devices
Competitors

22. Conclusion Interface Converters:
Analog interface converters are advantageous wherever analog signals must be converted or decoupled.
Electrical isolation
Conversion of standard signals
Conversion of non-standardized signals into standard signals
Conversion of analog variables into frequency
Overvoltage, EMC and short-circuit protection
Conclusion
Every user of a PLC with analog inputs and outputs also requires interface converters
New at Siemens

23. Überschrift
3TX70

24. 3TX70 Interface Modules Main Competitor Phönix
The Phönix PLC system
Direct connection with ribbon
cable from the control
Advantages
Low-cost position
Plugable relay
Easy potential bridging
Disadvantages
Danger of contact failures
Bending / breaking of little legs
Optimized to 24 V DC
Competitors
Further proceedings Siemens
1. Semiconductors as marketing arguments
2. Further reduction in costs for 3TX7004
3. Development of a new housing technology
Important:
Request even with prices that seem to be unattainable !!

25. Überschrift
3UG3

26. 3UG3 Monitoring Relays: Competitors
Strengths against Siemens
Weaknesses against Siemens
Crouzet
Produces Siemens monitoring relays, thus cost advantages
Rather unknown outside France
Dold
Very good reputation for relay devices in Germany and Europe
Higher prices than A&D CD CP. Mostly old products. No switchable functions, many variants. Usually 45 mm housing
Schleicher
Very good reputation for relay devices in Germany and Europe Newly innovated monitoring relays
Higher prices than A&D CD CP. No switchable functions, many variants. Usually 45 mm housings
Carlo Gavazzi
Supposedly European market leader. Very good reputation for relay dev. In Europe
No switchable functions, thus many variants
Competitors
Pilz
Very good reputation due to safety technology. Newly innovated monitoring relays
No comprehensive new product range Rather unknown in the field of monitoring relays
Schneider
Big business volume due to Crouzet take over Product range comprises monitoring relays for many years, therefore well known
Higher prices than A&D CD CP. Usually 45 mm housings
ABB
Offers as brand label partner of Crouzet same devices as Siemens
Higher list prices at equal discounts. Smaller market share in the field oflow-voltage switchgear in Europe

27. Conclusion Monitoring Relays 3UG3
0,2
0,4
0,6
0,8 1
1,2
1,4 10 20 30 40 50 60 70 80 90
100
110
120
130
140
150
160
170
M [Nm] I
Cos j
Monitoring from
electrical and
non electrical signals
Main use for detecting:
faults
symptoms of wear
net problems
load problems
Increase productivity
of your machine
Conclusion