1. LED Technology for efficient Illumination Team Element

2. Project Scope Increase the adoption of the LED lights with businesses and consumers. Recruit from Indiana’s school for R&D to drive down costs of LED technology. Create jobs in manufacturing and installation of LEDs. Minimize impact of conversion to LED by evaluating the viability of converting at a single point.

3. Current Applications Home Applications – Light bulbs and fixtures. Business Applications – Light bulbs and fixtures. – External signs. – Traffic lights. – Street lights. – Product display lights. Source: Lighting Research Center (www.lpr.rpi.edu)

4. Challenges of LED Adoption The use of LED lighting has a high initial capital cost when compared to conventional lighting. The LED functioning is dependent on the surrounding temperature. Source: Wikipedia (http://en.wikipedia.org/wiki/LED)

5. Five Forces Analysis: LED Lighting Industry in Indiana (Who & What) External: - Incandescent lighting - CFL Lighting providers - Foreign LED producers - Other US states Internal: - Indiana’s non-LED business Related Service Providers: - Incandescent bulbs - CFL lighting providers Foreign Players: - Chinese LED Companies - Manufacturers in other US states Direct: - CFL Indirect: - Alternative energy lighting - Building/engineering re-design for natural light use - Light innovation labs - Current LED producers (GE, Sylvania etc) - Lighting installers - Engineering institutions - Maintenance and Services Customers - Institutions, Corporations - Families - Other state agencies Channels - State agencies - Green groups Supplies/Suppliers CustomersCompetitors Substitutes Possible Entrants Current Lighting Industry Clout Installation cost Economy Gov’t Initiatives Technology adoption Weather impact

6. Proposed Solution Allocation of state funds to further research at universities in Indiana to reduce the cost of LEDs ??? Partner with Light Research Institute (http://www.lrc.rpi.edu/aboutUs/becomePartner.asp) Provide incentives (tax credits etc) to businesses and home owners to switch to LED lighting.  create installation jobs. Allocate state funds to change signs and street lights  creates installation jobs. Retool existing factories to manufacture LEDs?

7. Assignments for project Challenges / opportunities, uncertainties, action plan 5 forces in IN - Kailash LED technology – jason H Energy usage, future impact, laws, costs, tax credits – Jason B New home, business, and government construction standards allowing for single point of AC to DC conversion - Todd Consulting company – schools, government, business, homes – cost benefits different lighting solutions - Prashant Partner with major light producers to start highly specialized tech talent in Indiana - Kailash

8. Recommendation - Consulting Company Setup a consulting company in Indiana to promote the use of LED technology within the state. The company will focus on education, consulting and implementation. Education – Promote the benefits of using LED technology via seminars, workshops, advertisements etc.

9. Recommendation - Consulting Company Consulting – Assess the current energy costs. – Recommend areas for the implementation of LEDs. – Provide a cost benefit analysis. – Provide information on government funding programs for the installation of LEDs. – Legal implications due to safety??? Implementation – Own and execute the implementation of project.

10. Recommendation - Consulting Company Target Customers: – Government agencies. – Universities. – Home Builders. Key Partnerships: – National organizations like Light Research to leverage existing research and expertise. – Partnership with vendors to offer competitive prices. – Partnership with installation services

11. Recommendation - Consulting Company Key Success Factors for consulting company – Ability to hire credible and talented resources. – Funding and support from the state government.