1. BizTalk Server 2009: Technical Overview & Roadmap Achieving business edge through process agility Ofer Ashkenazi Senior Product Manager ofera@microsoft.com

2. Topics Why? - Challenges What? - Scenarios, Capabilities and Benefits Who? - Customers & Market Evidence What’s New? - BizTalk Server 2009 and Beyond Why Now? - Summary

3. The Changing Landscape The Changing Landscape Application integration domain

4. Key Customer Pain Points Disparate systems inconsistent information Insufficient supply chain collaboration Frequent business changes Inefficient manual processes Hard to manage complex business rules Lack of visibility of assets and processes

5. Consume User Preferred Channels Compose – Interaction Expose – Service Design Leverage Existing Systems Compose – Transaction SOA Services and Microsoft Technologies BizTalk Server, WCF, Windows Visual Studio, VSTS BizTalk Server, SQL Server BizTalk Server, WCF, SQL Server BizTalk Server, WF SharePoint Server, WF Live Communication Server, SharePoint Server Service Adaptation, Mediation and Events Handling Service Design and Implementation Data Services Connectivity Services Process Services Interaction Services Collaboration Services System Center, MOF Active Directory Partner Solutions BizTalk Server System Center, BizTalk Server SharePoint Server, Silverlight, Office System, ASP.NET, Windows Client Presentation Services SOA Management SOA Security SOA Governance Service. Process, App Business Analytics

6. Topics Why? - Challenges What? - Scenarios, Capabilities and Benefits Who? - Customers & Market Evidence What’s New? - BizTalk Server 2009 and Beyond Why Now? - Summary

7. Common BizTalk Scenarios BizTalk caters to a wide range of scenarios Abstracting back-end systems from customers and clients Automating mission-critical processes Enforcing process compliance and governance Enabling new channels and business models Providing visibility across disparate heterogeneous systems Reducing risks in legacy modernization

8. Common Industry Processes BizTalk lends itself to numerous process types Horizontal Manufacturing/ Retail Financial Services Public/ Healthcare

9. BizTalk Server Workloads Enabling Physical Events Visibility Managing Business Rules Connecting Business Partners Partners Providing Process Visibility and Analytics Connecting Disparate Systems Across Various Boundaries Automating Business Process

10. BizTalk Server Capabilities RFID Platform Business to Business Integration Business Activity Monitoring OrchestrationOrchestration Business Rule Framework Framework MessagingMessaging

11. BizTalk in Retail/Manufacturing Scenario BizTalk in Retail/Manufacturing Scenario Supply chain execution Suppliers DC Warehouse Inventory System ERPSystem ERP System Store Inventory System BizTalkRFID Stores Retailer Check DC Warehouse Inventory Send Order (AS2) DC Warehouse BusinessDecisionMakersMessagingMessaging EDIEDI BREBREBAMBAM Re-stock Orders Orchestration Orchestration BRE (Filter Tags) RFIDRFID Receive Requests for Re-stock Update ERP Receive Shipment Notice Goods Received Update AssignSupplier Process Execution metrics

12. BizTalk Enterprise Ready Capabilities Reliability – persistence and durability Availability – load balancing and fault tolerance Scalability – clustering and servers group Security – service, message and role based Enterpris e Ready High Throughput Business Critical Mission Critical SecureSecure

13. BizTalk Benefits Leverages existing investments Simplifies and automates interoperability Shields from change impacts Promotes agility and manageability Provides business process visibility Reduces operational risks

14. BizTalk Benefits in a Nutshell Empower people with the right Information at the right time Connect Respond and adapt rapidly to business changes Change Provide operational performance metrics to ensure compliance Control

15. Topics Why? - Challenges What? - Scenarios, Capabilities and Benefits Who? - Customers & Market Evidence What’s New? - BizTalk Server 2009 and Beyond Why Now? - Summary

16. Oncology Hematology Associates Customer Video Customer Video Real-Time Data Exchange Boosts Efficiency Raises Revenue by 30 Percent Reduced Paper by 70 Percent

17. BizTalk Customer Facts 12 of the 15 largest retailers in the world 5 of 10 largest hotel chains in the world 6 of the 8 largest U.S. pharmaceutical companies 4 of the 5 largest U.S. electronics parts manufacturers 9 of the10 largest U.S. telecommunications companies 5 of the 8 largest U.S. chemical companies 4 of the 5 largest railroads in the U.S. 9 of the 10 largest insurance companies in the world 23 of 27 EU member governments

18. Enterprise Proven Over 8,500 BizTalk customers worldwide 90% of the Fortune Global 100 use BizTalk

19. Business Needs Lower Pricing Migration away from mainframe to a modern architecture Simplified SWIFT connectivity Real time transaction processing High availability and enhanced STP Business Solution & Benefit BizTalk Server & Accelerator for SWIFT Cost reduction by replacement of 3 legacy applications Greater scalability and transaction processing capabilities Operational Efficiency Through a Consolidated Platform “Microsoft came out best on both performance and cost. Furthermore, we were keen to take advantage of the benefits of a standardized environment. Pim Van der Horst, CIO of KAS Bank

20. “Microsoft’s solution provides us with the required interoperability, reliability and flexibility for rapidly creating and deploying SWIFT- based financial messaging solutions as well as meeting our customers needs more efficiently and effectively.” …Thomas Schreier, Senior Vice President, Information Technology, ING Investment Management Efficiency Through Process Outsourcing Business Needs Implement a new securities processing workflow Outsource operations Reduce operational costs Business Solution & Benefit BizTalk Server and Accelerator for SWIFT Implemented a highly efficient message processing structure. Outsourcing back office operations to Bank of New York

21. Proven Leadership Gartner App Infrastructure Gartner Back End App Integration (Dec 2008) Gartner App Infrastructure for New SOA Application Project

22. Topics Why? - Challenges What? - Scenarios, Capabilities and Benefits Who? - Customers & Market Evidence What’s New? - BizTalk Server 2009 and Beyond Why Now? - Summary

23. V6 BizTalk Server 2009 BizTalk Server Versions Continuous innovation: Release every 2 years

24. BizTalk Server 2009 Themes

25. BizTalk Enterprise Service Bus Guidance v2 Why you want it… Higher levels of reuse Higher levels of reuse Lower operational costs Lower operational costs Dynamic business changes Dynamic business changes Collection point for business, service and exception metrics Collection point for business, service and exception metrics What it gives you… Loosely-coupled messaging environment Loosely-coupled messaging environment Registry-driven message routing Registry-driven message routing Service Discoverability Service Discoverability Itinerary-based routing Itinerary-based routing Logically-centralized messaging fabric Logically-centralized messaging fabric

26. Microsoft BizTalk Server ESB Core Core Engine Services ESB Management Portal Provisioning Framework Reports Alerts Exception Management Exception Logger Exception Handler or Custom Application Fault Processor Transform Service Route Service On-ramps Off-ramps Generic SOAP Send Generic SOAP Send Generic WCF Send Generic WCF Send Generic JMS Send Generic JMS Send Custom Send Custom Send Pipeline Generic Pipeline Generic Pipeline Custom Pipeline Generic SOAP Receive Generic SOAP Receive Generic WCF Receive Generic WCF Receive Generic JMS Receive Generic JMS Receive Generic Custom Receive Generic Custom Receive Pipeline JMS Pipeline Custom Pipeline ESB Reference Architecture Enrich Service Exception Management Store Exception Custom Service ESB Services Resolver Web Service Transformation Web Service Exception Web Service UDDI Service Operations Service ItineraryConfigurationStoreItineraryConfigurationStore Resolver-Adapter Framework Custom Resolver Resolvers (…) Adapter Providers(…) Custom Adapter Provider

27. ESB Itinerary Design Surface

28. BizTalk: Integration Server and ESB in one Product Business Partner CRM HR E-Commerce ERP Business Partner Integration Server (EAI/B2B) Enterprise Service Bus (ESB) ISB

29. SOA Infrastructure UDDI Scenarios: Private Test Registry Trading Partner Collaboration

30. RFID Mobility Scenarios

31. VSTS and TFS Integration Application lifecycle Management Support for team development Microsoft Project Server integration Consistent automated build Integrated source control Bug tracking system Busines s Analyst ProjectManager Dev Team Test Operations ChangeRequests Use Case Non Functional Requirements Bugs Tasks ProductionErrors

32. TFS Integration Points

36. TAP Customer Profiles

37. TAP Customer Quotes “I really can’t tell you just how happy using BizTalk Server 2009 as a fully supported part of VSTS and TFS makes me…” “Having BizTalk Server 2009 seamlessly fit into our application development life cycle under Team Foundation Server is extremely important in terms of our confidence in using BizTalk as the “glue” which binds our business processes together. …to say that it’s “vital to our business” is an understatement.” …to say that it’s “vital to our business” is an understatement.” “In case I haven’t already mentioned this, the build and deploy speed of this beta is excellent. I just built and deployed a four project solution in less than 30 seconds, in a virtual machine.

38. BizTalk Multi-Year Roadmap Maintain release rhythm of roughly every 2 years New & Enhanced Scenarios Low-latency ESB B2B BI/BAM Asset Tracking (RFID) Faster Time to Solution Productivity e.g. Complex Mapping Better Together Integration with the latest new platform Updated platform support SOA and Web Services Business to Business Integration Developer & Team Productivity Main themes for the future releases of BizTalk Server:

39. Future Themes (Beyond 2009) Low-latency messaging enhancements Support for ESB Guidance Developer productivity enhancements Enhanced B2B support (e.g. complex trading partner management, expanded industry standards) Enhanced support for cross-enterprise asset tracking, enterprise manageability of devices, and key industry standards Real-time business event visibility through enhanced BI/BAM Leveraging the latest new platform capabilities (.NET Framework, Visual Studio, and Windows Server)

40. Topics Why? - Challenges What? - Scenarios, Capabilities and Benefits Who? - Customers & Market Evidence What’s New? - BizTalk Server 2009 and Beyond Why Now? - Summary

41. Why BizTalk Now More than Ever? Get more from what you already have Automate to reduce costs and errors Innovate to stay competitive Integrate to eliminate redundancy Provide tighter compliance and control

42. Call to Action: Get ready and involved! Explore the existing resources Prepare for BizTalk Server 2009: Download the Beta version Beta versionBeta version Figure out how your org can save with BizTalk!

43. Additional Resources BizTalk Server Roadmap BizTalk Server Roadmap Introducing Microsoft BizTalk Server Introducing Microsoft BizTalk Server Microsoft BizTalk Server Reviewer's Guide Microsoft BizTalk Server Reviewer's Guide BizTalk Technical Posters BizTalk Technical Posters Microsoft SOA Microsoft SOA Real World SOA Customer Stories Real World SOA Customer Stories Microsoft BPM Microsoft BPM Microsoft's People-Ready Process vision Microsoft's People-Ready Process vision Integrated architecture for process-centric applications Integrated architecture for process-centric applications

44. Bedankt voor uw aandacht

45. Q&A

46. Appendix

47. Import License Management Application Customs Clearance Application BizTalk in eGovernment Scenario Citizen service delivery Receive request for import license Send clearance approval Local State Agency Governme nt Gateway Portal Federal Agency Federal Customs Federal Trade Auditing Application Request custom clearance for shipment Apply for Import license Notify Citizen Receive request for shipment custom clearance Send confirmation & license details eGoverment Citizen Update license details

48. BizTalk in Financial Services Scenario Payments through the SWIFT network Online Shopping Site SWIFT Network Corporate payment to vendor Bank Bank Corporate Vendor PaymentsHub CoreSystem Online payment Transaction Consumer

49. Messaging Benefits RFID Platform Business Rule Framewor k Business to Business Integration Business Activity Monitorin g OrchestrationOrchestration Leverage existing applications as reusable services Simplifies interoperability Shields effects of endpoint changes Reduce risk from application dependencies Provides reliable, traceable, and secure messaging Leverage existing applications as reusable services Simplifies interoperability Shields effects of endpoint changes Reduce risk from application dependencies Provides reliable, traceable, and secure messaging

50. Orchestration Benefits RFID Platform Business Rule Framewor k Business to Business Integration Business Activity Monitorin g MessagingMessaging Automates complex messaging patterns and system workflows Increases manageability through visual development Promotes agile development Reduces change impact through separation of concerns Automates complex messaging patterns and system workflows Increases manageability through visual development Promotes agile development Reduces change impact through separation of concerns

51. Business Rule Framework Benefits RFID Platform Business to Business Integration Business Activity Monitorin g MessagingMessaging OrchestrationOrchestration Increases decision makers productivity through automation Allows rapid adjustment to changes Consistent rules across systems Enables provisioning by non-developers Increases decision makers productivity through automation Allows rapid adjustment to changes Consistent rules across systems Enables provisioning by non-developers

52. B2B Integration Benefits RFID Platform Business Rule Framewor k Business Activity Monitorin g MessagingMessaging OrchestrationOrchestration Reduces time to onboard new partners Seamlessly integrate with a wide range of external parties Preserves investments in legacy protocols (EDI, AS2, HIPAA) Provides out-of-the-box compliance with industry standards and regulations (SWIFT, HL7, RosettaNet ) Reduces time to onboard new partners Seamlessly integrate with a wide range of external parties Preserves investments in legacy protocols (EDI, AS2, HIPAA) Provides out-of-the-box compliance with industry standards and regulations (SWIFT, HL7, RosettaNet )

53. RFID Platform Benefits Business Rule Framewor k Business to Business Integration Business Activity Monitorin g MessagingMessaging OrchestrationOrchestration Provides real-time visibility to the physical events Abstracts device access and management Provides powerful and flexible processing and deployment options Provides real-time visibility to the physical events Abstracts device access and management Provides powerful and flexible processing and deployment options

54. Business Activity Monitoring Benefits RFID Platform Business Rule Framewor k Business to Business Integration MessagingMessaging OrchestrationOrchestration Increases visibility of business metrics across shared processes Reduces costs through early problems detection and alerting Enhances process execution performance Increases visibility of business metrics across shared processes Reduces costs through early problems detection and alerting Enhances process execution performance

55. Flexible, service-oriented architecture Development times cut by 50 per cent 180,000 requests processed monthly Automated IT provisioning Close collaboration with Microsoft The company combined the capabilities of Microsoft ® BizTalk ® Server 2006, SAP, and Aris business process modelling software to automate complex processes, such as IT provisioning Siemens IT Operations is a business unit of Germany- based Siemens, one of the largest electrical engineering and electronics companies in the world. Siemens IT Operations has created a service-oriented architecture to automate key business processes, drive employee productivity, and increase overall operational efficiency. Electronics Company Cuts Project Development Time by 50 Cent with Service-Oriented Architecture “Integration of key systems and processes using BizTalk Server 2006 has allowed us to enhance overall operational efficiency and respond more quickly to end-user requirements.” Thomas Buse, IT Operations Manager, Siemens Customer Case Study Siemens

56. Send variable data from SQL to embed data into RFID tags BizTalk Server RFID pick- up & ship integrated with Dynamics GP to share real-time data with Boeing Produced and managed standard EDI documents -- Advanced Ship Notice (ASN) 850, 856, needed to trade successfully with large supply chain partners like Boeing Needed to track inventories in real-time Needed warehouse system validation for item, lot and serial numbers and quantities Lacked real-time visibility into it production processes Needed to comply with Just-In-Time (JIT) initiatives from larger partners like Boeing “We can watch Boeing’s back and it can watch ours, because we’ll have visibility into Boeing’s consumption of our product. We can then match our production line and inventory associated with it.” Dan Hedger, President Killdeer Mountain Manufacturing Overall production cycle time cut in half 35% reduction in time required to fabricate an assembly 71% reduction in the production to shipment cycle time Cut more than $120,000 in real estate costs Eliminated need for a third-party value-added network Customer Case Study Killdeer Mountain Manufacturing: Supply chain

57. Each store saves 8.5 hours a week Improved customer service in-store Advanced notice on sales patterns More efficient supply- chain ordering Platform to integrate with other systems The group deployed Microsoft® BizTalk® Server 2006 and Microsoft SQL Server™ 2005 at its U.K. and Ireland head office for integration with its 105 stores Virgin Retail needed to connect its central system with in-store transaction logs for greater stock visibility. It also wanted to invest in infrastructure that would promote future integration “We’d seen BizTalk Server 2004 Standard Edition work wonders at our sister operation in the United States. And our in-house development skills are strongly Microsoft, so we are heading towards its technology more and more.” Kevin Hepburn, Head of Software Development, Virgin Retail U.K. and Ireland Virgin Retail U.K.-Wide Retailer Saves 8.5 Hours a Week in Each Store with New Stock Solution U.K.-Wide Retailer Saves 8.5 Hours a Week in Each Store with New Stock Solution

58. Enterprise Service Bus Why you want it… Higher levels of reuse Higher levels of reuse Lower operational costs Lower operational costs Dynamic business changes Dynamic business changes Collection point for business, service and exception metrics Collection point for business, service and exception metrics What it gives you… Loosely-coupled messaging environment Loosely-coupled messaging environment Registry-driven message routing Registry-driven message routing Service Discoverability Service Discoverability Itinerary-based routing Itinerary-based routing Logically-centralized messaging fabric Logically-centralized messaging fabric

59. Service Oriented Development Service Oriented Development Tools Service Oriented Development Service Oriented Development Tools Service Composition Service Composition Service Composition Service Composition Service Orientation Business Process Business Process Business Process Business Process Functional Needs Service Oriented Management Service Oriented Management Service Oriented Management Service Oriented Management Service Registry Service Health Monitoring Service Management Exception Management SLA Management Service Consumers Service Consumers Service Consumers Service Consumers Web 2.0 Composite Applications FormsForms MobileMobile User Experience Service Composition Service Composition Service Composition Service Composition Dynamic Message Transformation Intelligent Routing (Itinerary-Based) Message Enrichment Managed Service Discovery Composed Services Endpoint Resolution Business Process Business Process Business Process Business Process Team Workflow Analytics & Reporting Process Optimization Business Intelligence Business Processes Rules Management Service Enablement and Messaging Service Enablement and Messaging Service Enablement and Messaging Service Enablement and Messaging WS* Standards Legacy Systems AdaptationAdaptation ContractsContracts Federated Identity Federated Identity Federated Identity Federated Identity Federated Data Federated Data Federated Data Federated Data Transform Tools Composition Modeling Composition Testing Service Enablement and Messaging Service Enablement and Messaging Service Enablement and Messaging Service Enablement and Messaging Process Modeling Service Modeling Service Consumers Service Consumers Service Consumers Service Consumers Service Testing PortalsPortals Ux Tools

60. ESB Guidance v2.0 Core Engine Components AdaptersAdaptersDynamicPortsDynamicPorts Pub Sub Engine Engine Pub Sub Engine EngineTransformEngineTransformEngine Business Rules Engine Engine HostEnvironmentHostEnvironment ItineraryServicesItineraryServices ResolversResolvers Adapter Provider Framework ASMXOn-RampsASMXOn-Ramps BizTalk Components ESB Components Custom Web Components WCFOn-RampsWCFOn-RampsManagementPortalManagementPortal Other Servers & Components UDDI2.0UDDI2.0GovernanceToolsGovernanceToolsDatabasesDatabases OrchestrationEngineOrchestrationEngine Frameworks ResolverFrameworkResolverFramework AdapterProvidersAdapterProviders Enterprise Library 4.0 Exception Management Core Web Services Services UDDI3.0UDDI3.0 DevelopmentToolsDevelopmentTools