Presentation on theme: "3 Confidential ScotchBlue Painters Tape and Edge-Lock Paint Line Protector."— Presentation transcript:
3 Confidential ScotchBlue Painters Tape and Edge-Lock Paint Line Protector
3 Confidential ScotchBlue Brand Promise ScotchBlue provides user-friendly, efficient painting project solutions that deliver professional results.
3 Confidential New ScotchBlue Family Brand Mark & Positioning
3 Confidential ScotchBlue Painters Tapes 20+ Years of Proven Performance Acrylic adhesive Medium adhesion Crepe backing Ideal for: Walls Trim Glass Hardware 14 day clean removal Edge-Lock Paint Line Protector Keeps paint out for super sharp paint lines Acrylic adhesive Medium adhesion Smooth structure backing Ideal for: Walls Trim Glass Hardware 14 day clean removal Edge-Lock Paint Line Protector Keeps paint out for super sharp paint lines on freshly painted surfaces (24 hours old) Acrylic adhesive Low-Medium adhesion Flat backing Ideal for: Walls Trim Floors Glass Hardware Accent walls and stripes 60 day clean removal Original Multi-Surface #2090 Advanced Multi-Surface #2093EL Advanced Delicate Surface #2080EL
3 Confidential Edge-Lock Paint Line Protector
3 Confidential ScotchBlue Painters Tape with Edge-Lock Paint Line Protector ScotchBlue Painters Tape has all of the legendary performance PLUS new Edge-Lock Paint Line Protector What is Edge-Lock? Edge-Lock Paint Line Protector is a new 3M proprietary edge treatment designed to produce super sharp paint lines Edge-Lock treatment does not swell with moisture, so there are no added paint ridges It can be handled just like traditional ScotchBlue Painters Tape, no need for an additional protective storage container
3 Confidential Question: Which Product Should I Sell? Answer: All of them!!! All three ScotchBlue Painters Tapes should be sold as a family of products With 20+ Years of Proven Performance, #2090 Original Multi-Surface is the entry point into the ScotchBlue Painters Tape family #2093EL & #2080EL are the ScotchBlue Painters Tapes that will provide the end-user with super sharp paint lines The products you recommend to the dealer / store will depend upon some of the following… Allocated space Competitive tapes currently being stocked / considered Customer / Consumer / Contractor base Primary retail competition for your dealer or paint store
3 Confidential ScotchBlue Painters Tape Financial Example Addition of 2093 will increase POS $, Profit $ & GM% within the ScotchBlue Painters Tape category AND the Total Masking Tape category (Double Click Excel file icon to launch spreadsheet)
3 Confidential Sell Pages Available to Order October 1 Double Click PDF icons to launch each sell sheet to save and / or print (Stock #: )(Stock #: )
3 Confidential Packaging
3 Confidential Open Stock Case Configurations (Shrink-wrapped) 2090 Original Multi-Surfaces 2093EL Advanced Multi-Surfaces 2080EL Advanced Delicate Surfaces Case / Packout Description A Cases Perforated cut case Limited graphics / communication space Case heights vary E Cases Smaller quantities Perforated cut case Limited grapics / communication space Case heights for each available size are the same – offers a more consistent merchandising look N Trays Display case (cap case) Graphics on each side – better communication Case height same for all sizes – more versitile…use in-line / endcap Can be merchandised in two directions Front – two facings Side – three facings Inventory Now Available Inventory Available mid-October
3 Confidential Product List / Pricing (A, E and N cases – Shrink-wrapped) Double click Excel icon to launch Product / Pricing spreadsheet Note: Item UPC for 2080EL will remain the same as current version of Only stock #s and case UPCs are changing.
3 Confidential Display Offerings Floor Stands FS (Available Now) SB MIXED FS (Available Oct 1) Mini Pallets 2090 – 1, 1.5, 2, Mixed 2080 – 1, 1.5, 2, Mixed Counter Tops 2090 – 1 & EL – 1 & EL – 1 & 2 Note: Graphics on Mini Pallets displays in process of being revised. Counter Tops are make to order (6-8 wk lead time)
3 Confidential Permanent N Tray Display Allows for mix and match assortment Permanent display (small footprint) 32wide X 16.5 deep X 51 tall Uses N tray cases on shelves – easy replenishment Late Q4 / January 2011 availability
3 Confidential Merchandising
3 Confidential ScotchBlue Painters Tape PK Cards (Stock #: ) FRONT BACK Note: POP Materials will be available in October
3 Confidential ScotchBlue Painters Tape Hang Card (Stock #: ) FRONT BACK Note: POP Materials will be available in October
3 Confidential ScotchBlue Painters Tape Table Tent (Stock #: ) FRONT BACK Note: POP Materials will be available in October
3 Confidential Merchandising Tools OUTSIDE INSIDE AISLE VIOLATORS DANGLERS CHANNEL STRIPS ScotchBlue Button HEADER Note: POP Materials will be available in October
3 Confidential Marketing Plan TV Ad Website Print Ad – DIY & Pro Sweat Equity Contest Promotional Orders On-line Search Up Sell Nascar End User Literature Online Ads s Social Media eCommerece New Product Promos
3 Confidential 2011 TV Advertising Plan Media Plan Traditional Network /National Cable Advertising during key holidays Channels listed are tentative and subject to change. Final media plan should include additional channels.
3 Confidential Print Ad Creative Pro Contractors Consumers Consumer Print for #2093EL Coming Soon
3 Confidential ScotchBlue Nascar® Events & Promotions The ScotchBlue branded car will be racing twice in 2010 Atlanta – Sunday, Sept 5th (Labor Day) Charlotte – Saturday, Oct 16 th The ScotchBlue branded car will be racing again in 2011 Exciting on-track activities and promotions Games and sampling Sweepstakes with hundreds of prizes including a trip for two for a Sprint Cup race, and an original ScotchBlue car hood signed by Greg Biffle! At track scratch card game At track sweepstakes card
3 Confidential 2010 Consumer Contest Chance to win $15,000 and be a star on DIY Networks Sweat Equity reality show! Consumers to apply via the ScotchBlue contest micro site Winner will receive $15,000 towards the renovation of a room and appear on one episode of DIY Networks Sweat Equity. 20 gift card prizes for runner-ups. Contest to be promoted on-pack, blasts, website, store signage, and more. Millions of impressions!
3 Confidential National End User Contest Microsite to announce program & facilitate entries
3 Confidential e-Marketing Upgrades to the ScotchBlue brand consumer website Focus on product and usage education Enhanced content with tips & techniques Tip sheets & video Downloadable to mobile devices Link to pro-painter website Easy to use where to buy Interface with social media Facebook® Twitter® Product rating & reviews Integrated with paid search efforts
3 Confidential Thank You! Good Selling!!!
3 Confidential Appendix Support Slides
3 Confidential ScotchBlue Product Positioning Original Multi-Surface #2090 Acrylic adhesive Medium adhesion Crepe backing Ideal for: Walls Trim Glass Hardware 14 day clean removal 20+ Years of Proven Performance
3 Confidential ScotchBlue Product Positioning Advance Multi-Surface #2093EL Acrylic adhesive Medium adhesion Smooth structure backing Edge-Lock Paint Line Protector Keeps paint out for super sharp paint lines Ideal for: Walls Trim Glass Hardware 14 day clean removal
3 Confidential ScotchBlue Product Positioning Advanced Delicate Surface #2080EL Acrylic adhesive Low-Medium adhesion Flat backing Edge-Lock Paint Line Protector Keeps paint out for super sharp paint lines on freshly painted surfaces (24 hours old) Ideal for: Freshly painted surfaces (24 hours old) Walls Trim Floors Glass Hardware 60 day clean removal