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Published byVirginia Antley
Modified over 2 years ago
a cluey freelance copywriters presentation © Copyright Cluey Consulting 2007 - 2010
OK, over summer you’ve made the decision This year you’ll get more out of the business
You get some help with a business plan So that’s sorted and filed (or maybe it’s sitting on the bookshelf)
PROGRESS THE ACCOUNTANT IS PLEASED
And the marketing plan has taken time But that’s well underway
WOO HOO NOW FOR THE FUN STUFF
There’ll be: Brochures Mailouts Advertising Newsletters AND THE BIG KAHUNA?
A NEW WEBSITE COOL
So you and your budget Head out for some design help
Then one day they say to you... ‘Time for the words’
So you have a bash at knocking that out You show it around and everyone likes it... then off it goes
UH OH, A CHINK IN THE ARMOUR
Waiting, waiting, waiting... Time to check the results
Brochure Funny, everyone loves it but nobody phones
Advertising Hmmm... not much response to that
Website Looks fantastic! no visitors though
WHAT’S UP WITH THIS MARKETING CAPER?
You’ve put a huge effort into: Planning & Budget Design & Development Printing & Distribution Media Placement
Here’s the thing... There’s a sure fire way to improve your marketing ROI (return on investment)
GET THE COPY RIGHT
You can find a ton of advice out there on: How to write for impact Blogging for beginners 4 tips for this 7 keys to that
But quality writing is about more than that Great copy doesn’t just attract interest It connects with and inspires people Guess who?
FACT To be successful, every piece of marketing needs to engage with its target market
FACT The best way to do that is with active, informative content to motivate and persuade them
You need copy that speaks their language
DO YOU SPEAKA DA LINGO?
Want hot copy? Get noticed, win business and make sales Need a top ranking SEO copywriter... or a web copy expert?
www.cluey.com.au © Copyright Cluey Consulting 2007 - 2010
A cluey freelance copywriters presentation © Copyright Cluey Consulting
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