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VEVO BRANDED CANVAS 1. 2 The Branded Canvas is a large format ad unit designed for high-impact sponsorships. This unit displays in all standard web browsers.

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Presentation on theme: "VEVO BRANDED CANVAS 1. 2 The Branded Canvas is a large format ad unit designed for high-impact sponsorships. This unit displays in all standard web browsers."— Presentation transcript:

1 VEVO BRANDED CANVAS 1

2 2 The Branded Canvas is a large format ad unit designed for high-impact sponsorships. This unit displays in all standard web browsers and is sized to be visible in most standard screen resolutions. The large scale provides ample room for images, messaging and CTA’s and provides large hotspot areas for click-through. VERSIONS VEVO offers two versions of the Branded Canvas depending on the sponsorship type: Branded Canvas: displays with brand’s pre-roll and dissolves when the content plays Original Content Branded Canvas: displays with brand’s pre-roll and video content Please contact your VEVO Account team regarding which canvas is right for your campaign. INTRODUCTION

3 VEVO BRANDED CANVAS 3 GENERAL SPECS Size1500x620px Formats JPG PNG PSD (Layered) Max File Size1MB AnimationNo AudioNo VideoNo ExpandingNo

4 VEVO BRANDED CANVAS 4 BRANDED CANVAS (Download Here)Here Only the Main Messaging area is clickable. Video player expands from the top right and the canvas fades out when the pre-roll completes. See example on next slide. Place all design elements within the folder named “Creative.” Delete or hide the folder named “Template’ then save your final file. VERSION DESIGN NOTES

5 VEVO BRANDED CANVAS 5 BRANDED CANVAS

6 VEVO BRANDED CANVAS 6 ORIGINAL CONTENT BRANDED CANVAS (Download Here)Here Only the Main Messaging areas are clickable. Video player expands from the top right and the canvas slides down revealing the top 90px (light green area) when the pre-roll completes. See the 2 states on next slide. Place all design elements within the folder named “Creative.” Delete or hide the folder named “Template’ then save your final file. VERSION DESIGN NOTES

7 VEVO BRANDED CANVAS 7 ORGINAL CONTENT BRANDED CANVAS

8 VEVO BRANDED CANVAS BEST PRACTICES 8

9 VEVO BRANDED CANVAS 9 KEEP DESIGNS SIMPLE: FOLLOW THE TEMPLATE SUGGESTIONS

10 VEVO BRANDED CANVAS 10 USE THE CANVAS AS A COMPLIMENT OR SECONDARY MESSAGE TO THE PRE-ROLL AND/OR OVERLAY VIDEO PRE-ROLL

11 VEVO BRANDED CANVAS 11 AVOID UNWANTED CROPPING VIDEO PRE-ROLL

12 VEVO BRANDED CANVAS 12 AVOID UNWANTED CROPPING

13 VEVO BRANDED CANVAS 13 AVOID REDUNDANT MESSAGING: POOR USER EXPERIENCE VIDEO PRE-ROLL


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