1. VEVO BRANDED CANVAS

2. INTRODUCTION VERSIONS
VEVO BRANDED CANVAS
INTRODUCTION
The Branded Canvas is a large format ad unit designed for high-impact sponsorships. This unit displays in all standard web browsers and is sized to be visible in most standard screen resolutions. The large scale provides ample room for images, messaging and CTA’s and provides large hotspot areas for click-through.
VERSIONS
VEVO offers two versions of the Branded Canvas depending on the sponsorship type:
Branded Canvas: displays with brand’s pre-roll and dissolves when the content plays
Original Content Branded Canvas: displays with brand’s pre-roll and video content
Please contact your VEVO Account team regarding which canvas is right for your campaign.

3. GENERAL SPECS Size 1500x620px Formats JPG PNG PSD (Layered)
VEVO BRANDED CANVAS
GENERAL SPECS
Size
1500x620px
Formats
JPG
PNG
PSD (Layered)
Max File Size
1MB
Animation No
Audio
Video
Expanding

4. VERSION DESIGN NOTES BRANDED CANVAS (Download Here)
VEVO BRANDED CANVAS
VERSION DESIGN NOTES
BRANDED CANVAS (Download Here)
Only the Main Messaging area is clickable.
Video player expands from the top right and the canvas fades out when the pre-roll completes. See example on next slide.
Place all design elements within the folder named “Creative.” Delete or hide the folder named “Template’ then save your final file.

5. VEVO BRANDED CANVAS
BRANDED CANVAS

6. VERSION DESIGN NOTES ORIGINAL CONTENT BRANDED CANVAS (Download Here)
VEVO BRANDED CANVAS
VERSION DESIGN NOTES
ORIGINAL CONTENT BRANDED CANVAS (Download Here)
Only the Main Messaging areas are clickable.
Video player expands from the top right and the canvas slides down revealing the top 90px (light green area) when the pre-roll completes. See the 2 states on next slide.
Place all design elements within the folder named “Creative.” Delete or hide the folder named “Template’ then save your final file.

7. ORGINAL CONTENT BRANDED CANVAS
VEVO BRANDED CANVAS
ORGINAL CONTENT BRANDED CANVAS

8. VEVO BRANDED CANVAS BEST PRACTICES

9. KEEP DESIGNS SIMPLE: FOLLOW THE TEMPLATE SUGGESTIONS
VEVO BRANDED CANVAS
KEEP DESIGNS SIMPLE: FOLLOW THE TEMPLATE SUGGESTIONS

10. VEVO BRANDED CANVAS
USE THE CANVAS AS A COMPLIMENT OR SECONDARY MESSAGE TO THE PRE-ROLL AND/OR OVERLAY
VIDEO PRE-ROLL

11. AVOID UNWANTED CROPPING
VEVO BRANDED CANVAS
AVOID UNWANTED CROPPING
VIDEO PRE-ROLL

12. AVOID UNWANTED CROPPING
VEVO BRANDED CANVAS
AVOID UNWANTED CROPPING

13. AVOID REDUNDANT MESSAGING: POOR USER EXPERIENCE
VEVO BRANDED CANVAS
AVOID REDUNDANT MESSAGING: POOR USER EXPERIENCE
VIDEO PRE-ROLL