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XE.com and the “XE Currency Mobile” App N6 Business Innovation Conference September 28, 2011.

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Presentation on theme: "XE.com and the “XE Currency Mobile” App N6 Business Innovation Conference September 28, 2011."— Presentation transcript:

1 XE.com and the “XE Currency Mobile” App N6 Business Innovation Conference September 28, 2011

2 XE Overview Founded in Newmarket in August 1993 Since 1195, XE has built a huge global online audience of people with a very specific, shared interest: foreign exchange rates. 19+ million unique users per month (source: Google) 6+ million mobile app downloads Built “organically” – no advertising or key word purchases

3 XE Profile

4

5

6 XE’s Site Popularity Only about 320 web sites in the world are more popular (Source: Amazon’s Alexa web ranking service, Aug 2011) XE.com has a larger audience than: Bloomberg.com USAtoday.com Forbes.com Expedia.com The Financial Times (ft.com) And many other famous names

7 100 % 96 % 86 % 83 % 82 % 71 % Source: Alexa, Aug Comparison of Audience Sizes

8 XE.com Monthly Unique Users Source: Google

9 XE Currency Mobile App Allows access to the most important content from the XE.com website on a user’s mobile device. Separately developed versions for iPhone and iPad, Android, Blackberry, and Windows Phone 7 Featured in Apple stores and pre-loaded on demo iPads Featured by Apple in the App Store as “App of the Week” in over 70 countries Top ten free Travel app in App Store in 70 countries Number 1 travel app in 12 countries!

10 App Store Feature UK, March 2011

11 Free Travel Apps UK, March 2011

12 XE Currency on iPhone

13 XE Currency on iPad

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15 XE Currency App Installs iPhone iPad Blackberry Android

16 Conclusion Test drive of app, technical infrastructure permitting Questions


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