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In 2009, Boys & Girls Clubs of Indianapolis worked to integrate the BE GREAT theme into its marketing and fundraising efforts. –Integrated into advertisements,

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Presentation on theme: "In 2009, Boys & Girls Clubs of Indianapolis worked to integrate the BE GREAT theme into its marketing and fundraising efforts. –Integrated into advertisements,"— Presentation transcript:

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2 In 2009, Boys & Girls Clubs of Indianapolis worked to integrate the BE GREAT theme into its marketing and fundraising efforts. –Integrated into advertisements, brochures, direct mail, display boards, business cards, billboards, website, and viral videos.

3 The BE GREAT campaign provided consistency in all of our messaging. BE GREAT has inspired our members, staff, Board Members, and donors to share what they want to BE. BE GREAT has inspired the community to BE INVOLVED! BE GREAT has inspired donors to BE THE ONE! Quick Facts

4 Business Cards

5 Club Decorations/Inspirations

6 Brochure

7 Fact Sheet

8 Direct Mail

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11 Display for Fairs

12 Print Advertisement

13 Billboard

14 TV Advertisements/PSAs Trouble viewing video? Click here.

15 TV Advertisements/PSAs Trouble viewing video? Click here.

16 Viral Video Trouble viewing video? Click here.

17 Website

18 Questions Coco Wolf, Director of Marketing/PR x15

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