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Indicator 3.10 part II Employ product-mix strategies to meet customer expectations.
Explain how product bundling works
Describe occasions when the use of product bundling makes good business sense
Discuss benefits associated with product bundling
Identify challenges with product bundling
Explain ways marketers bundle products Product category Customer Application
Discuss the impact of product bundling on pricing decisions
Describe considerations in developing a product bundling strategy
3.08 Employ product-mix strategies to meet customer expectations Performance Indicator: Describe the nature of product bundling.
3.10 Employ product-mix strategies to meet customer expectations Performance Indicator: Describe the nature of product bundling 3.00 Understand product/service.
Role Play: Toy Company Intern Chapter 2 – Basic Marketing Concepts The DECA Connection Contact: Nicole Smith
11-1 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 11 Marketing Processes and Consumer Behavior.
Indicator 1.03 Employ marketing-information to develop a marketing plan.
Business Essentials 9e Ebert/Griffin Marketing Processes and Consumer Behavior chapter eleven.
The Marketing Mix. 4.2 Marketing Applications The Marketing Mix: Consists of variables controlled by marketing professionals in an effort to satisfy the.
Price The charge the product is sold to the consumer at.
W HAT IS THE MARKETING CONCEPT ? Businesses should strive to satisfy customers while making a profit. W HAT IS A TARGET MARKET ? A group of people.
Chapter 2 Basic Marketing Concepts 1 Marketing Essentials Chapter 2 Basic Marketing Concepts The Marketing Concept.
P3 & M1. The Task Explain the benefits to customers of a business using Internet marketing (P3) Analyse the benefits of Internet marketing to customers.
© 2013 South-Western, a part of Cengage Learning. All rights reserved. Chapter 12 | Slide 1 Chapter 12: Creating and Pricing Products That Satisfy Customers.
ProductPrice PlacePromotion Marketing Mix (4p’s) Slide 1 The marketing mix principles are controllable variables which have to be.
Aa. Long-term Goal ➲ State the intended goal Customer Wishes ➲ Describe customer needs and wishes ➲ Explain the requirements.
Chapter 2 Basic Marketing Concepts 1 Marketing Essentials Chapter 2 Basic Marketing Concepts Section 2.1 The Marketing Concept.
Indicator 4.01 Manage channel activities to minimize costs and to determine distribution strategies.
12-1 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 Pricing, Distributing, and Promoting Products.
Marketing Process Understand the marketplace and customer needs Design a customer driven marketing strategy Develop an integrated marketing mix program.
consumer The 4 Ps of Marketing T he success of a marketing strategy depends on planning the right combination (or mix) of marketing elements. These elements.
Segmentation, Targeting, and Positioning. Segmenting, Targeting, and Positioning What do these words mean? My opinion is that the none of these three.
McGraw-Hill/Irwin ©2003. The McGraw-Hill Companies. All Rights Reserved Chapter 6 Building Customer Relationships Relationship Marketing Relationship Value.
2.05 Define the terms positioning (the process businesses can use to occupy the desired space in customers’ minds about a product, brand, company, etc.);
Today I will: Learn the role value plays in pricing decisions So I can: Explain the goal of pricing I will know I’m successful when: I see the value of.
RETAIL MIX This simulation challenges your ability to make business decisions affecting the sales for several periods. The group is divided into teams,
MARKETING MANAGEMENT MMG 3104 Lectured By: Mr. muhammad hafiz mazlan
Recognize the importance of marketing.. “Marketing is beneficial to consumers because it brings new and improved products to the market, as well as lowering.
Developing and Implementing Marketing Plans. Learning Outcomes To be able to discuss the meaning of a marketing plan (E) To be able to analyse the internal.
SECTION 2.1 THE MARKETING CONCEPT Chapter 2: Basic Marketing Concepts.
© 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 8 Internet Marketing Management Team Decision Making Event Scenario You must develop a plan to.
Objectives: Recognize the role value plays in pricing decisions Explain the goal of pricing See the value of Pricing as one of the key components of the.
Product Presentation October, 2003 confidential PRODUCT NAME.
TEACHMEET TWEAK Pyramid of Learning. Can you produce a pyramid explaining promotion? Price The amount charged Price attracts customers making profit Customer.
Standard 5 - Product Management. Standard 5 Day 1 Students will be able to: Understand the importance of generating product ideas to the ongoing success.
ProductPrice PlacePromotion Marketing Mix (4ps) Slide 1 The marketing mix principles are controllable variables which have to be.
© 2009 South-Western, Cengage LearningMARKETING 1 Chapter 19 MANAGING RISKS 19-1Assessing Business Risks 19-2Identifying Marketing Risks 19-3Managing Marketing.
PowerPoint Presentation by Charlie Cook Copyright © 2005 Prentice Hall, Inc. All rights reserved. Chapter 10 Understanding Marketing Processes and Consumer.
Marketing Campaign A Marketing Campaign You have been asked to produce a marketing campaign for a ‘Trainer/Sport Shoe’ Come up with the design.
Chapter 1: World of Marketing Section 1.1 What is Marketing.
International Marketing Jeremy Kees, Ph.D.. Why is International Marketing Important? The global economy accounts for $7 trillion For 20 years, U.S. exports.
1 Marketing Essentials The Marketing Concept. 2 What You'll Learn The marketing concept The difference between customers and consumers What a market.
(chapter 4) (3 rd semester). Marketing environment consists of all those internal and external forces which affect the marketing strategies. Modern marketer.
Product – what you are selling Price – how much you are charging Place – where it is being sold, how it will get from manufacturer to consumer
The Marketing Mix. The 5 P’s of Marketing People Price Place Product Promotion.
Chapter 7 Pricing strategies. ‘Value’ may be one of the most overused and misused terms in marketing and pricing today. ‘Value pricing’ is too often misused.
McGraw-Hill © 2000 The McGraw-Hill Companies 1 S M S M McGraw-Hill © 2000 The McGraw-Hill Companies Chapter 6 BUILDING CUSTOMER RELATIONSHIPS.
CHAPTER ONE Consumer Behavior and Marketing Strategy McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved.
MARKETING MIX. What is Marketing Mix? The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet.
Chapter 9: Marketing: Providing Value to Customers 1.What is Marketing? 2.The Marketing Mix 3.Pricing a Product 4.Placing a Product 5.Promoting a Product.
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