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Published byClay Hebard
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Indicator 3.10 part II Employ product-mix strategies to meet customer expectations.
Explain how product bundling works
Describe occasions when the use of product bundling makes good business sense
Discuss benefits associated with product bundling
Identify challenges with product bundling
Explain ways marketers bundle products Product category Customer Application
Discuss the impact of product bundling on pricing decisions
Describe considerations in developing a product bundling strategy
Marketing Mix (4p’s) Slide 1 Product Price Place Promotion
The 4 P’s of Marketing consumer The Marketing Mix.
Price The charge the product is sold to the consumer at.
Employ marketing-information to develop a marketing plan
Indicator 4.01 Manage channel activities to minimize costs and to determine distribution strategies.
Section 2.1 The Marketing Concept
P3 & M1.
© 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 12 Retail Merchandising Individual Series Event Scenario The owner of Luxury Furniture wants.
RETAIL MIX This simulation challenges your ability to make business decisions affecting the sales for several periods. The group is divided into teams,
What is Marketing? Everything What is marketed? Goods Consumer and industrial Services Ideas.
Principles of Marketing
12-1 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 Pricing, Distributing, and Promoting Products.
Today I will: Learn the role value plays in pricing decisions So I can: Explain the goal of pricing I will know I’m successful when: I see the value of.
Chapter 9: Marketing: Providing Value to Customers
MARKETING Strategies MARKETING Process.
PowerPoint Presentation by Charlie Cook Copyright © 2005 Prentice Hall, Inc. All rights reserved. Chapter 10 Understanding Marketing Processes and Consumer.
Recognize the importance of marketing.
4 P’s of Marketing.
ProductPrice PlacePromotion Marketing Mix (4p’s) Slide 1 The marketing mix principles are controllable variables which have to be.
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