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Indicator 3.10 part II Employ product-mix strategies to meet customer expectations.

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Presentation on theme: "Indicator 3.10 part II Employ product-mix strategies to meet customer expectations."— Presentation transcript:

1 Indicator 3.10 part II Employ product-mix strategies to meet customer expectations.

2 Explain how product bundling works

3 Describe occasions when the use of product bundling makes good business sense

4 Discuss benefits associated with product bundling

5 Identify challenges with product bundling

6 Explain ways marketers bundle products Product category Customer Application

7 Discuss the impact of product bundling on pricing decisions

8 Describe considerations in developing a product bundling strategy

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