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Indicator 4.01 Manage channel activities to minimize costs and to determine distribution strategies
Explain the importance of coordinating channel management with other marketing activities
Identify ways that computers are helping to coordinate channel management with other marketing activities
Describe aspects of channel management that should be coordinated with other marketing activities
Explain procedures for coordinating channel management with other marketing activities
Demonstrate procedures for coordinating channel management with other marketing activities
Vocabulary Horizontal conflict Vertical conflict
Describe the bases of power within a distribution channel
Explain channel leadership
Explain types of channel conflict
Describe ways to achieve channel cooperation
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Learning Objective To be able to explain vertical and horizontal integration.
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