1. INTERNATIONAL TELECOMMUNICATION UNION ASO STRATEGIES István BOZSÓKI, ITU/BDT/TND 1EUR RI, Budapest, November 2012

2. Guideline: Scope and objective Objective To assist the African countries in making their own roadmap –To shift smoothly from analogue to DTTB and MTV To provide information regarding the cost benefit analysis of policy decisions and best practices Guidelines on – Transition from analogue TV to Digital Terrestrial Television Broadcasting (DTTB) – Introduction of Mobile Television Broadcasting (MTV) Identification of – The policy, economic and technology choices – Their potential impact DTTB and MTV introduction Providing many practical examples and references to documents for additional or more detailed information Scope EUR RI, Budapest, November 20122

3. Guideline: Asia Pacific Revisions WTDC 10 assigned priority to assisting developing countries in Asia Pacific on digital migration including archives Guidelines Updated to reflect the different ITU rules and requirements in Region 3 (Asia Pacific) Addition of New Chapter on Archives Migration Survey conducted to identify needs and to select 5 pilot countries with whom to develop migration roadmap models for AP ASIA PACIFIC UPDATE EUR RI, Budapest, November 20123

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5. Content Functional building blocks related to ASO Conclusions 5 Process of turning off the analogue terrestrial television signal and replacing it with a digital signal Government initiated policy, aiming at – More channels and services – New revenue streams and business models The key objective in the ASO process is reducing the risk of service interruption Analogue switch-off (ASO) Main items EUR RI, Budapest, November 2012

6. Regulator’s roadmap 6 The four phases can be carried out sequentially – Including the 13 Policy & Regulation and the 5 ASO functional blocks Often first three are carried out partly in parallel Scope of this presentation In phase 2, functional layer ASO is addressed EUR RI, Budapest, November 2012

7. Regulator’s roadmap: ASO Planning (phase 2) 7 Input/ output Functional building blocks Non-specific DTTB/MTV activities Time line Consultation with market parties DTTB/MTV regulation ASO plan ASO planning Publication before licensing procedure is finalised 2.15 Organizational Structure & Ent. ASO planning 2.18 ASO Communication Plan 2.14 Transition Models 2.16 ASO Planning & Milestones 2.17 Infra & Spectrum compatibility EUR RI, Budapest, November 2012

8. Organizational Structure & Entities(2.15) 8 ASO success factors – Coordination across value – Strong Leadership – Effective Communication (see 2.18) – Sufficient Financial resources ASO key costs categories 1.Migrating viewers [++++] 2.Transmitter network changes [+] 3.Re-farming & compensations [++] 4.Simulcasting (if applicable) [+++] 5.ASO Management [+] 6.Certification & labeling [+] 7.Resolving interference [+] EUR RI, Budapest, November 2012

9. Transition Models (2.14) 9 ASO model factors 1.PSB services 2.# of analogue viewers 3.Spectrum availability 4.DTTB service uptake Two basic ASO models 1.ASO with Simulcast: A.Phased B.National 2.ASO without Simulcast EUR RI, Budapest, November 2012

10. ASO Planning & Milestones(2.16) 10 Planning questions – When to start – Where to start – How long (total/each phase) Key Result Paths: – Communications – Device Logistics – Network Roll-out – Consumer Monitoring – Regulations & Licensing – Financial Support No clear marker Three basis options: Highly populated areas Rural areas Specific test areas Minimum benefit time for viewer NSP updated & service licensed A-TV licensing stopped A-TV broadcasters informed 1. DTV intro2. Simulcast3. ASO STB distributed Customer Contact Centre in place Compensation Scheme operational Monitoring affected viewers A-equipment dismantled Removing restrictions in DTV network EUR RI, Budapest, November 2012

11. Infra. & Spectrum Compatibility (2.17) 11 Incompatibility only if: – Simulcast – Lack of Spectrum Infrastructure incompatibility: – Lack of antenna space – Lack of floor space – Lack of power & cooling Resolving spectrum is trading off: – Continuing analogue TV – Best digital coverage Infrastructure principles Antenna space Reduce gain & increase power Floor space Reduce power & increase gain Transmitter Space Pre-fab containers (feeder cable loss!) Floor & Antenna Space Reduce power & gain Increase robustness Reduce coverage Spectum principles Improving Digital Lowering A ERP Increasing D robustness Reducing D coverage Degrading Analogue Allow more D inteference EUR RI, Budapest, November 2012

12. ASO Communication Plan (2.18) 12 ASO strategy is phased in stages ASO target groups – Viewers (including disabled, elderly people, community centres, landlords, public places, etc) – Industry (including STB producers, retailers, broadcasters, local Governments, consumer associations & certification institutes) Communication tools – Website (including ‘PC’ checker!) – Printed media – Direct mail – Customer Contact Centre EUR RI, Budapest, November 2012

13. Conclusions ASO 13 ASO is Government initiated and led process: – Government is responsible for DTV service (& levels) – Government will incure (significant) costs ASO key decisions are: – Simulcast or not – When, where and how long ASO process requires timely & careful planning, esp. when simulcast & infra/spectrum incompatibility exist ASO Key Success Factors: – Coordination across value – Strong leadership – Effective communication – Sufficient financial resources EUR RI, Budapest, November 2012

14. Thank you ! István Bozsóki ITU/BDT/TND istvan.bozsoki@itu.int EUR RI, Budapest, November 201214