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Texas Parent to Parent Regional Marketing Partners Training.

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Presentation on theme: "Texas Parent to Parent Regional Marketing Partners Training."— Presentation transcript:

1 Texas Parent to Parent Regional Marketing Partners Training

2

3 Your Hosts Tamala Barksdale Vice President Rene Craft Navigate Life Day Outreach Trainer Texas P2P Partners Training Judie Mattocks Marketing Manager

4 UPDATES Texas P2P Partners Training

5 Official Website Launch Texas P2P Partners Training

6 Navigate Life Partner Guide and Marketing Materials Texas P2P Partners Training

7 Official Website Launch Texas P2P Partners Training

8 Reaching Audiences Texas P2P Partners Training

9 Who Are we Trying To Reach? Texas P2P Partners Training

10 Healthcare Texas P2P Partners Training

11 Reaching Out Who to call or email? » Hospital social work team »Community outreach team »Office manager Key Benefits? » Information that will assist their client and patients »Resource that helps fulfill their institutional mission Texas P2P Partners Training

12 What is The Ask? Texas P2P Partners Training »Host an event. »Host a table. »Share the website in facility newsletter. »Show the website in departmental meetings. »Distribute referral cards to patients/clients. »Display the campaign conference booth. »Display posters.

13 Education Texas P2P Partners Training

14 Reaching Out Who to call or email? »School Health Advisory Councils »Special Education Directors and Coordinators Key Benefits? » Information for students and families »Connections for families in the community Texas P2P Partners Training

15 What is The Ask? »Share the website on social media. »Share the site with all referring staff. »Share the website in district newsletters. »Offer referral cards to parents that may need the information. »Display posters in the central administration offices. Texas P2P Partners Training

16 Business Texas P2P Partners Training

17 Reaching Out Who to call or email? » Human Resource Departments »Community Outreach Team Key Benefits? » Information and resource for employee families »Community contribution in hosting an event Texas P2P Partners Training

18 What is the Ask? Texas P2P Partners Training »Sponsor a community event »Host an awareness day tabling event »Email all employees about the website »Include the website in the company newsletter and intranet »Host the conference display booth »Display posters

19 Faith Based Texas P2P Partners Training

20 Reaching Out Who to call or email? » Mission Committee Chair »Volunteer Coordinator »Special Needs Ministry Key Benefits? » Fulfills church mission »Helpful information for congregants »Event offers volunteer opportunity Texas P2P Partners Training

21 What is The Ask? Texas P2P Partners Training »Make an announcement about the website. »Make an announcement about the awareness day. »Include the website and awareness day in the church newsletter. »Host an awareness day event or information session. »Host the conference display booth. »Display posters.

22 Non-profit Texas P2P Partners Training

23 Reaching Out Who to call or email? » Executive Directors » Directors of Communications »Volunteer Coordinators »Directors of Programs Key Benefits? » Useful information for their clients » Fulfilling the organizational mission Texas P2P Partners Training

24 What is The Ask? Texas P2P Partners Training »Share the website with their clients. »Host an awareness day event. »Participate in an event with a table at a larger event. » Link to the navigatelifetexas.org website. » Share the website in their social media. »Share the website in their newsletters. »Share the website with their funders.

25 Law Enforcement Texas P2P Partners Training

26 Reaching Out Who to call or email? » Community Services Office Key Benefits? » Referral for families in need of assistance »Fulfills law enforcement mission Texas P2P Partners Training

27 What is The Ask? Texas P2P Partners Training »Participate in an awareness day event. »Host an awareness day event. »Share the website with all referring staff. »Distribute wallet cards. »Include the website in a departmental newsletter. »Display posters.

28 Navigate Life Day Marketing Ambassador Checklist Navigate Life Outreach – Ambassador Expectations » Participate in 5 training webinars Orientation and Website Reaching audiences Media training/technical assistance Awareness Day prep Reporting/Celebration »Recruit local event organizers within personal/business network »Recruit local event organizers from call center contacts »Identify opportunities for organizations to come together for newsworthy, large-scale, community events »Promote the Website »Distribute materials and digital files to event organizers when possible »Provide mailing info for direct shipping if needed »Weekly status report List of completed contacts and outcome »Follow up with event organizers EnviroMedia will be available 24/7 to provide technical assistance. Texas P2P Partners Training

29 Discussion Texas P2P Partners Training

30 Questions? Texas P2P Partners Training


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