1. “Law Of Association”
Interviewing the Guru

2. Why Do An Interview? Credibility Builder Authority Figure
Simple Form Of Product Creation
Profitable

3. Interview and Package
When it comes to product creation, many people struggle with the process and it can take up to several weeks or more just to create a simple product for their own online home based business.
A great way of creating a quality product quickly is to interview an expert in your niche and then package it up as a product.
Creating an interview product is definitely one of the easiest and fastest ways of creating a high quality product which will benefit you and your online business.

4. Limited Expertise = Limited Income
The number ONE mistake most newbies make is that they think they have to be the expert to sell high end internet products
What people really want is credible information based on expertise and experience
The experts are out there…Ask them the
questions and you sell the answers
The number ONE mistake most newbies make – They think that THEY have to be an expert or guru in order to sell good, high-value information products… and they could not be more wrong.
What people really want is credible information based on expertise and experience – But YOU don’t have to be the person who has all that!
The experts are out there – Get hold of them. Ask them the questions and you sell the answers.

5. You’re about to discover how to use other people’s skills, reputation and time to leverage yourself from zero to hero in any niche market..
Overcome your “FEAR and AWE” of Gurus
Stop struggling to get recognition in your market….
Start capitalizing on the expertise of others

6. Just a Few Facts to Think On
FACT 1 – It’s easier to work with established leaders or gurus, than to work against them and try to beat them at their own game.
FACT 2 – When people associate you with other gurus, you are branded as a guru too even though you may be a complete newbie.
FACT 3 – Once you’ve been branded as an expert or a “guru,” people are willing to pay through their noses to do business with you.

7. “Law of Association” Expert by Association
To get rich and famous fast, associate yourself with people who are ALREADY rich and famous.
If you associate yourself with a guru (someone successful) you’re also seen as someone equally successful.
If you’re seen with rich and powerful people, you instantly also become rich and powerful – It’s a fact of life!
If you associate yourself with someone, you are perceived to be similar/alike to that person in both positive and negative ways.
No matter what market you’re in, if you can convince the top experts and big names to work with you and brand yourself by leveraging on their expertise, contacts and reputation, you will make more money faster than all your competitors.

8. “Law of Association” and Its Power
Understand the
“Law of Association” and Its Power
Napoleon Hill romanced and interviewed the richest people of his decade, turning himself into an expert almost overnight with his book “Think and Grow Rich” – yet Napoleon himself wasn’t rich until he published his book!
No one cared that Napoleon Hill wasn’t rich; all they understood was that since he had access to the richest and most powerful men of his time, then he himself must be rich and powerful!

9. The Interview Why Do I Need to Do an Interview?
An interview is the golden key to opening doors
It is a fast way to create informational products
Leverage traffic from the experts
Expert by application
Powerful interactive format

10. The Interview, continued….
Select your topic or niche
Find the experts
Research the experts
Contact the experts
Follow up and set up interview
Do the interview

11. Why Learn How to Do Interviews Correctly?
The best answer I have to this question is this: Doors will become closed to you if you don’t come across as knowing what you are doing!
#1 Skill of an Interviewer:
LISTEN!

12. Traits Of Experts To Look For
Own Products
Have a list
Credibility and are Authority Figures (Star Power)
Proven Results

13. Where to Find Experts to Interview
Google or search engine strategy (Use )
Article directories
Forums, blogs, social networking
Attend live seminar events
Become an Affiliate for their products (ClickBank, Paydotcom)
Ask the experts for recommendations When you find a potential expert do a search on Google and see what comes up. Look for their credibility!
Google or search engine strategy – Open up Google and type in your niche keyword. Google will search for other Internet marketers and businesses that are in your niche. Use to look up domain names to get contact info if not on website.
Article Directories – Find contact information in the resource box and contact the article’s author.
Forums, Blogs, Social Networking – Utilize sites such as Twitter, Facebook, Linkedin, and testimonials from sales pages.
Attend Live Seminar Events – There is no better way to form relationships than the Face-To-Face meeting…. This is where real interviews take place.

14. Pay attention to the publications and any other media you may keep track of in your market Niche.
Specifically,
Those who gets quoted when articles or blog posts are written about your Niche These are already recognized market authorities. Excellent to approach for an interview
Use social media tools to spread the word that you seek an expert such as;
Twitter
Facebook

15. Google search: Simple Google search on your topic and see which names keep coming up.
Blog search: Find experts who have blogs on the topic and contact them.
Published articles: Look at online resources such as ezinearticles.com
Clickbank marketplace: Look at the top selling information products in your Niche market
Amazon: Check out the authors of the top selling books in your Niche especially of new books as the authors will be keen to promote them and will be used to giving interviews.
Press releases: prweb.com is one of the best. Ready-made list of people who actively want publicity.

16. Research the Potential Expert You Want to Interview (Do Your Homework)
Don’t go to somebody when you don’t know the first thing about them.
The person you approach to do an interview with wants to know you’ve done a little homework.
So do your research on the people you want to do interviews with. It’s absolutely critical.
Google search for Experts BIO’s
Research Experts products
Look for social media profiles
Check Experts blogs
Check Sales pages
Sign up for their free products
Read their books & listen to their CD’s
Read their books, listen to their CDs, Read their BIOs, read their profiles on social sites, read their sales copy, check out what kind of products they have. Follow them on places like Twitter.com, Facebook, etc. to learn their likes and dislikes.
Know that they will have good content to share with your audience.

17. The Approach
Make sure you’re approaching the right experts with the right target market that matches your message and your offer.
When the expert asks you why you want to do an interview with him or her, make sure you have a good reason.
Give details on the subject and focus of the interview
Where, when, and how will the interview be conducted
Once again show how it will “BENEFIT” everyone involved – you, the expert, and the audience.
Treat them with respect and you'll get a far better and more interesting result
The approach is key, especially the way you approach the bigwigs, the big list owners and the big names out there.
The approach must be ‘you-oriented’. You know, “How can I help you?” It has to be something that’s beneficial to them.

18. YOU NEED THEM…THEY DON’T NEED YOU!
Build a real relationship before the approach
Wrong approach: Cold with generic canned request.
“Hey this is so and so and I’m interviewing some of the top experts in your field for a product that I am creating called ‘How to succeed at making money online as a beginner.’ Since you’re so successful, I would really love to include an interview of you in my product.”
“I am really confident that this product is going to be a HUGE HIT, so you’ll get a ton of FREE exposure from doing this interview. Please let me know as soon as possible if you can do this interview with me.
Thank You
DELETE!

19. Reply Back Better Approach:
sincere to your potential interviewee that simply thanks them for what they do. Do not be vague make sure you are very specific.
“Hello Expert this is so and so and I am on your list and I have bought many of your products. (Name them)
I would like to take this time to personally thank you for what you are doing and for the help you have provided me through your products.
(tell them how they have helped)
What I like most about the product is the fact that it …….
(tell them what you liked in detail
Again thank you!
Reply Back

20. Written Interview
questions to Expert and they reply with an answer back.
You lose the dynamic of an actual conversation.
You lose the possibility of the follow-up to the questions you get back.

21. Recorded Audio
This is the next best way if you can’t get a live, face-to-face interview on camera.
You still have the audio and can add visuals to it later such as pictures of yourself and the person being interviewed, graphs and charts, etc.
Recording devices;
Hidefconferencing.com
Talkshoe
Skype
Freeconferencing.com
Instantteleseminar.com
Learn to recognize different tones in the interviewee’s voice, such as excitement.
You can turn it into text for an e-book.
You can use any call service that has a recording device, such as talkshoe, skype, or
Learn to recognize different tones in the interviewee’s voice, such as excitement.

22. Recorded Interviews Face to Face – The Best Way to Do an Interview
If you have the face to face video, you can strip out the audio to use with mp3 or you can have audio put into text.
Your viewers will be able to connect to you and you can do a better job of drawing them into the interview with you to make them feel they are a part of the interview.
Remember to analyze body language during the interview.
Some information does not show in the answers, but in the body language…. If the interviewer wants to go beyond the surface and find out why people act or think the way they do, it is crucial to also analyze body language.

23. Preparing for the interview
When you have lined up the experts to interview, you should prepare a list of about 10 questions you want to ask. Some interviewees may like to see this list in advance but the idea is to keep it as a friendly conversation but structured.
To get questions, you have to find out what people in your niche want to know.

24. Getting Questions Or Topics To Discuss.
If you don't know the questions you need to research
Where to find the questions to ask:
Forums
Ask your list
Brainstorm with others
Yahoo Answers
Twitter
Facebook
Sales Pages (Look for claims) Bullet points

25. Interviews are Not Just a List of Questions
To be a good interviewer you need to know that the interview itself is not just about the guest that is being interviewed; and it's certainly not all about “YOU”.
*Most Important* Know that there is a third element to all interviews that is much more important than the two people carrying on a conversation.
You will know when you should talk, how much to say, and when to shut up.

26. The Important Third Element
It is important to remember that there are third parties involved in the interview – the audience
Make them feel a part of the interview
Build a relationship, not just with the person you are interviewing but with your audience as well
Make them feel like you are getting the information to benefit them as well as you

27. The Questions Four Types of Questions
Shaken – A question completely unexpected.
Stirred – Emotional and moving.
Gently tossed – Easy question…. Maybe something new for the audience.
Over easy – Completely expected.
Important Questions to Ask: Who, What, Where, When, Why and How? Open-ended questions will take some thinking on the part of the person you are interviewing.

28. Closed Questions
Closed questions require short answers, with one word or phrase, like “yes” and “no”.
It is easy to make statistic conclusions from closed questions:
Are you a Democrat or Republican?
The questions are short and do not leave much room for the interviewee to reflect over the questions. They give you facts, are easy to answer.
The interviewer keeps control over the interview.

29. Open Questions
These questions require more information from the interviewed. That means that the answers contain more than one- or two-word responses.
Why do you consider yourself a Democrat or Republican?
Open questions help the interviewer to analyze more deeply and go beyond the surface to find answers.
It gives the interviewed a chance of developing thoughts and opinions.

30. Question Example Wrong: “How can I build my list of subscribers?”
Correct:
“If you lost everything you have including your list of subscribers, or you were a beginner that was just starting out and you only had 30 days to build a list of 1,000 subscribers, could you tell me exactly how would you would go about it.?”
Put some real thought into your questions you are going to ask.

31. Keep Order and Transfer Power
Don’t interrupt.
Don’t jump back into the position of power too soon if you find yourself with dead air.
The person being interviewed will feel compelled to give more information and may go further than they intended to with their answer.
Learn to use the microphone. Whoever has the microphone speaks.
When you are done speaking, use the microphone to transfer the power to the other person by holding microphone in front of them.

32. USED JV PARTNERS (INTERVIEWS)
Product Creation
USED JV PARTNERS (INTERVIEWS)
I had no content
Gave me content
I had no knowledge
Gave me knowledge
I had no authority
Transferred authority
I was not an expert
I became the expert

33. Money Making Ideas With Interviews
Money-Maker: Offer Licenses to your Series
Money-Maker: Develop An Ongoing Series
Use Same expert on a new different topic.
Find new expert on completely different topic.
Find new expert on the same topic.
Money-Maker: Promote Other Products in the interview
Affiliate Products
Your Own Products
Related Products with Resell or PLR Rights

34. Money-Maker: Break Series apart. Use as lead generator and Backend
Money-Maker: Use as bonus for better conversions
Money-Maker: Use for List Building, Backend with product recommendations
Money-Maker: Live interview charge attendees to attend call.

35. Expert Interview Product Launch Process
Find and Research Niche
Get Domain Name and Hosting
Find Five to Ten Experts
Get Your Questions
Sales Copy and Graphics
Set up Squeeze Page and free offer
Set up Autoresponder and follow up messages
Do Your Interviews
Pre-launch Ask original experts to Promote
ClickBank or PayPal Payment system
JV Partners Launch Product At Exact Date/Time
Create OTO Go back to
the experts

36. Something to Remember: You do not have to be the expert
on the topic of your interview.
Your job is to get the valuable information out of the expert.
Your interview is not only a learning tool for the listener, but also for yourself.
The more interviews you do, the more comfortable you will become