1. INTERNATIONAL PERSPECTIVE @JUERGEN_MUENCH CLOUD SOFTWARE SYMPOSIUM, HELSINKI, 13.12.2013

2. IS FINLAND COMPETITIVE ENOUGH IN THE CLOUD?

3. 1.Cloud-based global software delivery allows for … shorter cycles from ideas to profit 1.Cloud-based platforms and ecosystems allow for … distributed collaborative development 1.Scalable cloud infrastructure allows for … new players and new solutions entering focal position Who can benefit from this? CLOUD OPPORTUNITIES

4. 1.Cloud-based global software delivery allows for … shorter cycles from ideas to profit

5. Consequences: Applications need to be production-ready throughout the lifecycle No more time to waste Build the right software, understand value and focus on value Be able to react to changes quickly Learn and fail fast

6. Leadership Culture People Process changes Quality of releases MAIN OBSTACLES

7. Processes (lean, agile, global) Organization (teams, interfaces, …) Personnel (new roles) Strategy (value-oriented) Marketing (experimentation-oriented) … TRANSFORMATION

8. HOW TO LEARN FAST? Source: Ash Maurya, “The customer factory”

9. LEARN FAST Source: Ash Maurya, “The customer factory”

10. Release plan A Release plan B EXPERIMENTATION Source: Dan McKinley, “Design for Continuous Experimentation”

11. MATURATION PATH R&D as an innovation system Align software development with business goals Run small and frequent experiments Processes accommodate experimentation Iterative delivery in distributed multi- site setting Scalable agile, lean, and distributed processes (however, often WaterSCRUMfall) Traditional software development model Waterfall

12. WEB SOFTWARE Source: Dan McKinley, “Design for Continuous Experimentation”

13. EXP FRAMEWORK Source: Lean Analytics

14. WEB & MOBILE SOFTWARE R&D as an innovation system Iterative delivery in distributed multi- site setting Traditional software development model Web(US) Mobile (FI) Web(US) Mobile (FI) Web(US) Mobile (FI) Web(US) Mobile (FI) 201320172010 Web(US) Mobile (FI) Web(US) Mobile (FI)

15. INFORMATION SYSTEMS R&D as an innovation system Iterative delivery in distributed multi- site setting Traditional software development model Information Systems US/EU Information Systems US/EU Information Systems US/EU Information Systems US/EU Information Systems US/EU Information Systems US/EU 201320172010

16. Finnish research programs Cloud Software Program IoT N4S … Other countries are just starting (e.g., Germany) Industrie 4.0 IKT 2020 (Secure Cloud Computing) No programs comparable to N4S! … RESEARCH IMPACT

17. INFORMATION SYSTEMS R&D as an innovation system Iterative delivery in distributed multi- site setting Traditional software development model Information Systems US/GER Information Systems US/GER Information Systems US/GER Information Systems US/GER Information Systems US/GER Information Systems US/GER 201320172010 Information Systems FI Information Systems FI Information Systems FI Information Systems FI Information Systems FI Information Systems FI CSW N4S

18. Benefits of Cloud Integration to Embedded Systems Remote Monitoring Ability Extended Data Storage Offloading (Data, processing) Added Functionality Remote Management Benefits from Distribution Ad-hoc communication New Application possibilities Web services Mobility … WHAT ABOUT EMBEDDED?

19. EMBEDDED SOFTWARE R&D as an innovation system Iterative delivery in distributed multi- site setting Traditional software development model 201320172010 Embedded GER/FI/J Embedded GER/FI/J Embedded FI Embedded FI Embedded FI Embedded FI N4S? CSW IoT Embedded GER/J Embedded GER/J Embedded GER/J Embedded GER/J Industry 4.0

20. 1.Cloud-based global software delivery allows for … shorter cycles from ideas to profit 1.Cloud-based platforms and ecosystems allow for … distributed collaborative development 1.Scalable cloud infrastructure allows for … new players and new solutions entering focal position Who can benefit from this? CLOUD OPPORTUNITIES

21. 2.Cloud-based platforms and ecosystems allow for … distributed collaborative development CLOUD OPPORTUNITIES

22. PLATFORMS (FI)

23. PLATFORMS (GER)

24. WHERE ARE THE INVESTMENTS GOING?

25. CLOUD SOFTWARE FACTORY

26. GLOBAL REVENUES

27. 1.Cloud-based global software delivery allows for … shorter cycles from ideas to profit 1.Cloud-based platforms and ecosystems allow for … distributed collaborative development 1.Scalable cloud infrastructure allows for … new players and new solutions entering focal position Who can benefit from this? CLOUD OPPORTUNITIES

28. 3.Scalable cloud infrastructure allows for … new players and new solutions entering focal position CLOUD OPPORTUNITIES

29. Finnish cloud service market: 140 million euros in 2012 Yearly growth 40 % New software business will come mainly from the SaaS Significant part of the Finnish companies have not understood the magnitude and speed of the changes ahead Risk that global companies will capture at least part of the market Public body may serve as a pioneer and supporting the transfer of public services to the cloud FINNISH SITUATION

30. CLUSTERS

31. Finland flat hierarchy, less fear of failure and less bureaucracy as key factors government financial support for entrepreneurs is “quite nice” in Finland competent developers available, good infrastructure scene is still young and needs “more growth and entrepreneurial skills” many success stories (e.g., game industry) Germany: more of a hierarchical approach first thing is need to minimise bureaucracy Planned: Simplified processes STARTUPS

32. Cloud adoption is necessary and increasing Undestanding the speed and magnitude of cloud impact is essential Further actions to develop new capabilities are needed Finland is ahead with respect to research programs Companies involved in the Cloud Software Program are well prepared Others can learn from Cloud Software results or catch up in N4S Many thanks for letting me participate in this great program! More information & contact: www.sserg.org SUMMARY